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Brazil Beer Market Insights 2013

Published By :

Canadean

Published Date : Jul 2013

Category :

Beer

No. of Pages : 84 Pages

Product Synopsis

A detailed market research report on the Brazil beer industry. Researched and published by Canadean.

Introduction and Landscape

Why was the report written?

This report comprises high level market research data on the Brazil beer industry, published by Canadean. The report covers the total market (on- and off-premise) and includes valuable insight and analysis on beer market trends, brands, brewers, packaging, distribution channels, market valuation and pricing. 

What is the current market landscape and what is changing?

The southern regions of Brazil are the largest contributors towards market value growth and are an ideal target for new launches of specialty beers.

What are the key drivers behind recent market changes?

Local markets in north-eastern regions are growing because wealth inequalities have decreased appreciably over the last ten years. This has led to a rise in purchasing power and is crucial to the mainstream beer market. 

What makes this report unique and essential to read?

The Brazil Beer Market Insight report is designed for clients needing a quality in-depth understanding of the dynamics and structure of the Beer market. The report provides a much more granular and detailed data set than our competitors. All data has been researched, brand upwards, by an experienced \'on-the-ground\' industry analyst who conducts face-to-face interviews with key producers, leading companies in allied industries, distributors and retailers.

Key Features and Benefits

  • This report provides readers with an excellent way of gaining a thorough understanding of the dynamics and structure of the Brazil Beer industry. Data includes volumes from 2008 to 2012, plus forecasts for 2013, enabling historical and current trend analysis.
  • This report provides readers with in-depth market segmentation: mainstream, premium, super premium, discount, alcoholic strength, local segmentation, and beer type.
  • This report provides data and analysis of the performance of both domestic and imported brands and reports on new product activity in 2012.
  • This report provides an analysis of the industry structure, reports on company volumes and contains brewer profiles for major brewers.
  • This report provides distribution channel data (on- vs off-premise) and discusses the latest trends in the key sub-channels. Packaging data includes consumption volumes by pack material, type, size, refillable vs non-refillable, and multi-serve vs single serve. Market valuation data and pricing data, including beer consumption by price segment/distribution channel and selected consumer beer prices, are also included.

Key Market Issues

  • More and more consumers are now opting for premium lagers and specialty beers, which is particularly important for south-eastern regions with a strong European heritage. 
  • Beer imports declined in 2012 after a sudden rise in 2011. Brazil\'s largest beer importer, the Netherlands, saw its volumes shrink by almost 16%, probably due to Heineken producing more of its product locally.
  • Exports towards major trade partners expanded, particularly Paraguay, Peru and Colombia.
  • Lagers hold 97% of the Brazilian beer market, with the north-eastern region seen as the most promising area for growth.

Key Highlights

  • The Heineken brand has continued to expand in 2012, benefitting from the growth of the Brazilian middle classes and the gradual shift towards premium lagers.
  • Although market leader AB-InBev still recorded a 3% rise in volumes during 2012, it was outperformed by challengers Brasil Kirin and Grupo Petropolis.
  • Refillable glass remained the dominant pack type in 2012, with 60cl the most popular size.
  • Final retail prices had no choice but to rise again in 2012 because of rampant inflation, tax increases and expanding costs in transportation and wages.
TABLE OF CONTENT

Canadean Brazil Beer Market Insights Report 2013 

Executive Summary 

Section 1 
Market Context 
Market Environment 
The Consumer Palate 
All Commercial Beverages 
Legislation and Taxation 
Market Parameter Tables 
Population Size and Growth 1984-2015F 
Economic Indicators 2004-2014F 
Legislation and Taxation Tables 
Table 1.5.1 Taxation Base 
Table 1.5.3 - Legal Controls on Beer 
Table 1.5.4 - Tax Burden on Beer @ 5% Abv, 2012 

Section 2 
Market Background Briefing 
Beer Definitions by Type - Local Segmentation 
Beer Definitions by Type - Standard Price Segmentation 
Beer Definitions by Type - Alcoholic Strength 
Beer Definitions by Type - Beer Type 
Beer Definitions by Type - Local, National and International 

