866-997-4948(US-Canada Toll Free)

CEO Opinions on Supplier Marketing Spend Activity, Marketing and Sales Behaviors and Strategies in the Global Hotel Industry in 20122013: Survey Intelligence

Published By :

Timetric

Published Date : Jul 2012

Category :

Advertising and Marketing

No. of Pages : 35 Pages


Synopsis

  • This report is the result of an extensive survey drawn from Timetrics exclusive panel of leading hotel industry executives. The opinions and forward looking statements of 70 C-level industry executives have been captured in our in-depth survey
  • The research is based on primary survey research conducted by Timetric accessing its B2B panels comprised of senior procurement and marketing decision makers and leading supplier organizations
  • The geographical scope of the research is global - drawing on the activity and expectations of leading industry players across the Americas, Europe, Asia-Pacific, Africa and Middle East
  • The report also covers data and analysis on supplier media budgets, marketing and sales strategies in the global hotel industry
  • Key topics covered include hotel industry media spend activity, marketing and sales behaviors and strategies by suppliers

Summary

CEO Opinions on Supplier Marketing Spend Activity, Marketing and Sales Behaviors and Strategies in the Global Hotel Industry in 20122013: Survey Intelligence is a new report by Timetric that analyzes C-level executives responses to understand how marketing spend activity and marketing sales behaviors and strategies are set to change in 20122013. This also examines hotel industry supplier media spend, marketing and sales strategies and business practices. This report gives you access to the category-level spending outlooks, budgets and selection criteria of suppliers and marketing agencies. This report not only grants access to the opinions and strategies of business decision makers and competitors, but also examines their actions surrounding business priorities. 

Scope

  • The report features the opinions of global hotel industry respondents related to the following:
  • Annual marketing budgets and change in marketing expenditure
  • Future spending outlook on media channels
  • Marketing agency selection criteria

Reasons To Buy

  • Formulate effective sales and marketing strategies by identifying how buyer budgets are changing and direction of spend in the future
  • Better promote your business by aligning your capabilities and business practices with your customers changing needs
  • Secure stronger customer relationships by understanding the leading business concerns and changing strategies of industry buyers

Key Highlights

NA


1 Introduction

1.1 What is this Report About?
1.2 Definitions
1.3 Methodology
1.4 Profile of Global Hotel Industry C-level Survey Respondents

2 Hotel Suppliers Marketing Expenditure Activity: C-level Respondents
2.1 Annual Marketing Budgets: Hotel Industry Suppliers
2.2 Planned Change in Marketing Expenditure Levels
2.3 Future Investment in Media Channels
2.4 Future Investment in Marketing and Sales Technology

3 Marketing and Sales Behaviors and Strategies in 2012: C-level Respondents
3.1 Key Marketing Aims of Suppliers for 2012
3.2 Essential Amendments to Marketing Activities in 20122013
3.3 Best Uses of New Media for Business Prospects
3.4 Critical Success Factors for Choosing a Marketing Agency

4 Appendix
4.1 Full Survey Results
4.2 Methodology
4.3 Contact Us
4.4 About Timetric
4.5 Disclaimer

List of Table


Table 1: Total Global Hotel Industry Survey: C-level Respondents by Company Type, 2012
Table 2: Annual Marketing Budgets: Hotel Industry Suppliers (%), 2012
Table 3: Planned Change in Marketing Expenditure: Hotel Industry Suppliers (%), 2012
Table 4: Future Investment by Media Channels: Hotel Industry Suppliers (%), 2012
Table 5: Planned Investment in Marketing and Sales Technology by Suppliers (%), 2012
Table 6: Key Marketing Objectives: Hotel Industry Suppliers (%), 2012
Table 7: Amendments to Marketing Activities by Suppliers (%), 20122013
Table 8: Best Uses of New Media by Suppliers (%), 2012
Table 9: Critical Success Factors: Hotel Industry Suppliers (%), 2012
Table 10: Survey Results Closed Questions

List of Chart


Figure 1: Annual Marketing Budgets: Hotel Industry Suppliers (%), 2012
Figure 2: Planned Change in Marketing Expenditure: Hotel Industry Suppliers (%), 2012
Figure 3: Future Investment by Media Channels: Hotel Industry Suppliers (%), 2012
Figure 4: Planned Investment in Marketing and Sales Technology by Suppliers (%), 2012
Figure 5: Key Marketing Objectives: Hotel Industry Suppliers (%), 2012
Figure 6: Amendments to Marketing Activities by Suppliers (%), 20122013
Figure 7: Best Uses of New Media by Suppliers (%), 2012
Figure 8: Critical Success Factors: Hotel Industry Suppliers (%), 2012

Make an enquiry before buying this Report

Please fill the enquiry form below.

  • Full Name *
  • Your Email *
  • Job Title *
  • Company *
  • Phone No. * (Pls. Affix Country Code)
  • Message
  • Security Code *