ResearchMoz

Big Data vs Small Data Strategies for Next Generation Business

Mind Commerce Publishing
Published Date » 2013-12-23
No. Of Pages » 49
 The data market is booming with an ever increasing valuation. In the virtual data ocean, Big Data and small data are complementary strategies at one level and choices of scale/scope at a different level. While Big Data holds distant promises, leveraging “small data” can provide great benefits to small-to-medium business (SMB) as well as large corporations. Simply stated, the cost-performance barrier leaves many lucrative markets inadequately served by Big Data approaches. Carefully chosen data solutions and models should be more accurate, objective, and ultimately lead to improved ROI especially for more near-term time horizons and/or companies with limitations in scale/scope. 
   
 This research provides the reader with an understanding of data management issues,...
Table of Contents: 

1.0 EXECUTIVE SUMMARY 5

2.0 DATA TREND ANALYSIS 7
2.1 DATA SEARCH 7
2.2 DATA QUALITY 8
2.3 TIMED DATA DELIVERY 9
2.4 DATA STORAGE CAPACITY 10
2.5 DEFINING BIG & SMALL DATA INCLUDING SOURCING 12
2.6 BIG DATA VS. SMALL DATA DIFFERENTIATION 13
2.6.1 DATA MINING 13
2.6.2 DATA PURPOSE 13
2.6.3 KEY DECISIONS 13
2.7 DECISION PARAMETERS FOR BIG VS. SMALL DATA 14
2.8 USABILITY OF SMALL VS. BIG DATA IN MARKETING 15

3.0 BIG DATA MARKET ADVANCEMENT AND FORECAST 2014 - 2020 17
3.1 BIG DATA MARKET TREND 17
3.1.1 TRENDS IN THE ADVANCE OF BIG DATA 17
3.1.2 BIG DATA ANALYTICS 18
3.1.3 BIG DATA MARKET FORECAST 18
3.1.4 CASE STUDIES & STRATEGIC RECOMMENDATION FOR START-UP BUSINESSES 19
3.2 BIG DATA VALUE CHAIN 22
3.2.1 CREATING TRANSPARENCY 22
3.2.2 ENABLING EXPERIMENTATION 22
3.2.3 SEGMENTING POPULATIONS TO CUSTOMIZE ACTIONS 23
3.2.4 REPLACING/SUPPORTING HUMAN DECISION MAKING WITH AUTOMATION 23
3.2.5 INNOVATING NEW BUSINESS MODELS, PRODUCTS, AND SERVICES 23
3.3 BIG DATA IMPLEMENTATION RECOMMENDATIONS 23
3.3.1 FOR VENDOR COMPANY 23
3.3.2 INDUSTRY VERTICAL 24
3.3.3 CONSIDERATION FOR INDUSTRY STRUCTURE 24
3.4 BIG DATA TECHNIQUES 24
3.4.1 A/B TESTING 25
3.4.2 ASSOCIATION RULE LEARNING 25
3.4.3 CLASSIFICATION 25
3.4.4 CLUSTER ANALYSIS 25
3.4.5 CROWD SOURCING 26
3.4.6 DATA FUSION AND DATA INTEGRATION 26
3.4.7 DATA MINING 26
3.4.8 OTHER TECHNIQUES 26
3.5 BIG DATA TECHNOLOGY 27
3.6 BIG DATA INDUSTRY INSIGHTS & ANALYSIS 27
3.6.1 US HEALTHCARE 28
3.6.2 EUROPE PUBLIC SECTOR ADMINISTRATION 28
3.6.3 GLOBAL PERSONAL LOCATION DATA 28
3.6.4 US RETAIL INDUSTRY 28
3.6.5 GLOBAL MANUFACTURING INDUSTRY 28
3.6.6 ANALYSIS 28
3.7 CASE STUDIES 29
3.8 EMERGING BUSINESS MODELS 30
3.8.1 AGGREGATING AND SYNTHESIZING PATIENT CLINICAL RECORDS/CLAIMS 30
3.8.2 ONLINE PLATFORMS AND COMMUNITIES 30
3.8.3 PUBLIC HEALTH 31
3.8.4 RETAIL INDUSTRY 31
3.8.5 PLACEMENT AND DESIGN OPTIMIZATION 32
3.8.6 PRICE COMPARISON SERVICES 33
3.8.7 WEB-BASED MARKETS 33
3.8.8 PERSONAL LOCATION DATA 33
3.8.9 SMART ROUTING 34
3.8.10 AUTOMOTIVE TELEMATICS 34
3.8.11 MOBILE LOCATION-BASED SERVICES 35
3.8.12 SHOPALERTS 35
3.8.13 CIVIC POWERED MODEL 35

4.0 SMALL DATA 37
4.1 DIFFERENCE VS. RELATIONSHIP WITH BIG DATA 37
4.2 SMALL DATA TECHNOLOGIES 38
4.3 HOW TO ANALYZE SMALL DATA? 38
4.4 HOW BANKS ARE LEVERAGING DATA 39
4.5 SMALL DATA MODELING IN THE CLOUD 39
4.6 SMALL DATA PROBLEMS IN MASS MARKET 40

