Over the top (OTT) messaging leaders are rapidly evolving their key mobile messaging application interfaces to new voice and video communications, with revenue dilution implications for carriers worldwide. The progress made in mobile IP voice and video this year alone from key OTT players such as Facebook and Google is a clear indication of heightened mobile communications competitive pressure from these new players in 2016 and beyond. Operator have picked up the pace with the deployment of new digital communications technologies such as VoLTE ,Wi-Fi Calling and WebRTC.
Table of Contents
Section 1: The carrier digital communications imperative
Section 2: Digital communications technology trends
Section 3: Digital communications carrier deployments and case studies
RCS deployments to date and next steps
Case study: SK Telecom joyn.T
Case study: T-Mobile US Advanced Messaging
Wi-Fi calling deployments to date and next steps
Case study: EE Wi-Fi Calling
Case study: Cablevision Freewheel
WebRTC use cases
Case study: AT&T Enhanced WebRTC API
Case study: Telefonica’s TokBox Leverage
Mesh networking deployments to date
Section 4: What’s next for digital communications?
Competitive digital communications solutions
Digital communications opportunities for carriers
Section 5: Key findings & recommendations
Acronyms and definitions
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Exhibit 1: Average monthly SMS decline 2015,2020
Exhibit 2: Voice ARPS 2020
Exhibit 3: OTT demonstrates rapid progress in 2015
Exhibit 4: Leading OTT app video calling
Exhibit 5: Carrier voice evolution to VoLTE
Exhibit 6: 5G use cases and technology requirements to support them
Exhibit 7: Integrating webRTC clients with carrier IP networks
Exhibit 8: Rich communications service market status
Exhibit 9: Original Joyn.T Marketing Literature
Exhibit 10: T-Mobile Us Advanced Messaging Launch Features
Exhibit 11: Key Carrier Wi-Fi Calling Deployments To Date, Features
Exhibit 12: EE Wi-Fi Calling Key Marketing Campaign
Exhibit 13: Cablevision Freewheel Campaign
Exhibit 14: Key carrier WEBRTC innovation projects to date; appear in and AT&T enhanced WEBRTC API
Exhibit 15: AT&T SDK App Architecture, Pricing
Exhibit 16: Tokbox Pricing
Exhibit 17: Open garden’s network vision
Exhibit 18: Carriers Rethink Communications
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