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Belgium Beer Market Insights 2012

Published By :

Canadean

Published Date : Sep 2012

Category :

Alcoholic Beverages

No. of Pages : 100 Pages


Product Synopsis
A detailed market research report on the Belgium beer industry. Researched and published by Canadean.

Introduction and Landscape

Why was the report written?

This report comprises of high level market research data on the Belgium beer industry, published by Canadean. The report covers total market (on- and off-premise) and includes valuable insight and analysis on beer market trends, brands, brewers, packaging, distribution channels, market valuation and pricing.

What is the current market landscape and what is changing?
The Belgium government looks into price increases of beer amidst workforce strikes and pub closures attributable to the extension of the smoking ban across all Horeca.

What are the key drivers behind recent market changes?
The extended smoking ban in Horeca combined with a declining number of on-premise establishments and the enduring trend of falling beer consumption has led one of Belgium's oldest industries relying ever more heavily on exporting.

What makes this report unique and essential to read?
The Belgium Beer Market Insight report is designed for clients needing a quality in-depth understanding of the dynamics and structure of the Beer market. The report provides a much more granular and detailed data set than our competitors. All data has been researched, brand upwards, by an experienced 'on-the-ground' industry analyst who conducts face-to-face interviews with key producers, leading companies in allied industries, distributors and retailers.

Key Features and Benefits
  • This report provides readers with an excellent way of gaining a thorough understanding of the dynamics and structure of the Belgium Beer industry. Data includes volumes from 2007 to 2011 plus forecasts for 2012, enabling historical and current trend analysis.
  • This report provides readers with in-depth market segmentation: mainstream, premium, super premium, discount, alcoholic strength, local segmentation, beer type.
  • This report provides data and analysis of the performance of both domestic and imported brands and reports on new product activity in 2011.
  • This report provides an analysis of industry structure, reports on company volumes and contains brewer profiles of major brewers
  • This report provides distribution channel data (on- vs. off-premise) and discusses the latest trends in the key sub-channels. Packaging data includes consumption volumes by pack material, type, size, refillable vs. non-refillable, multi-serve vs. single serve. Market valuation data and pricing data, including beer consumption by price segment/distribution channel and selected consumer beer prices are also included.

Key Market Issues
  • At the end of 2011 Belgium's economic minister has requested an investigation into announced price rises by A-BInBev and Alken Maes amongst work force strikes over labor agreements.
  • Pubs are still seeing closures, but at a lower rate than the previous years.
  • The smoking ban was extended to all cafs, sports canteens and bars in July 2011, placing more pressure on the Horeca sector.
  • SABMiller enters into a distribution agreement with the independent Van Steenberge brewery to export their produce outside of Belgium.
  • Although 2011 bucked the trend and saw a minor consumption increase, Belgium brewers are relying heavily on exports to the EU.
Key Highlights
  • The market volume increase in 2011 was atypical of recent trends and, on the face of it, there is no reason to expect this uplift to continue
  • Exports first exceeded domestic consumption in 2006. Today more than 80% of Belgian beers are exported and Belgium is Europe's largest beer exporting country
  • Exports rose almost 5% last year. Around 80% go to other EU countries, especially close neighbors of Belgium but shipments outside this grouping rose 17% last year
  • Many beers in Belgium are generally stronger than the international norm. The weaker beers tend to be at least 5% abv, with stronger beers around 8% abv
  • Just five umbrella brands absorb almost two thirds of total Belgian beer consumption and their combined contribution is tending to increase over time. The brand leader is responsible for a 40% share whilst the number five brand achieves just 3%.
Table of Content

Canadean Belgium Beer Market Insights Report 2012
Executive Summary
Section 1 Market Context 

MARKET CONTEXT
Market Environment
The Consumer Palate
All Commercial Beverages
Legislation and Taxation 

MARKET PARAMETER TABLES
Table - Population Size and Growth, 1983-2014F
Table -West Europe Population Size and Growth, 2001-2012F
Table - Economic Indicators, 2003-2013F
Table - WestEurope Commercial Beverage Consumption - Per Capita, 2001-2012F
Table - WestEurope Commercial Beverage Consumption - Per Capita, % Share, 2001-2012F
Table -West Europe Beverage Consumption Per Capita, Growth, 2002-2012F 

LEGISLATION AND TAXATION TABLES
Table 1.5.1 - Taxation Base
Table 1.5.3 - Legal Controls on Beer
Table 1.5.4 - Tax Burden on Beer @ 5% Abv, 2011
Section 2 Market Background Briefing
 
