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Canada Cider Market Insights 2013

Published By :

Canadean

Published Date : Aug 2013

Category :

Alcoholic Beverages

No. of Pages : 42 Pages

Product Synopsis

Comprising of textual analysis and data tables, this in-depth and exclusive country report from Canadean provides a comprehensive view of the cider industry structure including analysis and profiles on trade mark owners and local operators. Brand volumes and market share are given by price segment, alcoholic strength and type (e.g. apple, pear, flavoured). Consumption volumes are provided by pack mix (type, material, refill ability, pack size) and distribution channel (on- and off-premise). Other information includes market valuation/pricing data. All supported by market commentary.

Introduction and Landscape

Why was the report written?

The 2013 Canada Cider Market Insights report is a high level market research report on the Canadian cider industry. Published by Canadean, this report provides an excellent way of gaining an in-depth understanding of the dynamics and structure of the market. The report covers total market (on- and off-premise) and includes valuable insight and analysis on cider market trends, brands, brewers, packaging, distribution channels, market valuation and pricing.

What is the current market landscape and what is changing?

The market has experienced relatively strong growth for the past few years, achieving double-digit growth in 2011 and 2012.

What are the key drivers behind recent market changes?

In the past, cider has been considered a dated drink, but with the recent health trends among the younger generations, cider is undergoing an image shift. Consumers have started to change their perception of cider as more people discover its natural attributes.

What makes this report unique and essential to read?

The Canada Cider Market Insight report is designed for clients needing a quality in-depth understanding of the dynamics and structure of the cider market. The report provides a much more granular and detailed data set than our competitors.

Key Features and Benefits

  • This report provides readers with an excellent way of gaining a thorough understanding of the dynamics and structure of the Canadian cider market.
  • This report provides readers with in-depth data on market segmentation: mainstream, premium, super premium, discount; alcoholic strength; type.
  • This report provides data and analysis of the performance of both domestic and imported brands and reports on new product activity in 2012.
  • This report provides an analysis of industry structure, reports on company volumes and selected company profiles
  • This report provides distribution channel data (on- vs. off-premise) and discusses the latest trends in the key sub-channels. Packaging data includes consumption volumes by pack material, type, size, refillable vs. non- refillable. Market valuation data and selected pricing data are also included.

Key Market Issues

  • Consumers have started to change their perception of cider as more people discover its natural attributes.
  • Cider has historically attracted the older generation of consumers, but is now  attracting a large variety of consumers.
  • Consumers are becoming more willing to try and are more curious about new types of beverages and flavors, instead of continuing to stick with their typical brand preference.
  • Imported brands took share from domestic products. The performance was further helped by the impress growth of the Strongbow and Magners brands.
  • Many new entrants have emerged within the market recently. Large, well-known brewers of beer are starting to introduce brands of cider on top of their successful beer product ranges.

Key Highlights

  • The current trends that are driving the cider market will likely continue their positive impact in the future and double-digit growth is forecast for 2013.
  • Although apple claimed a large portion of the market, pear grew the most rapidly in 2012.
  • Growers (Constellation Brands) is number one in the market with over 40% share. Key drivers for Growers' success is its widely-known brand name, high-quality ingredients and dependability in the overall quality and taste of its ciders.
  • Strongbow ranks second in the market. The brand has experienced steady growth in volume and has consistently held near 20% of the market for the past decade.
  • CandC Group was able to maintain its share through the Magners brand, which is ranked third in the market, but also through other, smaller brands it owns such as Blackthorn and Sir Perry.
Table of Content

