866-997-4948(US-Canada Toll Free)

Bottled Water - US - March 2013

Published By :

Mintel

Published Date : Mar 2013

Category :

Beverages

No. of Pages : 219 Pages


Bottled water has been able to rebound from declines showcased during the worst of the economic downturn, but it still faces challenges, such as consumers being more likely to drink tap water than bottled water. However, bottled waters have been able to appeal based on taste, convenience, and value-added products. Manufacturers must continue to address these key issues in order to propel the growth in the category, which also faces competition from within due to the growth of flavored sparkling water.
TABLE OF CONTENT

SCOPE AND THEMES
What you need to know 
Definition 
Data sources 
Sales data 
Consumer survey data 
Advertising creative 
Abbreviations and terms 
Abbreviations 
Terms 

EXECUTIVE SUMMARY
The market 
Convenience, healthier habits encourage consumers to return to bottled water 
Figure 1: Total U.S. sales and fan chart forecast, bottled water, at current prices, 2007-17 
Growth in sparkling water outpaces smaller increases in still water categories 
Figure 2: Total U.S. retail sales, bottled water, by segment, at current prices, 2007-12 
Market factors 
Tap water tops bottled water in terms of consumption preference 
Category’s fate is tied to economic stabilization 
Low- to no-calorie counts help position bottled water as proactive about obesity 
Hispanics opt for bottled water as a healthier beverage 
Retail channels 
Other retail channel retains its dominance in bottled water sales
Figure 3:U.S. bottled water sales, by channel, 2007-12 
Leading companies 
Nestlé Waters enjoys status as leading bottled water manufacturer 
Figure 4: MULO sales of bottled water, by leading companies, rolling 52 weeks 2011 and 2012 
The consumer 
Water more likely to be on the increase than other surveyed beverage categories 
Figure 5: Increase in personal nonalcoholic drinking habits, by water categories, November 2012 
Lowest price, taste most important purchase factors for unflavored still water 
Figure 6: Factors influencing unflavored noncarbonated bottled water purchase, November 2012 
Flavor, formulation most important for flavored bottled water drinkers 
Figure 7: Factors influencing flavored and/or enhanced bottled water consumption, November 2012 
Healthy reputation bringing more consumers to the sparkling water segment 
Figure 8: Change in sparkling water drinking habits, by reasons for personal consumption, November 2012 
What we think

ISSUES IN THE MARKET
Has bottled water been able to rebound from its recessionary decline? 
Figure 9: Consumption of noncarbonated bottled spring water, Spring 2008-12 
What are the lasting effects of bottled water’s eco-backlash? 
Can sparkling bottled water continue to glisten? 
What is enhanced water’s place in the new bottled water landscape? 
How can bottled water capitalize on the growth of beverage mixes? 

INSIGHTS AND OPPORTUNITIES
Bottled waters that give back create additional purchase justification
Branded water refill stations address missed on-the-go opportunities 
New packaging could expand appeal of sparkling water among men 

TREND APPLICATIONS
Trend: Help Me Help Myself 
Trend: Make It Mine 
2015 Trend: Old Gold 

MARKET SIZE AND FORECAST
Key points 
Consumers switch focus from wallet to waistline, boosting water sales
Sparkling water leads to bubbly results for bottled water category 
Sales and forecast of market 
Figure 10: Total U.S. retail sales and forecast of U.S. bottled water market, at current prices, 2007-17 
Figure 11: Total U.S. retail sales and forecast of market, at inflation-adjusted prices, 2007-17 
Fan chart forecast 
Figure 12: Total U.S. sales and fan chart forecast of U.S. bottled water market, at current prices, 2007-17 

MARKET DRIVERS
Key points 
Economic stabilization could lead to better rebound for industry 
Figure 13: Real disposable personal income, January 2007-December 2012 
Spotlight on obesity bodes well for low- to no-calorie waters 
Hispanics, blacks embrace bottled water 

COMPETITIVE CONTEXT
Key points 
Tap water continues to edge out bottled, but some consumers drink both 
Figure 14: Change in personal nonalcoholic drinking habits, by bottled water drinker, November 2012 
Figure 15: Change in tap water consumption, by reasons for personal consumption, November 2012 
Filtered water devices deter some consumers from bottled water 
Bottled water consumption overlaps with other nonalcoholic categories 
Figure 16: Bottled water drinking habits, by personal nonalcoholic drinking habits, November 2012 

