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Bread and Baked Goods - Brazil - August 2015

Published By :

Mintel

Published Date : Aug 2015

Category :

Bakery Products

No. of Pages : N/A

The bread and baked goods market is still developing as consumers are eating more packaged bread although not necessarily eating less freshly baked bread from bakeries. Companies must invest in innovation, especially those regarding flavors and freshness.

Introduction

Definitions
Excluded from the market size
Terms
Abbreviations

Executive Summary

The market
Figure 1: Forecast of Brazil retail sales of bread and baked goods, by value, 2010-20
Market drivers
Companies, brands, and innovation
Figure 2: Value shares in the bread and bread products retail market, 2013-14
Figure 3: Top five new product launches, by company, 2013-15
The consumer
Bread presents high consumption in Brazil
Eating bread with a spread or as a snack is popular
Figure 4: Ways of consuming bread and baked goods, April 2015
Price is fundamental when purchasing bread
Freshly baked bread is still preferred
What we think

Issues and Insights

Increasing consumption of packaged bread among over-55s
The facts
The implications
Figure 5: Frequency of eating bread and baked goods, eaten at least once a week, April 2015
Figure 6: Low/no/reduced carb bread products, worldwide
Using freshness as a way to bring in more consumers
The facts
The implications
Figure 7: Products with resealable packaging, worldwide
Figure 8: Frozen bread, Brazil
Figure 9: Bread products divided into portions, worldwide

Market Drivers

Key points
Healthful products
Decrease in trans fats
Reduction in sodium content
Sugar reduction could be the next step
Drought and devalued currency affecting prices
Changes in labels to include allergens

Who’s Innovating?

Key points
Grupo Bimbo leads in new product launches
Figure 10: Top five new product launches, by company, 2013-15
Figure 11: New product launches by Bimbo, Brazil
Figure 12: New product launches by Pandurata (Bauducco), Brazil
Supermarket own-labels are investing in the category
Figure 13: New product launches by supermarket own-labels, Brazil
The majority of new launches are still unflavored
Figure 14: New product launches, by flavor, 2013-15
Figure 15: New flavored-bread launches, Brazil
Adding color to stand out
Figure 16: Colored bread products, Brazil, 2014

Market Size, Forecast, and Segment Performance

Key points
Worldwide bread and baked goods market
Figure 17: Worldwide bread and baked goods markets of selected countries, CAGR retail value and consumption per capita
Exports of processed bread are on the rise
Bread and baked goods on path of constant growth
Figure 18: Retail sales of bread and baked goods in Brazil, by value, 2010-14
Figure 19: Retail sales of bread and baked goods in Brazil, by volume, 2010-14
Plain white bread leads the market
Figure 20: Retail market segmentation of bread and baked goods, by value, 2013-14
Figure 21: Retail market segmentation of bread and baked goods, by volume, 2013-14
Market forecast
Figure 22: Forecast of Brazil retail sales of bread and baked goods, by value, 2010-20
Figure 23: Forecast of Brazil retail sales of bread and baked goods, by volume, 2010-20
Forecast methodology

Market Share

Key points
The four biggest players account for more than 70% of the market
Figure 24: Value shares in the bread and bread products retail market, 2013-14
Figure 25: Volume shares in the bread and bread products retail market, 2013-14

Companies and Brands

Grupo Bimbo
Product range
Wickbold & Nosso Pão Indústrias Alimentícias
Product range
Lua Nova Ind. e Com. de Prods. Alimentícios (Panco)
Product range
Ind. de Alimentos Kodama (Seven Boys)
Product range

The Consumer – Frequency of Eating Bread and Baked Goods

Key points
Bread presents high consumption in Brazil
Figure 26: Frequency of eating bread and baked goods, April 2015
Figure 27: Frequency of eating bread and baked goods, by socioeconomic group, April 2015
White bread has chances to grow in the North and North-East
Figure 28: Frequency of eating bread and baked goods, by region, April 2015
Figure 29: Packaged bread containing mixed products, Marks & Spencer, UK
Artisanal and freshness have potential to bring in more customers
Figure 30: Packaged bread and baked goods with an artisanal feeling, worldwide

The Consumer – Ways of Consuming Bread and Baked Goods

Key points
Eating bread with a spread or as a snack is popular
Figure 31: Ways of consuming bread and baked goods, April 2015
Snacks for Millennials
Figure 32: Ways of consuming bread and baked goods, by age, April 2015
Figure 33: Mini-breads varieties
Boosting salads and soups
Figure 34: Ways of consuming bread and baked goods, by age, April 2015

The Consumer – Influencing Factors when Purchasing Bread and Baked Goods

Key points
Price is fundamental when purchasing bread
Figure 35: Influencing factors when purchasing bread and baked goods, April 2015
Brand is more important than health benefits
Added nutrients and low/reduced attributes appeal more to older consumers
Figure 36: Influencing factors when purchasing bread and baked goods, April 2015
Figure 37: New added/high fiber products, Brazil
Figure 38: Kingmill’s Great White, UK
Figure 39: Half & half products, UK
Figure 40: New product launches, by claims, 2013-15
Figure 41: New products containing reduced sodium, Brazil
Figure 42: New products containing reduced sugar, Brazil
Salvador is more health driven than the rest of the country
Figure 43: Influencing factors when purchasing bread and baked goods in Salvador, April 2015
Catering for those interested in different flavors
Figure 44: Influencing factors when purchasing bread and baked goods in Salvador, April 2015
Figure 45: Varieties of cheese bread products
Figure 46: Varieties of flavored-bread, worldwide
Asian flavors for more exotic varieties
Figure 47: Flavored-bread, worldwide

The Consumer – Attitudes and Behavior toward Bread and Baked Goods

Key points
Freshly baked bread still preferred
Figure 48: Attitudes and behavior toward bread and baked goods, April 2015
Clear nutritional information is a good attractive
Figure 49: Attitudes and behavior toward bread and baked goods, April 2015
Vegetable and fruit added to breads to maintain a healthful diet
Figure 50: Bread products with added vegetables
Sweet-flavored breads to increase consumption
Figure 51: Sweet bread innovations worldwide
Gluten-free still needs to prove its efficiency
Figure 52: Attitudes and behavior toward bread and baked goods, April 2015
Figure 53: Gluten-free launches, Brazil and worldwide, 2010-15
Figure 54: Gluten-free products in Brazil
Figure 55: Cheese bread made with tofu by Nutriente Alimentos Funcionais, January 2014
Figure 56: Gluten-free products worldwide

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