Section 1 Market Update 

KEY FACTS 
  • Market Size 
  • Growth 
  • Market Value 
  • Distribution 2012 
MARKET COMMENTARY 
  • Current and Emerging Trends 
  • Outlook 
  • Imports and Exports 
  • Segmentation 
BRANDS 
  • Top 10 Cider Brands Volume, 2010-2012 
  • Top 10 International Premium and Super premium Cider Brands Volume, 2010-2012 
  • Brand Analysis 
  • Private Label/Private Label Producers 
  • New Products Activity 
INDUSTRY STRUCTURE 
  • Chart Leading Brewers/Imports, 2012 
  • Market Structure 
  • Cider Producers/Importers 
PACKAGING 
  • Chart Consumption by Pack Material/Type, 2012 
  • Packaging Trends 
CHANNEL ANALYSIS 
  • Chart Distribution by Channel, 2012 
  • Chart Consumption by Price Segment, 2012 
  • Market Valuation and Pricing 
  • Cider Market Valuation (Local Currency), 2011-2013F 
  • Distribution Trends 
LEGISLATION AND TAXATION TABLES 
  • Table Taxation Base 
  • Table  Provincial Excise Taxes for Cider 
  • TableLegal Controls on Cider 
  • TableTax Burden on Cider 
PRICING TABLES 
  • TableSelected Consumer Cider Prices: Off-Premise, 2011-2013 
  • TableSelected Consumer Cider Prices: On-Premise, 2011-2013 
DATA TABLES 
  • Commercial Beverage Consumption per Capita Litres, 2002-2013F 
  • Commercial Beverage Consumption per Capita % Share, 2002-2013F 
  • Commercial Beverage Consumption per Capita Growth, 2002-2013F 
  • Commercial Beverage Consumption Million Litres, 2002-2013F 
  • Alcoholic Beverage Consumption Litres of Pure Alcohol (LPA) Per Capita, 2002-2013F 
  • Cider Production/Trade/Consumption Growth, 2005-2013F 
  • Consumption of FABs and Cider, 2002-2013F 
  • Cider Market Valuation (Local Currency), 2011-2013F 
  • Cider Consumption by Local Definition, 2009-2013F. 
  • Cider Consumption by Standard Price Segmentation, 2009-2013F 
  • Cider Consumption by Alcoholic Strength, 2009-2013F 
  • Cider Consumption by Type, 2009-2013F 
  • Cider Consumption by Geographic Scope, 2009-2013F 
  • Cider All Trademarks, 2008-2012 
  • Cider Brands by Local Definition, 2008-2012 
  • Cider Brands by Standard Price Segment, 2008-2012 
  • Cider Brands by Alcoholic Strength, 2008-2012 
  • Cider Brands by Type, 2008-2012 
  • Cider Imported Brands by Origin, 2008-2012 
  • Cider Trademark Owners, 2008-2012 
  • Cider Local Operators, 2008-2012 
  • Cider Leading Brewers/Importers, 2008-2012 
  • Cider Consumption by Pack Mix: Refill ability/Type/Pack/Size, 2009-2013F 
  • Cider Distribution: On vs. Off Premise, 2009-2013F 
  • Section 2 Brewer Profiles 
BREWER PROFILES 
  • Labatt Breweries (A-BInBev) 
  • Breweries Capacity (Mhl) 
  • Labatt Full Brand List 
  • Labatt Brand Volumes 2012-2012 
  • Sleeman Breweries Ltd 
  • Breweries Capacity (000s Hl) 
  • Sleeman Full Brand List 
  • Sleeman Brand Volumes 2008-2012 
  • Okanagan Cider Company 
  • Okanagan Cider Company Full Brand List 
  • Okanagen Cider Company Brand Volumes 2008-2012 
  • Tree Brewing Company 
  • Tree Brewing Company Full Brand List 
  • Tree Brewing Co Brand Volumes 2012-2012 
  • The Brick Brewing Company 
  • The Brick Brewing Company Full Brand List 
  • Brick Brewing Brand Volumes 2012-2012 
  • County Cider Company 
  • County Cider Company Full Brand List 
  • County Cider Company Brand Volumes 2008-2012 
  • Premier Brands Ltd 
  • Premier Brands Ltd Full Brand List 
  • Premier Brand Volumes 2008-2012 
Methodology 
Beer and Cider Attributes Definitions 
Product Definitions 
Packaging Definitions 
Glossary 
Map