Section 3 
Market Update 
Beer Key Facts 
Market Size 
Growth 
Market Value 
Segmentation 2012 
Distribution 2012 
Packaging 2012 
Market Commentary 
Current and Emerging Trends 
Outlook 
Imports and Exports 
Segmentation 
Top 10 Beer Brands - Volume, 2010-2012 
Top 10 International Premium and Superpremium Beer Brands - Volume, 2010-2012 
Licensed Brand Owners and Licensees 
Brand Analysis 
Private Label/Private Label Producers 
New Products Activity 
Chart - Leading Brewers/Importers, 2012 
Market Structure 
Brewers 
Chart - Consumption by Pack Material/Type, 2012 
Packaging Trends 
Chart - Distribution by Channel, 2012 
Chart - Consumption by Price Segment, 2012 
Market Valuation and Pricing 
Beer Market Valuation (Local Currency), 2011-2013F 
Distribution Trends 
Distribution and Pricing Tables 
Table 3.4.1 - Outlet Universe For Beer - Number/% Share, 2008-2012 
Table 3.5.1 - Leading Retail Groups For Beer - Number/% Share, 2008-2012 
Table 3.8 - Leading Importers and Distributors, 2012 
Table 3.9 - Trade Margin Build-Up Model 
Table 3.10.1 - Selected Consumer Beer Prices: Off-Premise, 2011-2013 
Table 3.10.2 - Selected Consumer Beer Prices: On-Premise, 2011-2013 
Beer Data Tables 
Commercial Beverage Consumption - per Capita - Litres, 2002-2013F 
Commercial Beverage Consumption - per Capita - % Share, 2002-2013F 
Commercial Beverage Consumption - per Capita - Growth, 2002-2012 
Commercial Beverage Consumption - Million Litres, 2002-2013F 
Alcoholic Beverage Consumption - Litres of Pure Alcohol (LPA) Per Capita, 2002-2013F 
Beer Production/Trade/Consumption, 2002-2013F 
Beer Production/Trade/Consumption - Growth, 2002-2013F 
Consumption of FABs and Cider, 2000-2013F 
Beer Foreign Trade By Country (Imports), 2009-2013F 
Beer Foreign Trade By Country (Exports), 2009-2013F 
Beer Market Valuation (Local Currency), 2011-2013F 
Beer Consumption by Local Definition, 2009-2013F 
Beer Consumption by Standard Price Segmentation, 2009-2013F 
Beer Consumption by Alcoholic Strength, 2009-2013F 
Beer Consumption by Type, 2009-2013F 
Beer Consumption by Geographic Scope, 2009-2013F 
Beer All Trademarks, 2008-2012 
Beer Brands by Local Definition, 2008-2012 
Beer Brands by Standard Price Segment, 2008-2012 
Beer Brands by Alcoholic Strength, 2008-2012 
Beer Brands by Type, 2008-2012 
Beer Imported Brands by Origin, 2008-2012 
Beer Licensed Brands, 2008-2012 
Beer Trademark Owners, 2008-2012 
Beer Local Operators, 2008-2012 
Beer Leading Brewers/Importers, 2008-2012 
Beer Consumption by Pack Mix: Refillability/Type/Pack/Size, 2009-2013F 
Beer Distribution: On vs Off Premise, 2009-2013F 

Section 4 Brewer Profiles 
Brewer Profiles 
AMBEV 
Ambev Brand Volumes, 2008-2012 
CERVEJARIA PETRPOLIS 
Cervejaria Petropolis Brand Volumes, 2008-2012 
FEMSA 
Femsa Brand Volumes, 2008-2012 
SCHINCARIOL 
Schincariol Brand Volumes, 2008-2012 
Smaller Brewers 
CERVEJARIA COLORADO 
CERVEJA DUFF 
CERVEJARIA PARAENSE 
CERVEJARIA PREMIUM 
COMPANHIA NACIONAL DE CERVEJAS NOBRES 
INAB

List of Table


Population Size and Growth 1984-2015F
Economic Indicators 2004-2014F
Table 1.5.1 Taxation Base
Table 1.5.3 - Legal Controls on Beer
Table 1.5.4 - Tax Burden on Beer @ 5% Abv, 2012
Table 3.4.1 - Outlet Universe For Beer - Number/% Share, 2008-2012
Table 3.5.1 - Leading Retail Groups For Beer - Number/% Share, 2008-2012
Table 3.8 - Leading Importers and Distributors, 2012
Table 3.9 - Trade Margin Build-Up Model
Table 3.10.1 - Selected Consumer Beer Prices: Off-Premise, 2011-2013
Table 3.10.2 - Selected Consumer Beer Prices: On-Premise, 2011-2013
Commercial Beverage Consumption - per Capita - Litres, 2002-2013F
Commercial Beverage Consumption - per Capita - % Share, 2002-2013F
Commercial Beverage Consumption - per Capita - Growth, 2002-2012
Commercial Beverage Consumption - Million Litres, 2002-2013F
Alcoholic Beverage Consumption - Litres of Pure Alcohol (LPA) Per Capita, 2002-2013F
Beer Production/Trade/Consumption, 2002-2013F
Beer Production/Trade/Consumption - Growth, 2002-2013F
Consumption of FABs and Cider, 2000-2013F
Beer Foreign Trade By Country (Imports), 2009-2013F
Beer Foreign Trade By Country (Exports), 2009-2013F
Beer Market Valuation (Local Currency), 2011-2013F
Beer Consumption by Local Definition, 2009-2013F
Beer Consumption by Standard Price Segmentation, 2009-2013F
Beer Consumption by Alcoholic Strength, 2009-2013F
Beer Consumption by Type, 2009-2013F
Beer Consumption by Geographic Scope, 2009-2013F
Beer All Trademarks, 2008-2012
Beer Brands by Local Definition, 2008-2012
Beer Brands by Standard Price Segment, 2008-2012
Beer Brands by Alcoholic Strength, 2008-2012
Beer Brands by Type, 2008-2012
Beer Imported Brands by Origin, 2008-2012
Beer Licensed Brands, 2008-2012
Beer Trademark Owners, 2008-2012
Beer Local Operators, 2008-2012
Beer Leading Brewers/Importers, 2008-2012
Beer Consumption by Pack Mix: Refillability/Type/Pack/Size, 2009-2013F
Beer Distribution: On vs Off Premise, 2009-2013F

List of Chart


Chart - Leading Brewers/Importers, 2012
Chart - Consumption by Pack Material/Type, 2012
Chart - Distribution by Channel, 2012
Chart - Consumption by Price Segment, 2012

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