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Carbonated Soft Drinks - Brazil - May 2017

Published By :

Mintel

Published Date : Jun 2017

Category :

Beverages

No. of Pages : N/A

The carbonated soft drinks industry has already realized that consumers are seeking healthier products and therefore has explored ways to make the category healthier: removing ingredients seen as bad, like sugar and artificial aromas, or even adding ingredients that brings healthy benefits and functionality, such as fibers and proteins, for example. In this pursuit for healthiness, many carbonated soft drinks end up being perceived as mixed drinks, such as juice and tea drinks, but carbonated.

Table of Content

OVERVIEW
Definition

EXECUTIVE SUMMARY
The market
Figure 1: Forecast of retail sales of carbonated soft drinks, by value, Brazil, 2011-21
Key players
Figure 2: Companies’ shares in the carbonated soft drinks market, by value, Brazil, 2016
The consumer
Opportunity to boost consumption among adults
Figure 3: Consumption of CSDs among people with and without children, Brazil, January 2017
Different levels of gasification create product differential
Figure 4: Reasons for not drinking CSDs, by “they are too fizzy” claim, by age, Brazil, January 2017
Health-related benefits may determine the purchase of a CSD
Figure 5: Important factors when choosing a CSD, by age, Brazil, January 2017
CSDs may help replace vitamins and supplements
Figure 6: Attitudes to CSDs, by gender, Brazil, January 2017
What we think

ISSUES AND INSIGHTS
AB consumers seek CSDs with less sugar
The facts
The implications
More natural and energetic products may boost interest in CSDs
The facts
The implications
Consumers are open to new products, but trying is essential
The facts
The implications

THE MARKET – WHAT YOU NEED TO KNOW
CSDs are losing space for healthier options
Recession, health problems and pressure on advertising to children influence the market

MARKET SIZE AND FORECAST
Economic recession and search for healthier options affects the market
Figure 7: Retail sales of carbonated soft drinks, by value and volume, Brazil, 2011-21
Healthier options can keep interest in the category
Figure 8: Forecast of retail sales of carbonated soft drinks, by value, Brazil, 2011-21
Figure 9: Forecast of retail sales of carbonated soft drinks, by volume, Brazil, 2011-21

MARKET DRIVERS
Unemployment impacts the Brazilians purchase power
More than half of the population is overweight
Hypertension boosts demand for products with less sodium
Pressure for sugar reduction
Advertising of beverages to children

KEY PLAYERS – WHAT YOU NEED TO KNOW
Coca-Cola leads the market
Herbs and condiments can be more widely used in CSDs
Greater prevalence of coconut water in CSDs

MARKET SHARE
Brands make strategic moves in the market
Figure 10: Companies’ shares in the retail market of carbonated soft drinks, by value, Brazil, 2015-16
Figure 11: Companies’ shares in the retail market of carbonated soft drinks, by volume, Brazil, 2015-16

WHO’S INNOVATING?
Innovations using herbs and condiments
Figure 12: Launches of carbonated soft drinks containing herbs/condiments, by top 10 countries, 2016
Opportunity to explore carbonated coconut water
Figure 13: Launches of beverages containing coconut water, global, 2015-16

THE CONSUMER – WHAT YOU NEED TO KNOW
Exploring carbonated soft drinks for adults
Amount of gas may be a barrier for young people
Consumers aged 35+ want healthier products
Women seek functional benefits

CONSUMPTION OF CARBONATED SOFT DRINKS
Naturalness vs. calories
Figure 14: Consumption of carbonated soft drinks, Brazil, January 2017
Exploring more natural sweeteners
Figure 15: Reduction of diet/light/zero CSDs consumption, by age, Brazil, January 2017
Opportunity to position CSDs for adults
Figure 16: Consumption of CSDs among people without children at home, Brazil, January 2017

REASONS FOR NOT DRINKING
Transparency on the label helps improve product confidence
Figure 17: Reasons for not drinking, Brazil, January 2017
Different levels of gasification create product differential
Figure 18: Reasons for not drinking by “too fizzy,” by age, Brazil, January 2017
Oral health benefits can be attractive for those who work
Figure 19: Reasons for not drinking, by working status, Brazil, January 2017

IMPORTANT FACTORS
Opportunity to further explore the glass bottle
Figure 20: Important factors, Brazil, January 2017
Health-related benefits may determine the purchase of a CSD
Figure 21: Important factors, by age, January 2017
There is a lack of organic CSDs without sugar
Figure 22: Important factors, by type of product consumed, Brazil, January 2017

ATTITUDES TO CARBONATED SOFT DRINKS
Brands can be more proactive when it comes to health
Figure 23: Attitudes to CSDs, Brazil, January 2017
CSDs can help replace vitamins and supplements
Figure 24: Attitudes to CSDs, by gender, Brazil, January 2017
CSDs from other countries appeal to singles
Figure 25: Attitudes to CSDs, by gender, Brazil, January 2017

APPENDIX – MARKET SIZE AND FORECAST
Figure 26: Carbonated soft drinks retail market in value and volume, Brazil, 2011-21

APPENDIX – METHODOLOGY AND DEFINITIONS
Fan chart forecast
Abbreviations

List of Table

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