List of Table

Table 1: Cider Key Facts 
Table 2: Top 10 Cider Brands - Volume, 2010-2012 
Table 3: Top 10 International Premium and Superpremium Cider Brands - Volume, 2010-2012 
Figure 1: Cider Leading Brewers/Importers, 2012 
Figure 2: Cider Consumption by Pack Material/Type, 2012 
Figure 3: Cider Distribution by Channel, 2012 
Figure 4: Cider Consumption by Price Segment, 2012 
Table 4: Cider Market Valuation (Local Currency), 2011-2013F 
Table 5: - Taxation Base for Cider 
Table 6: - Provincial Excise Taxes for Cider 
Table 7: - Legal Controls on Cider 
Table 8: - Tax Burden on Cider @ 5% Abv 
Table 9: Selected Consumer Cider Prices: Off-Premise, 2011-2013 
Table 10: Selected Consumer Cider Prices: On-Premise, 2011-2013 
Table 11: Commercial Beverage Consumption - Litres Per Capita, 2002-2013F 
Table 12: Commercial Beverage Consumption - Per Capita % Share, 2002-2013F 
Table 13: Commercial Beverage Consumption - Per Capita Growth, 2003-2013F 
Table 14: Commercial Beverage Consumption - Million Liters, 2002-2013F 
Table 15: Average Beverage Consumption - Liters of Pure Alcohol (LPA) Per Capita, 2002-2013F 
Table 16: Cider Production/Trade/Consumption, 2005-2013F 
Table 17: Cider Production/Trade/Consumption - Growth, 2005-2013F 
Table 18: Consumption of FABs and Cider, 2002-2013F 
Table 19: Cider Market Valuation (Local Currency), 2011-2013F 
Table 20: Cider Consumption by Local Definition, 2009-2013F
Table 21: Cider Consumption by Standard Price Segmentation, 2009-2013F 
Table 22: Cider Consumption by Alcoholic Strength, 2009-2013F 
Table 23: Cider Consumption by Type, 2009-2013F 
Table 24: Cider Consumption by Geographic Scope, 2009-2013F 
Table 25: Cider All Trademarks, 2008-2012 
Table 26: Cider Brands by Local Definition, 2008-2012 
Table 27: Cider Brands by Standard Price Segment, 2008-2012 
Table 28: Cider Brands by Alcoholic Strength, 2008-2012 
Table 29: Cider Brands by Type, 2008-2012 
Table 30: Imported Brands by Origin, 2008-2012 
Table 31: Cider Trademark Owners, 2008-2012 
Table 32: Cider Local Operators, 2008-2012 
Table 33: Cider leading Brewers/Importers, 2008-2012 
Table 34: Cider Consumption by Pack Mix: Refillability/Pack/Size, 2009-2013F 
Table 35: Cider Distribution: On vs Off Premise, 2009-2013F
Table 36: Breweries Capacity (Mhl) 
Table 37: Labatt Full Brand List
Table 38: Labatt Brand Volumes 2012-2012 
Table 39: Breweries Capacity (000s Hl) 
Table 40: Sleeman Full Brand List 
Table 41: Sleeman Brand Volumes 2008-2012 
Table 42: Okanagan Cider Company Full Brand List 
Table 43: Okanagen Cider Company Brand Volumes 2008-2012 
Table 44: Tree Brewing Company Full Brand List 
Table 45: Tree Brewing Co Brand Volumes 2012-2012 
Table 46: The Brick Brewing Company Full Brand List 
Table 47: Brick Brewing Brand Volumes 2012-2012 
Table 48: County Cider Company Full Brand List 
Table 49: County Cider Company Brand Volumes 2008-2012 
Table 50: Premier Brands Ltd Full Brand List 
Table 51: Premier Brand Volumes 2008-2012

List of Chart

Figure 1: Cider Leading Brewers/Importers, 2012 
Figure 2: Cider Consumption by Pack Material/Type, 2012 
Figure 3: Cider Distribution by Channel, 2012 
Figure 4: Cider Consumption by Price Segment, 2012

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