5.0 SMALL DATA DRIVEN EMERGING BUSINESS MODELS 41
5.1 SOCIAL NETWORK 41
5.1.1 CASE STUDY: RENREN 41
5.2 LITTLE DATA CONTROLLING 42
5.3 KEY CONSIDERATION FOR DELIVERING SMALL DATA STRATEGY 43
5.4 SMALL DATA FRAMEWORK 44
5.5 SMALL DATA PRINCIPLES 45
5.6 SMALL DATA WITH BIG IMPACT 45
5.7 CASE STUDIES 45
5.7.1 THE REAL DELI 45
5.7.2 GOOGLE 46
5.7.3 ADOBE 46
5.7.4 FOURSQUARE 47
5.7.5 TWITTER 47
5.7.6 ATTIVIO 47
5.7.7 OTHER COMPANIES 47
5.8 RECOMMENDATION 47
5.8.1 FOR E-COMMERCE COMPANY 47
5.8.2 FOR MULTI-STORE CHAINS 48
5.9 GUIDELINES FOR SMALL DATA BEST PRACTICES 48

6.0 CONCLUSIONS 49

List of Tables


Table 1: Decision Points for using Big Data 14
Table 2: How Small Data is Different 37

List of Figures


Figure 1: Data Search Trends in Google 2009 – 2013 7
Figure 2: Global Data Search, Generation, and Delivery Trends 9
Figure 3: Global digital vs. Analog Data Storage Capacity 1986 – 2021 11
Figure 4: Big Data Market Value 2011 - 2020 19
Figure 5: Big Data Value Chain 22
Figure 6: Small Data Implementation Framework 45

Upcoming Reports:

Lubricating Oil Market - Global Industry Size, Market Share, Trends, Analysis, And Forecasts, 2012 - 2018
By - Transparency Market Research
Continuous developments in the automobile, machine, and transportation industries are driving the lubricating oil market extensively. Driven by relative industries, the lubricating oil industry is emerging as one of the top petroleum and chemical industries all over the globe. Lubricating oil find numerous applications in various industries. Changing lifestyles and the growing need of comfort in each and every aspect of life is giving rise to the invention of various machines, thus indirectly driving the market for lubricating oil. The automobile industry is a major...
Solar Chimney Market - Global Industry Analysis, Size, Share, Growth, Trends And Forecast, 2014 - 2020
By - Transparency Market Research
Solar chimney is also called as a thermal chimney. It a is a way to enhance the natural ventilation of buildings through convection of air by solar energy. A solar chimney is a vertical tower using solar energy to increase the natural stack ventilation of a building. Solar chimney's contains three essential elements such as a glass roof collector, chimney and wind turbine. Solar radiation heats the air through a circular glass roof open at the periphery and forms a hot air collector. Twenty four hours continuous operation can be carried out by placing water filled tight tubes under the...
Poland: men shirts market
By - Williams and Marshal Strategy
This report presents a comprehensive overview of the men shirts market in Poland and its state as of January 2014. It provides detailed analysis of the industry, its dynamics and structure. The purpose of the report is to describe the state of the men shirts market in Poland, to present actual and retrospective information about the volumes and dynamics of production, imports, exports and consumption, the characteristics of the market for the period 2008-2012 and to build a forecast for the market development until 2018. In the same way, the report presents an elaborate overview of the...

Research Assistance

We will be happy to help you find what you need.
Please call us or write us:

866-997-4948 (Us-Canada Toll Free)
Tel: +1-518-618-1030
Email: sales@researchmoz.us
Select License type:

Share this report

Related News

Effective Liver Fat Detection Via Magnetic Resonance
Sep 18, 2014  
The issue of excess body weight has several adverse effects. Fat accumulation affects the internal organs as well, one of them being the liver. Hepatic Steatosis is a condition that causes fibrosis, cirrhosis, and inflammation due to fat deposits in the liver. Hitherto, hepatic biopsy has been the most popular technique for diagnosing hepatic fat. It is way more precise in determining the fat...
Philips App-enabled Devices for Pain Relief
Sep 18, 2014  
PulseRelief and Blue Touch are the two latest pain relief devices developed by Philips. These devices consist of app-enabled tools which are managed by iPads or iPhones.  These days a lot of importance is being given to pain management and not just exploring drug options for pain relief. Many suffer from chronic pain that after a point of time begins to affect their lifestyles,...
AWU to Bid Renewable Energy Target Reforms
Sep 17, 2014  
The Australian Workers Union has asked for exemptions for the aluminum industry from the Renewable Energy Target. This is speculated to place increased pressure on Labor to draw up a bipartisan deal with the Coalition regarding amendments to the scheme. Scott McDine, the national secretary for AWU has stated the Renewable Energy Target, if it progresses in its current state, would...
James White Drinks Introduces New Look in its Apple Juice Range
Sep 17, 2014  
James White Drinks – premium fruit and vegetable juice maker has introduced a new and fresh look to its Classics English Apple Juice range. The brand has launched the range in time for the Christmas market season which is due in a few months.  Sourced from the English orchards featuring a richly-fine taste as perfect as a non-alcoholic alternative to wine products, this has...
Demand for Big-Screen iPhones Observed More by 4 Million than for Earlier Versions
Sep 16, 2014  
Apple Inc. has observed pre-orders more than 4 million for its new version of iPhone as compared to what was observed for previous versions of iPhones, in the first 24 hours of launch. The demand for the smartphones already seems to outstrip supply, expected to start by the end of this week.   iPhone 6 and iPhone 6 Plus, company’s recent smartphone launches with bigger...