This report builds on the analysis presented in Mintels Home ImprovementU.S., February 2011 and DIY Home ImprovementU.S., May 2010. The focus of this report is retail Do-It-Yourself (DIY) and decorating products purchased directly by consumers and installed by them. DIY activities include repairs or additions to the home/garden, including projects such as renovating a kitchen, installing a new bathroom, installing central heating, fixing a fence, or building a patio. Decorating includes activities such as internal and external painting, wood staining, or wallpapering.
This report presents and analyzes sales through the major DIY/hardware-type stores and, more specifically, the DIY market. Excluded are sales to professionals as well as sales of professional services to consumers.
Analysis of product segment sales is for DIY purchases and includes:
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