MARKET BACKGROUND BRIEFING
Table - Beer Definitions by Type - Local Segmentation
Table - Beer Definitions by Type - Standard Price Segmentation
Table - Beer Definitions by Type - Alcoholic Strength
Table - Beer Definitions by Type - Beer Type
Table - Beer Definitions by Type - Local, National and International
Section 3 Market Update 

MARKET UPDATE
Beer Key Facts
Market Size
Growth
Market Value
Segmentation 2011
Distribution 2011
Packaging 2011 

MARKET COMMENTARY
Current and Emerging Trends
Outlook
Imports and Exports
Segmentation
Top 10 Beer Brands - Volume, 2009-2011
Top 10 International Premium and Superpremium Beer Brands - Volume, 2009-2011
Licensed Brand Owners and Licensees
Brand Analysis
Private Label/Private Label Producers
New Products Activity
Chart - Leading Brewers/Importer, 2011
Market Structure
Brewers
Chart - Consumption by Pack Material/Type, 2011
Packaging Trends
Chart - Distribution by Channel, 2011
Chart - Consumption by Price Segment, 2011
Market Valuation and Pricing
Beer Market Valuation (Local Currency), 2010-2012F
Distribution Trends 

DISTRIBUTION AND PRICING TABLES
Table 2.4 - Leading Distributors/Drinks Wholesalers, 2011
Table 3.4.1 - Outlet Universe for Beer, Number/% Share, 2007-2011
Table 3.4.2 - Outlet Universe for Beer by Turnover, Value/% Share, 2007-2011
Table 3.7 - Leading Retail Groups
Table 3.8B - Leading Beer Importers, 2011
Table 3.9 - Trade Margin Build-Up Model
Table 3.10.1 - Selected Consumer Beer Prices - Off-Premise, 2010-2012
Table 3.10.2 - Selected Consumer Beer Prices - On-Premise, 2010-2012

DATA TABLES
Commercial Beverage Consumption Per Capita, Litres, 2001-2012F
Commercial Beverage Consumption Per Capita, % Share, 2001-2012F
Commercial Beverage Consumption Per Capita, Growth, 2001-2011
Commercial Beverage Consumption, Million Litres, 2001-2012F
Alcoholic Beverage Consumption - Litres of Pure Alcohol (LPA) Per Capita, 2001-2012F
Beer Production/Trade/Consumption, 2001-2012F
Beer Production/Trade/Consumption, Growth, 2001-2012F
Consumption of FABs and Cider, 1999-2012F
Beer Foreign Trade by Country (Imports), 2008-2012F
Beer Foreign Trade by Country (Exports), 2008-2012F
Beer Market Valuation (Local Currency), 2010-2012F
Beer Consumption by Local Definition, 2008-2012F
Beer Consumption by Standard Price Segmentation, 2008-2012F
Beer Consumption by Alcoholic Strength, 2008-2012F
Beer Consumption by Type, 2008-2012F
Beer Consumption by Geographic Scope, 2008-2012F
Beer All Trademarks, 2007-2011
Beer Brands by Local Definition, 2007-2011
Beer Brands by Standard Price Segment, 2007-2011
Beer Brands by Alcoholic Strength, 2007-2011
Beer Brands by Type, 2007-2011
Beer Imported Brands by Origin, 2007-2011
Beer Licensed Brands, 2007-2011
Beer Private Label Brands, 2007-2011
Beer Trademark Owners, 2007-2011
Beer Local Operators, 2007-2011
Beer Leading Brewers/Importers, 2007-2011
Beer Consumption by Pack Mix: Refillability/Type/Material/Size, 2008-2012F
Beer Distribution: On-Premise v Off-Premise, 2008-2012F
Section 4 Brewer Profiles 

BREWER PROFILES 

A-BINBEV BELGIUM NV/SA

Ownership/Shareholders
Company History
Strategic Information
Company Data
Table- Breweries, Capacity, 000s HL
Table- A-BinBev Belgium Full Brand List, ABV%, Pack Type
Table- A-BinBev Brand Volumes, 2007-2011

ALKEN-MAES
Ownership/Shareholders
Company History
Strategic Information
Other Beverage Interests
Company Data
Table- Breweries, Capacity, 000s HL
Table- Alken-Maes Full Brand List, ABV%, Pack Type
Table- Alken-Maes Brand Volumes, 2007-2011

CARLSBERG IMPORTERS S.A/N.V
Ownership/Shareholders
Company History
Strategic Information
Other Beverage Interests
Company Data
Table- Breweries, Capacity, 000s HL
Table- Carlsberg Importers Full Brand List, ABV%, Pack Type
Table- Carlsberg Importers Brand Volumes, 2007-2011

