ResearchMoz

Big Data vs Small Data Strategies for Next Generation Business

Mind Commerce Publishing
Published Date » 2013-12-23
No. Of Pages » 49
 The data market is booming with an ever increasing valuation. In the virtual data ocean, Big Data and small data are complementary strategies at one level and choices of scale/scope at a different level. While Big Data holds distant promises, leveraging “small data” can provide great benefits to small-to-medium business (SMB) as well as large corporations. Simply stated, the cost-performance barrier leaves many lucrative markets inadequately served by Big Data approaches. Carefully chosen data solutions and models should be more accurate, objective, and ultimately lead to improved ROI especially for more near-term time horizons and/or companies with limitations in scale/scope. 
   
 This research provides the reader with an understanding of data management issues,...
Table of Contents: 

1.0 EXECUTIVE SUMMARY 5

2.0 DATA TREND ANALYSIS 7
2.1 DATA SEARCH 7
2.2 DATA QUALITY 8
2.3 TIMED DATA DELIVERY 9
2.4 DATA STORAGE CAPACITY 10
2.5 DEFINING BIG & SMALL DATA INCLUDING SOURCING 12
2.6 BIG DATA VS. SMALL DATA DIFFERENTIATION 13
2.6.1 DATA MINING 13
2.6.2 DATA PURPOSE 13
2.6.3 KEY DECISIONS 13
2.7 DECISION PARAMETERS FOR BIG VS. SMALL DATA 14
2.8 USABILITY OF SMALL VS. BIG DATA IN MARKETING 15

3.0 BIG DATA MARKET ADVANCEMENT AND FORECAST 2014 - 2020 17
3.1 BIG DATA MARKET TREND 17
3.1.1 TRENDS IN THE ADVANCE OF BIG DATA 17
3.1.2 BIG DATA ANALYTICS 18
3.1.3 BIG DATA MARKET FORECAST 18
3.1.4 CASE STUDIES & STRATEGIC RECOMMENDATION FOR START-UP BUSINESSES 19
3.2 BIG DATA VALUE CHAIN 22
3.2.1 CREATING TRANSPARENCY 22
3.2.2 ENABLING EXPERIMENTATION 22
3.2.3 SEGMENTING POPULATIONS TO CUSTOMIZE ACTIONS 23
3.2.4 REPLACING/SUPPORTING HUMAN DECISION MAKING WITH AUTOMATION 23
3.2.5 INNOVATING NEW BUSINESS MODELS, PRODUCTS, AND SERVICES 23
3.3 BIG DATA IMPLEMENTATION RECOMMENDATIONS 23
3.3.1 FOR VENDOR COMPANY 23
3.3.2 INDUSTRY VERTICAL 24
3.3.3 CONSIDERATION FOR INDUSTRY STRUCTURE 24
3.4 BIG DATA TECHNIQUES 24
3.4.1 A/B TESTING 25
3.4.2 ASSOCIATION RULE LEARNING 25
3.4.3 CLASSIFICATION 25
3.4.4 CLUSTER ANALYSIS 25
3.4.5 CROWD SOURCING 26
3.4.6 DATA FUSION AND DATA INTEGRATION 26
3.4.7 DATA MINING 26
3.4.8 OTHER TECHNIQUES 26
3.5 BIG DATA TECHNOLOGY 27
3.6 BIG DATA INDUSTRY INSIGHTS & ANALYSIS 27
3.6.1 US HEALTHCARE 28
3.6.2 EUROPE PUBLIC SECTOR ADMINISTRATION 28
3.6.3 GLOBAL PERSONAL LOCATION DATA 28
3.6.4 US RETAIL INDUSTRY 28
3.6.5 GLOBAL MANUFACTURING INDUSTRY 28
3.6.6 ANALYSIS 28
3.7 CASE STUDIES 29
3.8 EMERGING BUSINESS MODELS 30
3.8.1 AGGREGATING AND SYNTHESIZING PATIENT CLINICAL RECORDS/CLAIMS 30
3.8.2 ONLINE PLATFORMS AND COMMUNITIES 30
3.8.3 PUBLIC HEALTH 31
3.8.4 RETAIL INDUSTRY 31
3.8.5 PLACEMENT AND DESIGN OPTIMIZATION 32
3.8.6 PRICE COMPARISON SERVICES 33
3.8.7 WEB-BASED MARKETS 33
3.8.8 PERSONAL LOCATION DATA 33
3.8.9 SMART ROUTING 34
3.8.10 AUTOMOTIVE TELEMATICS 34
3.8.11 MOBILE LOCATION-BASED SERVICES 35
3.8.12 SHOPALERTS 35
3.8.13 CIVIC POWERED MODEL 35

4.0 SMALL DATA 37
4.1 DIFFERENCE VS. RELATIONSHIP WITH BIG DATA 37
4.2 SMALL DATA TECHNOLOGIES 38
4.3 HOW TO ANALYZE SMALL DATA? 38
4.4 HOW BANKS ARE LEVERAGING DATA 39
4.5 SMALL DATA MODELING IN THE CLOUD 39
4.6 SMALL DATA PROBLEMS IN MASS MARKET 40