SEGMENT PERFORMANCE
Key points 
Consumers return to bottled water following recessionary drought 
Sales of bottled water, by segment 
Figure 17: Total U.S. retail sales and forecast of bottled water, by segment, at current prices, 2007-17 
Sparkling water stealing market share from still water segments 
Figure 18: Total U.S. retail sales of bottled water, by segment, at current prices, 2010 and 2012 
Launches split between new packaging, product innovations 
Figure 19: Bottled water new product launches, by launch type, Feb. 1, 2012-Feb. 1, 2013 
Figure 20: Bottled water launches, by claim category, Feb. 1, 2012-Feb. 1, 2013 
Figure 21: Bottled water launches, by package material, Feb. 1, 2012-Feb. 1, 2013 

SEGMENT PERFORMANCE—NONCARBONATED BOTTLED WATER
Key points 
Convenience, health help still bottled water regain sales momentum 
Sales and forecast of convenience/PET still bottled water 
Figure 22: Total U.S. retail sales and forecast of convenience/PET still bottled water, 2007-17 
Private label bottled water showcases strong growth 
Figure 23: Total retail sales and forecast of convenience/PET still bottled water, by subsegment, 2007-17 
Larger volume still water continues to struggle 
Sales and forecast of jug/bulk bottled water sales 
Figure 24: Total U.S. retail sales and forecast of jug/bulk bottled water, at current prices, 2007-17 

SEGMENT PERFORMANCE—SPARKLING WATER
Key points 
Sparkling water to continue rapid growth through 2017 
Sales and forecast of sparkling water 
Figure 25: Total U.S. retail sales and forecast of sparkling bottled water, at current prices, 2007-17 
Flavored sparkling water leading segment’s growth 
Figure 26: Total retail sales and forecast of sparkling water, by subsegment, at current prices, 2007-17 

RETAIL CHANNELS
Key points 
Stock-up purchases fuel sales in other, supermarket channels 
Sales of bottled water market, by channel 
Figure 27: Sales of U.S. bottled water market, by channel, 2007-12 
Other retail channel steals share from supermarkets 
Figure 28: Total U.S. retail sales of bottled water, by channel, at current prices, 2010-12 

LEADING COMPANIES
Key points 
Nestlé’s portfolio fends off private label as the best seller in 2012 
Figure 29: MULO sales of bottled water, by leading companies, rolling 52 weeks 2011 and 2012 

BRAND SHARE—UNFLAVORED NONCARBONATED WATER
Key points 
National brands remain competitive with regional spring water offerings 
Manufacturer sales of convenience/PET still bottled water 
Figure 30: MULO sales of convenience/PET still bottled water, by leading companies, 2011-12 
Greener packaging a focus for many unflavored bottled water brands 
Bulk bottled water sales remain steady through 2012 
Manufacturer sales of jug/bulk bottled water 
Figure 31: MULO sales of jug/bulk bottled water, by leading companies, rolling 52 weeks 2011 and 2012 

BRAND SHARE—FLAVORED NONCARBONATED WATER
Key points 
Vitaminwater Zero one of few bright spots in flavored water segment 
Manufacturer sales of flavored and/or enhanced bottled water 
Figure 32: MULO sales of flavored still bottled water, by leading companies, 2011 and 2012 
Innovations hope to reinvigorate flavored segment 

BRAND SHARE—SPARKLING WATER
Key points 
Imported brands continue to drive unflavored sparkling water sales
Manufacturer sales of unflavored sparkling water 
Figure 33: MULO sales of unflavored sparkling/mineral water, by leading companies, 2011 and 2012 
Sparkling Ice leading the impressive growth of flavored sparkling water 
Manufacturer sales of flavored sparkling water 
Figure 34: MULO sales of flavored sparkling/mineral water, by leading companies, 2011 and 2012 
Private label capitalizing on growth in flavored sparkling spring water

INNOVATIONS AND INNOVATORS
Uncommon flavors could encourage trial among curious consumers 
Seeking connection through targeted formulations, products 
Celebrity partnerships add intrigue to existing, new brands 
Global innovations offer new shapes, claims to consider 

MARKETING STRATEGIES
Brand analysis: Aquafina 
Figure 35: Brand analysis of Aquafina, 2013 
Online initiatives 
Brand analysis: Vitaminwater
Figure 36: Brand analysis of Vitaminwater, 2013 
Online initiatives 
TV presence 
Figure 37: Glaceau Vitaminwater, TV ad, 2013 
Print and other 
Brand analysis: Perrier 
Figure 38: Perrier, TV ad, 2012 
Figure 39: Brand analysis of brand, 2013 
Online initiatives 

