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Beverage Packaging Trends: Spotlight on Beverage Labeling - US - February 2015

Published By :

Mintel

Published Date : Feb 2015

Category :

Beverage Packaging

No. of Pages : 109 Pages


Beverage packaging options have a greater opportunity than ever to establish a rapport with the consumer and find a place as part of their daily lives. QR codes can allow manufacturers to communicate virtually directly to the consumer, a majority of whom want more information about the beverages they are buying.
Table of Content

Scope and Themes

What you need to know
Definition
Data sources
Consumer survey data
Abbreviations and terms
Abbreviations
Terms

Executive Summary

More beverage packages made from plastic, aluminum
Figure 1: Beverage launches by package material - Jan 2010 - Dec 2014
Environmentally friendly packaging consistently a leading beverage claim
Figure 2: Top five claims on US beverage introductions, 2010-14
Sustainability's role in beverage package choice
Figure 3: Labeling on beverages – Any agree, by generations, October 2014
Preferences for recycling cross generations
Figure 4: Important features for beverages – Any important, by generations, October 2014
Health claims resonate with younger consumers
Figure 5: Labeling on beverages – Any agree, by generations, October 2014
On-pack health claims factor strongly in parental beverage choices
Figure 6: Labeling on beverages – Any agree, by presence of children in household, October 2014
Clear potential for see-through packaging
Figure 7: Important features for beverages – Any important, by generations, October 2014
Parents seeking single-serve, on-the-go options
Figure 8: Important features for beverages – Any important, by presence of children in household, October 2014
Hispanic consumers demanding healthy beverages
Figure 9: Labeling on beverages – Any agree, by race/Hispanic origin, October 2014
What we think

Issues and Insights

Bio-based packaging could be the next stage of sustainability
Issues
Insights
Opportunity in QR communications
Issue
Insight
Ever-evolving claims
Issues
Insight

Trend Application

Trend: Minimize Me
Trend: Secret, Secret
Trend: Access All Areas

Market Drivers

Key points
Recovering DPI fuels beverage sales
Figure 10: Real disposable personal income, Jan 2007-Nov 2014
Stricter rules for beverage claims and, potentially, GMOs
Obesity continues to weigh on consumers
Figure 11: American adults, by weight category, as determined by body mass index (BMI), 2008-May 2014

Category Performance – Beverage Launches

Key points
Beverage introductions dip 11% in 2014
Figure 12: Total beverage introductions, % change, by year, 2010-14
Aluminum options nearly match plastic introductions
Figure 13: Top 5 US alcoholic beverage introductions (%), by package material, 2010-14
Kosher, environmentally friendly packaging top label claims for beverage introductions
Figure 14: Top US beverage introductions (%), by claim, 2010-14

Innovations and Innovators

Packaging as art
Cause packaging expands
Sports, entertainment connect with beverage consumers

Marketing Strategies

Coke goes unique – And sustainable
Absolut aims for the art

Consumer Section – Beverage Packaging Preferences

Key points
Easy-open packages weigh prominently among almost two thirds of all consumers
Figure 15: Important features for beverages – Any important, by generations, October 2014
Personalized packaging resonates much more strongly with Millennials
Figure 16: Price-resilient features, by generations, October 2014
Higher income levels more likely to prefer glass beverage packages
Figure 17: Preferred packaging for beverages, by household income, October 2014

The Consumer – Beverage Packaging for Households with Children

Key points
Value sizes resonate with three-quarters of households with children
Figure 18: Important features for beverages – Any important, by presence of children in household, October 2014
Half of parents seek single-serve options
Figure 19: Important features for beverages – Any important, by presence of children in household, October 2014
Just less than half of consumers associate plastic with on-the-go
Figure 20: Perceptions of beverage packaging, by presence of children in household, October 2014
Figure 21: Perceptions of beverage packaging, by presence of children in household, October 2014 (continued)

Consumer Section – Packaging and the Environment

Key points
More than half of consumers seek recyclable beverage packaging
Figure 22: Important features for beverages – Any important, by generations, October 2014
Two thirds of Millennials wish more beverage packaging was biodegradable
Figure 23: Labeling on beverages – Any agree, by generations, October 2014
Plastic leads package preferences
Figure 24: Preferred packaging for beverages, by generations, October 2014