5.0 SMALL DATA DRIVEN EMERGING BUSINESS MODELS 41
5.1 SOCIAL NETWORK 41
5.1.1 CASE STUDY: RENREN 41
5.2 LITTLE DATA CONTROLLING 42
5.3 KEY CONSIDERATION FOR DELIVERING SMALL DATA STRATEGY 43
5.4 SMALL DATA FRAMEWORK 44
5.5 SMALL DATA PRINCIPLES 45
5.6 SMALL DATA WITH BIG IMPACT 45
5.7 CASE STUDIES 45
5.7.1 THE REAL DELI 45
5.7.2 GOOGLE 46
5.7.3 ADOBE 46
5.7.4 FOURSQUARE 47
5.7.5 TWITTER 47
5.7.6 ATTIVIO 47
5.7.7 OTHER COMPANIES 47
5.8 RECOMMENDATION 47
5.8.1 FOR E-COMMERCE COMPANY 47
5.8.2 FOR MULTI-STORE CHAINS 48
5.9 GUIDELINES FOR SMALL DATA BEST PRACTICES 48

6.0 CONCLUSIONS 49

List of Tables


Table 1: Decision Points for using Big Data 14
Table 2: How Small Data is Different 37

List of Figures


Figure 1: Data Search Trends in Google 2009 – 2013 7
Figure 2: Global Data Search, Generation, and Delivery Trends 9
Figure 3: Global digital vs. Analog Data Storage Capacity 1986 – 2021 11
Figure 4: Big Data Market Value 2011 - 2020 19
Figure 5: Big Data Value Chain 22
Figure 6: Small Data Implementation Framework 45

Upcoming Reports:

Lymphoma Treatment Drugs Market - Global Industry Analysis, Size, Share, Growth, Trends and Forecast, 2013 - 2019
By - Transparency Market Research
Lymphoma is a kind of blood cancer which occurs when B or T lymphocytes and leukocytes grow abnormally. In addition, it also occurs if these cells survive longer than their normal life cycle. Lymphoma generally occurs in lymph nodes, bone marrow, spleen, blood and other organs which form a part of the lymphatic system. The common symptoms of lymphoma are swelling of lymph nodes, fever, weight loss, night sweets, anorexia, itching, dyspnoea and fatigue. The common tests applied for the diagnosis of lymphoma are immunophenotyping, FISH (Fluorescence in Situ Hybridization) testing and flow...
Poland: refrigerators and freezers market
By - Williams and Marshal Strategy
This report presents a comprehensive overview of the refrigerators and freezers market in Poland and its state as of January 2014. It provides detailed analysis of the industry, its dynamics and structure. The purpose of the report is to describe the state of the refrigerators and freezers market in Poland, to present actual and retrospective information about the volumes and dynamics of production, imports, exports and consumption, the characteristics of the market for the period 2008-2012 and to build a forecast for the market development until 2018. In the same way, the report presents...
Food Preservatives Market - Global And China Forecast, Market Share, Size, Growth And Industry Analysis (2010-2017)
By - Transparency Market Research
Worldwide market for food preservatives is expected to grow at the compounded annual growth rate of 2.5% in next five years and reach the market value of $2.55 billion. This growth is mainly driven by increasing demand for natural food preservatives in developed markets and continued demand for processed food in emerging markets. The growing trend of using natural preservatives originated with the need for European countries to market clean label food products that are free from additives. Changing lifestyle and flourishing food and beverage industry are giving boost to...

Research Assistance

We will be happy to help you find what you need.
Please call us or write us:

866-997-4948 (Us-Canada Toll Free)
Tel: +1-518-618-1030
Email: sales@researchmoz.us
Select License type:

Share this report

Related News

ARM-based Microcontrollers Launched by Toshiba
Jan 29, 2015  
Recently, Toshiba has added to its line two ARC Cortex M4F based microcontrollers of the series TX04. These two microcontrollers called TMPM475FDFG and TMPM470FDFG are able to operate at two non-brush DC motors simultaneously. These two microcontrollers are aimed to satisfy the demands of consumers for more efficient motors and add the vectoring technology to make sure a high-level...
Telefonica Deal Allows Sky to Venture into U.K. Mobile Market
Jan 29, 2015  
Sky Telecom Inc. on Thursday announced that beginning from 2016, the telecommunications company will be offering mobile services in the United Kingdom. This will be possible after the mobile virtual network operator (MVNO) deal with Spanish multinational telecommunications company Telefonica is finalized. Sky’s strategy so far has been to deliver premium content to its mobile...
Increasing LTE Subscribers Help SK Telecom Jump Q4 Net
Jan 29, 2015  
South Korea’s leading mobile operator SK Telecom Co. said on Thursday that its fourth quarterly earnings jumped owing to a surge in number of subscribers who switched to its speedier mobile internet connection. Another reason for this jump in earnings was due to an increase in sales from the business solution services division of SK Telecom. The net profit came to a total of...
Kuwait’s Zain Plans Potential Sale of Transmitter Towers
Jan 29, 2015  
Zain, a telecom operator in Kuwait has appointed a team of advisors to help analyze the prospective sale of the operator’s transmitter towers in a few of the eight markets where it has operations. The company issued a statement on Wednesday where the announcement was made. Zain has controlling stakes in numerous mobile companies in Iraq, Kuwait, South Sudan, Sudan, Jordan, and...
JCTC to Partner with Manufactures to train Students
Jan 29, 2015  
Chip Blankenship, CEO of GE Appliances announced his plan to form a partnership with Technical College and Jefferson Community to bridge the gap between skilled manufacturing labor and unmet demand in the industry. According to a report published by Kentucky Federation for Advanced Manufacturing Education, there are about 600,000 jobs that have to be filled in with skilled...