CONSUMPTION OF WATER VS. OTHER BEVERAGES
Key points 
Water consumption on the increase, more than other beverages 
Figure 40: Change in personal nonalcoholic drinking habits, by water categories, November 2012 
Tap, unflavored bottled water lead growing segments 
Figure 41: Change in personal nonalcoholic drinking habits, by individual categories, November 2012 
Bundle offers could take advantage of cross-consumption 
Figure 42: Change in personal nonalcoholic drinking habits, by bottled water drinker, November 2012 
Store brand an active competitor to branded bottled water 
Figure 43: Attitudes and behaviors toward store brand bottled water, by age, November 2012 
Figure 44: Attitudes toward tap water and store brands, by household income, November 2012 
Households with children are particularly fond of bottled water 
Figure 45: Change in water drinking habits, by presence of children in household, November 2012 
Teens’ noncarbonated water consumption has declined since 2007 
Figure 46: Teen consumption of noncarbonated bottled spring water, April 2007-June 2012 
Men, particularly young men, fans of flavored, sparkling waters 
Figure 47: Change in flavored and sparkling bottled water, by gender and age, November 2012 

UNFLAVORED BOTTLED WATER—USAGE AND PREFERENCES
Key points 
Portability is a top reason for unflavored bottled water consumption 
Figure 48: Unflavored noncarbonated water consumption, by reasons for consumption, November 2012 
Lowest price, taste most important purchase factors 
Figure 49: Factors influencing unflavored still water consumption, by gender and age, November 2012 
Eco-friendly packaging more important to young men and women 
Unflavored bottled water has taste appeal compared to tap water 
Figure 50: Reasons for consumption of unflavored water, November 2012 
Teens prefer unflavored bottled water options 
Figure 51: Teen consumption of still bottled spring water, by gender and age, April 2011-June 2012 
Figure 52: Teen consumption of still bottled spring water, by gender and age, April 2011-June 2012 

FLAVORED BOTTLED WATER—USAGE AND PREFERENCES
Key points 
Women aged 18-54, young men flock to flavored noncarbonated water 
Figure 53: Consumption of still bottled spring water, by gender and age, April 2011-June 2012 
Flavor beats out lowest price as most important purchase factor 
Figure 54: Factors influencing flavored and/or enhanced water consumption, by age, November 2012 
An enhanced water a day keeps the doctor away? 
Figure 55: Attitudes and behaviors toward enhanced bottled water, by age, November 2012 
Flavored, functional waters face pressure from beverage mixes 
Figure 56: Factors influencing flavored water consumption, by beverage mix use, November 2012 
Reduced calories should continue to be focus for flavored waters 
Figure 57: Personal flavored water consumption, by reasons for consumption of water, November 2012 

SPARKLING BOTTLED WATER—USAGE AND PREFERENCES
Key points 
Sparkling water seen as healthier than soft drinks 
Figure 58: Attitudes and behaviors toward sparkling bottled water, by health, by age, November 2012 
Nearly half drink sparkling water because of doctor recommendation 
Figure 59: Change in sparkling water drinking habits, by reasons for consumption of water, November 2012 
Unflavored sparkling water skews older, flavored options younger
Figure 60: Consumption of sparkling water, by gender and age, April 2011-June 2012 
Flavored sparkling water usage trending upward since 2008 
Figure 61: Consumption of sparkling water/seltzers/natural sodas, by type, April 2007-June 2012 
Sparkling water consumption among teens declining 
Figure 62: Teen consumption of sparkling water, seltzers, or natural sodas, April 2007-June 2012 
Teen girls more active in sparkling water category than boys 
Figure 63: Teen consumption of sparkling water, by gender and age, April 2011-June 2012 
Figure 64: Teen consumption of sparkling water, by gender, April 2011-June 2012 
Flavor innovation could bring in more sparkling water consumers 
Figure 65: Attitudes and behaviors toward sparkling bottled water, by flavor, by age, November 2012 

PACKAGING PREFERENCES FOR BOTTLED WATER
Key points 
Higher-income respondents less concerned with environmental claims 
Figure 66: Environmental packaging preferences for bottled water, by household income, November 2012 
Active-release caps find appeal with consumers younger than age 44 
Figure 67: Important closure preferences for bottled water, by age, November 2012 
Single-serving, sport caps receive parental approval 
Figure 68: Packaging preferences of bottled water, by parents with children and age, November 2012 
Kid-friendly a possibility for new flavored waters, liquid beverage mixes 
Figure 69: Packaging size and closure preferences, by flavored product consumption, November 2012 
Sparkling water could grow from bulk, eco-friendly packaging options 
Figure 70: Packaging preferences, by any personal consumption of sparkling water, November 2012 
Environmental concern higher among consumers who are cutting back 
Figure 71: Attitudes and behaviors toward eco-friendly packaging, by water drinkers, November 2012 

