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Bicycles - UK - March 2016

Published By :

Mintel

Published Date : Mar 2016

Category :

Sports Equipment

No. of Pages : N/A

Participation among women has grown much faster than that among men but it is still significantly lower and there is considerable potential for developing the frequency with which women ride.

Table of Content

Overview

What you need to know
Covered in this report

Executive Summary

Bicycle market slows in 2015
Figure 1: UK bicycles market, 2010-20
Weekly cycling participation has grown but signs of slowdown
Figure 2: Trends in weekly and monthly cycling participation*, 2010/11-2014/15
Bicycle supply is extremely fragmented
Figure 3: Leading bicycle suppliers to the UK market, ranked by UK bicycle sales values*, 2014
Mountain bikes boosted by renewed innovation
Participation continues to grow
Figure 4: Trends in cycling participation, 2013-15*
Road cycling accounts for nearly half of all time spent cycling
Figure 5: Mix of time spent cycling, by different types of terrain (mean scores), November 2015
Women are far less engaged than men with cycling
Figure 6: Engagement with cycling, by gender, November 2015
Mountain bikes the most popular bicycle owned by cyclists
Figure 7: Type of bicycle owned, by cycling participation, November 2015
Mountain and road bikes most likely purchases in the next year
Figure 8: Bicycles plan to buy in next 12 months, by cycling participation, November 2015
Almost half of road bike buyers intend to specify disc brakes
Figure 9: Selected features bicycle buyers would like, by type of bicycle plan to buy, November 2015
Added-value services influence people planning to buy a new bicycle
Figure 10: Most important factors when choosing a retailer for a new bicycle, November 2015
What we think

Issues and Insights

How can manufacturers and their dealers counter the threat from online competition?
The facts
The implications
Can gravel/multipurpose bikes go mainstream?
The facts
The implications

The Market – What You Need to Know

Bicycle market slows in 2015
Road bike popularity halo effect boosts mountain bike sales
Weekly cycling participation has grown but signs of slowdown
Cycling accident data underlines need for safer cycling infrastructure
Government struggles to maintain investment in cycling infrastructure

Market Size and Forecast

Market slows in 2015
Figure 11: UK bicycles market, 2010-20
Forecast
Figure 12: UK bicycles market forecast, by value, 2010-20
Figure 13: UK bicycles market forecast, by volume, 2010-20

Segment Performance

Road bike popularity halo effect boosts mountain bike sales
Over-supply hits some segments of road bike sector
Figure 14: Estimated breakdown of UK bicycles market, by segment, 2014 and 2015
E-bike demand continues to grow

Market Drivers

Cycling participation has grown in past five years but signs of slowdown
Figure 15: Trends in weekly and monthly cycling participation*, 2010/11-2014/15
Sizeable regional variations in participation
Figure 16: Proportion of residents who do any cycling at least once per month: England, by region, 2013/14
Indifferent summer weather impacted on bicycle sales in 2015
Figure 17: Trends in hours of sunshine in the UK, by month, 2014 and 2015
Cycle to Work scheme continues to stimulate bicycle sales
Figure 18: Trends in number of Cycle to Work scheme certificates issued and new users*, 2011-15
Cycling accident data underlines need for safer cycling infrastructure
Figure 19: Trends in cyclist accident casualty figures, 2010-14
Cycle commuting continues to grow
Government struggles to maintain investment in cycling infrastructure
Exchange rate movement will result in price rises

Key Players – What You Need to Know

Bicycle supply is extremely fragmented
Mountain bikes boosted by renewed innovation
Gravel bikes coming to the fore
Aero is key area of focus for road bike innovation
Halfords maintains position as largest bicycle retailer in UK
Wiggle and Chain Reaction Cycles merger creates a new online threat

Market Share

Bicycle supply is extremely fragmented
Figure 20: Leading bicycle suppliers to the UK market, ranked by UK bicycle sales values*, 2014

Launch Activity and Innovation

Mountain bikes boosted by renewed innovation
E-mountain bikes have potential to broaden appeal
Gravel bikes coming to the fore
Aero is key area of focus for road bike innovation
1x11 set to take off in road bikes sector?

Channels to Market

Halfords maintains position as largest bicycle retailer in UK
Wiggle and Chain Reaction Cycles merger creates a new online threat
Evans is leading specialist chain
Direct selling channel benefits from buyers’ desire for value
Figure 21: UK bicycle sales (units), by distribution channel, 2013-15

The Consumer – What You Need to Know

Participation continues to grow
Road cycling accounts for nearly half of all time spent cycling
Commuting growth shifts greater focus to urban/suburban riding
Leisure riding most popular but quarter of time is spent commuting
Women are far less engaged than men with cycling
Racing on TV offers a way to reach less frequent cyclists
Mountain bikes the most popular bicycle owned by cyclists
Purchase intentions highest among most frequent cyclists
Almost half of road bike buyers intend to specify disc brakes
Added-value services influence people planning to buy a new bicycle

Cycling Participation

Participation continues to grow
Figure 22: Trends in cycling participation, 2013-15*
Women’s participation shows strongest growth
Figure 23: Trends in cycling participation, by gender, 2013-15*
Opportunity to develop women’s frequency of cycling
Figure 24: Frequency of cycling participation, by gender, November 2015

Types of Cycling Done

Road cycling accounts for nearly half of all time spent cycling
Figure 25: Mix of time spent cycling, by different types of terrain (mean scores), November 2015
Commuting growth shifts greater focus to urban/suburban riding
Figure 26: Mix of time spent cycling, by different types of landscape (mean scores), November 2015
Leisure riding most popular but quarter of time is spent commuting
Figure 27: Mix of time spent cycling, by different types of cycling (mean scores), November 2015

Engagement with Cycling

Women are far less engaged than men with cycling
Cycling has a strong social element
Racing on TV offers a way to reach less frequent cyclists
Figure 28: Engagement with cycling, by gender, November 2015

Type of Bicycle Owned

Mountain bikes the most popular bicycle owned by cyclists
Figure 29: Type of bicycle owned, by cycling participation, November 2015

Bicycle Purchasing Plans

Solid levels of purchasing intent for the next 12 months
Figure 30: Bicycle purchasing plans, by type of bicycle, November 2015
Purchase intentions highest among most frequent cyclists
One bike for all?
Lapsed potential cyclists looking for comfort
Figure 31: Bicycles plan to buy in next 12 months, by cycling participation, November 2015
Nearly one in five road bike owners have plans to buy a new road bike
Figure 32: Bicycles plan to buy in next 12 months, by type of bicycle currently personally owned, November 2015

Key Features for Future Purchases

Versatility is the key feature for consumers
Figure 33: Selected features bicycle buyers would like, November 2015
Almost half of road bike buyers intend to specify disc brakes
Figure 34: Selected features bicycle buyers would like, by type of bicycle plan to buy, November 2015
Most frequent riders also keenest on specifying latest tech
Figure 35: Selected features bicycle buyers would like, by cycling participation, November 2015

Factors Influencing Retailer Choice

Added-value services influence people planning to buy a new bicycle
Personalisation and customisation are expected
Retailers need to highlight their expertise and product knowledge
Bike shops need to become bike hubs
Figure 36: Most important factors when choosing a retailer for a new bicycle, November 2015

Appendix – Definitions, Data Source and Abbreviations

Market size forecast scenarios
Figure 37: UK bicycles market, value forecast scenarios, 2015-20
Figure 38: UK bicycles market, volume forecast scenarios, 2015-20
Definitions
Data sources
Abbreviations

List of Table

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