Consumer Section – Beverage Health Claims

Key points
Almost two thirds of younger consumers consider health claims
Figure 25: Labeling on beverages – Any agree, by generations, October 2014
Health claims resonate with three in five households with children
Figure 26: Labeling on beverages – Any agree, by presence of children in household, October 2014
Higher-income households more likely to pay attention to beverage health claims
Figure 27: Labeling on beverages – Any agree, by household income, October 2014

Race and Hispanic Origin

Key points
71% of Hispanics seek a see-through package
Figure 28: Important features for beverages – Any important, by race/Hispanic origin, October 2014
Figure 29: Important features for beverages – Any unimportant, by race/Hispanic origin, October 2014
Figure 30: Preferred packaging for beverages, by race/Hispanic origin, October 2014
Beverage health claims resonate with nearly two thirds of Hispanics
Figure 31: Labeling on beverages – Any agree, by race/Hispanic origin, October 2014
More than a third of Hispanics accept aseptic package options
Figure 32: Perceptions of beverage packaging, by race/Hispanic origin, October 2014
Beverage pack design falls short with Hispanics
Figure 33: Price-resilient features, by race/Hispanic origin, October 2014
Figure 34: Labeling on beverages – Any agree, by race/Hispanic origin, October 2014

Appendix – Other Useful Consumer Tables

Important beverage packaging features
Figure 35: Important features for beverages, October 2014
Figure 36: Important features for beverages – Any important, by gender, October 2014
Figure 37: Important features for beverages – Any important, by region, October 2014
Figure 38: Important features for beverages – Any important, by area, October 2014
Figure 39: Important features for beverages – Any important, by household income, October 2014
Figure 40: Important features for beverages – Any unimportant, by gender, October 2014
Figure 41: Important features for beverages – Any unimportant, by generations, October 2014
Figure 42: Important features for beverages – Any unimportant, by region, October 2014
Figure 43: Important features for beverages – Any unimportant, by area, October 2014
Figure 44: Important features for beverages – Any unimportant, by household income, October 2014
Figure 45: Important features for beverages – Any unimportant, by presence of children in household, October 2014
Preferred packaging forms
Figure 46: Preferred packaging for beverages, by gender, October 2014
Figure 47: Preferred packaging for beverages, by region, October 2014
Figure 48: Preferred packaging for beverages, by area, October 2014
Figure 49: Preferred packaging for beverages, by presence of children in household, October 2014
Demands for beverage packaging
Figure 50: Price-resilient features, by gender, October 2014
Figure 51: Price-resilient features, by region, October 2014
Figure 52: Price-resilient features, by area, October 2014
Figure 53: Price-resilient features, by household income, October 2014
Figure 54: Price-resilient features, by presence of children in household, October 2014
Figure 55: Preferred packaging for beverages, by price-resilient features, October 2014
Figure 56: Preferred packaging for beverages, by price-resilient features, October 2014 (continued)
Beverage package opinions
Figure 57: Perceptions of beverage packaging, October 2014
Figure 58: Perceptions of beverage packaging, by gender, October 2014
Figure 59: Perceptions of beverage packaging, by generations, October 2014
Figure 60: Perceptions of beverage packaging, by race/Hispanic origin, October 2014
Figure 61: Perceptions of beverage packaging, by region, October 2014
Figure 62: Perceptions of beverage packaging, by area, October 2014
Figure 63: Perceptions of beverage packaging, by household income, October 2014
Opinions on beverage labelling
Figure 64: Labeling on beverages, October 2014
Figure 65: Labeling on beverages – Any agree, by gender, October 2014
Figure 66: Labeling on beverages – Any agree, by region, October 2014
Figure 67: Labeling on beverages – Any agree, by area, October 2014
Figure 68: Labeling on beverages – Any agree, by presence of children in household, October 2014
Figure 69: Preferred packaging for beverages, by labeling on beverages – Any agree, October 2014
Figure 70: Preferred packaging for beverages, by labeling on beverages – Any agree, October 2014 (continued)

Appendix – Trade Associations

The Aluminum Association Inc.
American Beverage Association
The American Sustainable Business Council
Carton Council
Flexible Packaging Association
National Association for PET Container Resources
Institute of Food Technologists (IFT) – Food Packaging Group
Institute of Packaging Professionals (IoPP)
International Council of Beverages Associations (ICBA)
International Society of Beverage Technologists
Sustainable Packaging Coalition (SPC)
World Packaging Organisation

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