RACE AND HISPANIC ORIGIN
Key points 
Unflavored noncarbonated water most likely to see rise in consumption 
Figure 72: Change in personal drinking habits, by race and Hispanic origin, November 2012 
Black consumers most likely to choose flavored noncarbonated water 
Figure 73: Consumption of noncarbonated spring water, by race/Hispanic origin, April 2011-June 2012 
Figure 74: Consumption of noncarbonated spring water, by race/Hispanic origin, April 2011-June 2012 
Hispanic, other race teens over index on noncarbonated water usage 
Figure 75: Teen consumption of spring water, by race/Hispanic origin, April 2011-June 2012 
Sparkling water drinkers show preference for unflavored varieties 
Figure 76: Consumption of sparkling water, by race/Hispanic origin, April 2011-June 2012 
Figure 77: Consumption of sparkling water, by race/Hispanic origin, April 2011-June 2012 
Nonwhite teens share adult affinity with sparkling water 
Figure 78: Teen consumption of sparkling water, by race/Hispanic origin, April 2011-June 2012 
Hispanics embrace water as part of healthier lifestyle 
Figure 79: Reasons for personal consumption of water, by race and Hispanic origin, November 2012 
Figure 80: Attitudes toward sparkling and flavored water, by race and Hispanic origin, November 2012 
Packaging preferences highest among consumers of other race 
Figure 81: Important packaging preferences, by race and Hispanic origin, November 2012 
Figure 82: Attitudes toward eco-friendly packaging, by race and Hispanic origin, November 2012

SPECIAL SUPPLEMENT—BEVERAGE MIXES
Key points 
MiO enlivens beverage mix segment with liquid format 
Mio’s success inspires new squeezable beverage mixes 
Private label heats up competition in beverage mix launches 
Figure 83: Beverage mix and/or concentrate launches, by launch type, February 2012-13 
Figure 84: Beverage mix and/or concentrate launches, by package type, February 2012-13 
Manufacturer sales of fruit drink beverage mixes 
Figure 85: MULO sales of fruit drink mixes, by leading companies, rolling 52 weeks 2011 and 2012 
Manufacturer sales of energy beverage mixes 
Figure 86: MULO sales of energy drink mixes, by leading companies, rolling 52 weeks 2011 and 2012 
Beverage mix innovations go beyond stick packs, MiO 
Higher-volume liquid beverage mixes could be next frontier 

MARKETING STRATEGIES
Brand analysis: MiO 
Figure 87: Brand analysis of MiO, 2013 
Online initiatives 
TV presence 
Figure 88: MiO Liquid Water Enhancer, TV ad, 2012 
Figure 89: MiO Liquid Water Enhancer, TV ad, 2013 
Print and other 
Figure 90: MiO Liquid Water Enhancer, Winter 2012 
Brand analysis: True Lemon 
Figure 91: True Lemon, TV ad, 2012 
Figure 92: Brand analysis of brand, 2013 
Online initiatives 

THE CONSUMER—BEVERAGE MIX USAGE AND PREFERENCES
Key points 
Respondents using more beverage mixes are also drinking more water 
Figure 93: Change in personal nonalcoholic drinking habits, by beverage mix users, November 2012 
Figure 94: Change in personal nonalcoholic drinking habits, by bottled water drinker, November 2012 
Beverage mix usage slightly more popular than flavored water 
Figure 95: Change in personal nonalcoholic drinking habits, by beverage mixes, November 2012 
Beverage mixes should consider varieties inspired by competition 
Figure 96: Change in personal nonalcoholic drinking habits, beverage mix usage, November 2012 
Young men more likely than women to use beverage mixes 
Figure 97: Change powdered and liquid beverage mix usage, by gender and age, November 2012 
Millennials enjoy beverage mixes, while room to grow with ages 55+ 
Figure 98: Change in beverage mix usage, by age, November 2012 
Beverage mix usage more prominent among nonwhite respondents 
Figure 99: Change in personal beverage mix usage, by race and Hispanic origin, November 2012 
Powdered beverage mixes find appeal with blacks, Hispanics 
Figure 100: Consumption of powdered soft drinks, by race/Hispanic origin, April 2011-June 2012 
Families gravitate toward beverage mixes 
Figure 101: Change in beverage mix usage, by presence of children in household, November 2012 
Calories should remain an important consideration for new mixes 
Figure 102: Beverage mix usage, by reasons for personal consumption of water, November 2012 

SOCIAL MEDIA—BOTTLED WATER AND BEVERAGE MIXES
Key points 

KEY SOCIAL MEDIA METRICS
Figure 103: Key brand metrics, bottled water and beverage mixes, February 2013 
Market overview 
Brand usage and awareness 
Figure 104: Usage and awareness of selected bottled water and beverage mix brands, November 2012 
Interaction with brands 
Figure 105: Interaction with selected bottled water and beverage mix brands, November 2012 
Online conversations 
Figure 106: Percentage of consumer conversation by selected brands, Jan. 11, 2013-Feb. 10, 2013 
Figure 107: Online mentions for selected brands, by day, Jan. 11, 2013-Feb. 10, 2013 
Where are people talking about bottled water brands? 
Figure 108: Mentions by page type, selected brands, Jan. 11, 2013-Feb. 10, 2013 
What are people talking about? 
Figure 109: Mentions by type of conversation, selected brands, Jan. 11, 2013-Feb. 10, 2013 
Figure 110: Areas of discussion for selected brands, by day, Jan. 11, 2013-Feb. 10, 2013
Figure 111: Areas of discussion for selected brands, by page type, Jan. 11, 2013-Feb. 10, 2013 

BRAND ANALYSIS
Vitaminwater 
Figure 112: Vitaminwater key social media indicators, February 2013 
Key online campaigns 
What we think 
Dasani 
Figure 113: Dasani key social media indicators, February 2013 
Key online campaigns 
What we think 
Evian 
Figure 114: Evian key social media indicators, February 2013 
Key online campaigns 
What we think 
Crystal Light 
Figure 115: Crystal Light key social media indicators, February 2013 
Key online campaigns 
What we think 
MiO 
Figure 116: MiO key social media indicators, February 2013 
Key online campaigns 
What we think 
San Pellegrino 
Figure 117: San Pellegrino key social media indicators, February 2013 
Key online campaigns 
What we think 
La Croix 
Figure 118: La Croix key social media indicators, February 2013 
Key online campaigns 
What we think 

SYMPHONYIRI GROUP BUILDERS PANEL DATA

OVERVIEW OF BOTTLED WATER

CONVENIENCE/PET STILL WATER

KEY PURCHASE MEASURES—CONVENIENCE/PET STILL WATER
Brand map
Figure 119: Brand map, convenience/PET still water buying rate, by household penetration, 2012 
Brand leader characteristics 
Key purchase measures 
Figure 120: Key purchase measures, convenience/PET still waters, by household penetration, 2012 

JUG/BULK STILL WATER
Consumer insights on key purchase measures—Jug/bulk still water
Brand map
Figure 121: Brand map, select brands of jug/bulk still water buying rate, by household penetration, 2012 
Brand leader characteristics 
Key purchase measures 
Figure 122: Key purchase measures for top jug/bulk still water brands, by household penetration, 2012 
SPARKLING/MINERAL WATER
Consumer insights on key purchase measures—Sparkling/mineral water 
Brand map
Figure 123: Brand map, select sparkling waters, by buying rate, by household penetration, 2012 
Brand leader characteristics 
Key purchase measures 
Figure 124: Key purchase measures for sparkling water brands, by household penetration, 2012 
APPENDIX—SOCIAL MEDIA
Brand usage or awareness 
Figure 125: Brand usage or awareness of bottled water and beverage mix brands, November 2012 
Figure 126: Dasani usage or awareness, by demographics, November 2012 
Figure 127: Evian usage or awareness, by demographics, November 2012 
Figure 128: Vitaminwater usage or awareness, by demographics, November 2012 
Figure 129: San Pellegrino usage or awareness, by demographics, November 2012 
Figure 130: La Croix usage or awareness, by demographics, November 2012 
Figure 131: Crystal Light usage or awareness, by demographics, November 2012 
Figure 132: MiO usage or awareness, by demographics, November 2012 
Activities done 
Figure 133: Activities done, November 2012 
Figure 134: Dasani – Activities done, by demographics, November 2012 
Figure 135: Evian – Activities done, by demographics, November 2012 
Figure 136: Vitaminwater – Activities done, by demographics, November 2012 
Figure 137: San Pellegrino – Activities done, by demographics, November 2012 
Figure 138: La Croix – Activities done, by demographics, November 2012 
Figure 139: Crystal Light – Activities done, by demographics, November 2012 
Figure 140: MiO – Activities done, by demographics, November 2012 
Online conversations 
Figure 141: Percentage of consumer conversation, by selected brands, Jan. 11, 2013-Feb. 10, 2013 
Figure 142: Online mentions for selected brands, by day, January 11, 2013-Feb. 10, 2013 
Figure 143: Mentions by page type, selected brands, Jan. 11, 2013-Feb. 10, 2013 
Figure 144: Mentions by type of conversation, selected brands, January 11, 2013-Feb. 10, 2013 
Figure 145: Areas of discussion, by selected brands, by day, Jan. 11, 2013-Feb. 10, 2013 
Figure 146: Areas of discussion for selected brands, by page type, Jan. 11, 2013-Feb. 10, 2013 

APPENDIX—MARKET DRIVERS
Consumer confidence 
Figure 147: University of Michigan’s index of consumer sentiment (ICS), 2007-13 
Food cost pressures 
Figure 148: Changes in USDA Food Price Indexes, 2010 through 2013 
Obesity 
Figure 149: U.S. Obesity, by age group, 2008 and 2012 
Childhood and teen obesity—highest in decades 
Figure 150: Prevalence of obesity among children and adolescents aged 2-19, 1971-2010
Racial, ethnic population growth 
Figure 151: Population, by race and Hispanic origin, 2008, 2013, and 2018 
Figure 152: Households with children, by race and Hispanic origin of householder, 2012 

APPENDIX—SEGMENT PERFORMANCE
Figure 153: Total U.S. retail sales and forecast of convenience/PET still bottled water, at inflation-adjusted
prices, 2007-17 
Figure 154: Total U.S. retail sales and forecast of jug/bulk bottled water, at inflation-adjusted prices, 2007-17 
Figure 155: Total U.S. retail sales and forecast of sparkling bottled water, at inflation-adjusted prices, 2007-17 

APPENDIX—OTHER USEFUL CONSUMER TABLES
Consumption of water vs. other beverages 
Figure 156: Change in unflavored water consumption, by gender and age, November 2012 
Figure 157: Change in tap, bottled water, and beverage mix use, by generation, November 2012
Figure 158: Change in beverage mix and bottled water drinking, by tap water drinkers, November 2012 
Packaging preferences for bottled water 
Figure 159: Important packaging preferences for bottled water, by age, November 2012 
Figure 160: Important packaging preferences for bottled water, by household size, November 2012 
Figure 161: Important packaging preferences, by any consumption of select drinks, November 2012 
Other useful charts 
Figure 162: Reasons for personal consumption of water, by generation, November 2012 
Figure 163: Agreement with attitudes and behaviors toward bottled water, by age, November 2012 
Figure 164: Attitudes and behaviors toward bottled water, by race and Hispanic origin, November 2012 

APPENDIX—SYMPHONYIRI BUILDERS PANEL DATA DEFINITIONS
SymphonyIRI Consumer Network Metrics 

APPENDIX: TRADE ASSOCIATIONS

APPENDIX: RESEARCH METHODOLOGY

CONSUMER RESEARCH
Primary Data Analysis 
Sampling 
Global Market Insite (GMI) 
Secondary Data Analysis 
Experian Simmons National Consumer Studies 
Statistical Forecasting 
Statistical modelling 
Qualitative insight 
The Mintel fan chart 
Weather analogy 

APPENDIX: WHAT IS MINTEL?
Mintel provides industry-leading market intelligence 
Mintel Solutions: 
Mintel Oxygen Reports 
Mintel GNPD 
Mintel Inspire 
Mintel Beauty Innovation 
Mintel Menu Insights 
Mintel Research Consultancy 
Mintel Comperemedia

Make an enquiry before buying this Report

Please fill the enquiry form below.

  • Full Name *
  • Your Email *
  • Job Title
  • Company *
  • Phone No. * (Pls. Affix Country Code)
  • Message
  • Security Code *

Upcoming Reports

  • Sugar and Gum Confectionery - UK - January 2015

    Rising dental health concerns can create an opportunity for chewing gum brands. Currently much of the marketing for sugar-free gums centres around fresh breath, however, the dental health benefits, particularly for children, could warrant more focus. Though explored internationally, tooth-friendly gums tailored for children remain rare in the UK market....