DUVEL MOORTGAT NV
Ownership/Shareholders
Company History
Strategic Information
Other Beverage Interests
Company Data
Table- Breweries, Capacity, 000s HL
Table-Duvel Moortgat Full Brand List, ABV%, Pack Type
Table- Duvel Moortgat Group Brand Volumes, 2007-2011

HAACHT NV
Ownership/Shareholders
Company History
Strategic Information
Other Beverage Interests
Company Data
Table- Breweries, Capacity, 000s HL
Table-Haacht NV Full Brand List, ABV%, Pack Type
Table- Haacht NV Brand Volumes, 2007-2011 

MARTENS BREWERY
Ownership/Shareholders
Company History
Strategic Information
Company Data
Table- Breweries, Capacity, 000s HL
Table-Martens Brewery Full Brand List, ABV%, Pack Type
Table- Martens Brewery Brand Volumes, 2007-2011 

PALM BREWERIES
Ownership/Shareholders
Company History
Strategic Information
Company Data
Table- Breweries, Capacity, 000s HL
Table-Palm Breweries Full Brand List, ABV%, Pack Type
Table- Palm Brand Volumes, 2007-2011 

SMALLER BREWERS
Abbaye De Scourmont
Abdij d'Orval
Bavik Breweries
Brasserie de L' Abbaye N.D de Saint-Remy
Brasserie Du Bocq
Brewery Bockor
Brewery St-Feuillin
Honsebrouck
John Martin sa-nv
Lindemans
N.v. Roman s.a.
Westmalle
Methodology
Beer Attributes Definitions
Product Definitions
Packaging Definitions
Glossary
Map

List of Table


Table - Population Size and Growth, 1983-2014F
Table -West Europe Population Size and Growth, 2001-2012F
Table - Economic Indicators, 2003-2013F
Table - WestEurope Commercial Beverage Consumption - Per Capita, 2001-2012F
Table - WestEurope Commercial Beverage Consumption - Per Capita, % Share, 2001-2012F
Table -West Europe Beverage Consumption Per Capita, Growth, 2002-2012F
Table 1.5.1 - Taxation Base
Table 1.5.3 - Legal Controls on Beer
Table 1.5.4 - Tax Burden on Beer @ 5% Abv, 2011
Table - Beer Definitions by Type - Local Segmentation
Table - Beer Definitions by Type - Standard Price Segmentation
Table - Beer Definitions by Type - Alcoholic Strength
Table - Beer Definitions by Type - Beer Type
Table - Beer Definitions by Type - Local, National and International
Table 2.4 - Leading Distributors/Drinks Wholesalers, 2011
Table 3.4.1 - Outlet Universe for Beer, Number/% Share, 2007-2011
Table 3.4.2 - Outlet Universe for Beer by Turnover, Value/% Share, 2007-2011
Table 3.7 - Leading Retail Groups
Table 3.8B - Leading Beer Importers, 2011
Table 3.9 - Trade Margin Build-Up Model
Table 3.10.1 - Selected Consumer Beer Prices - Off-Premise, 2010-2012
Table 3.10.2 - Selected Consumer Beer Prices - On-Premise, 2010-2012
Commercial Beverage Consumption Per Capita, Litres, 2001-2012F
Commercial Beverage Consumption Per Capita, % Share, 2001-2012F
Commercial Beverage Consumption Per Capita, Growth, 2001-2011
Commercial Beverage Consumption, Million Litres, 2001-2012F
Alcoholic Beverage Consumption - Litres of Pure Alcohol (LPA) Per Capita, 2001-2012F
Beer Production/Trade/Consumption, 2001-2012F
Beer Production/Trade/Consumption, Growth, 2001-2012F
Consumption of FABs and Cider, 1999-2012F
Beer Foreign Trade by Country (Imports), 2008-2012F
Beer Foreign Trade by Country (Exports), 2008-2012F
Beer Market Valuation (Local Currency), 2010-2012F
Beer Consumption by Local Definition, 2008-2012F
Beer Consumption by Standard Price Segmentation, 2008-2012F
Beer Consumption by Alcoholic Strength, 2008-2012F
Beer Consumption by Type, 2008-2012F
Beer Consumption by Geographic Scope, 2008-2012F
Beer All Trademarks, 2007-2011
Beer Brands by Local Definition, 2007-2011
Beer Brands by Standard Price Segment, 2007-2011
Beer Brands by Alcoholic Strength, 2007-2011
Beer Brands by Type, 2007-2011
Beer Imported Brands by Origin, 2007-2011
Beer Licensed Brands, 2007-2011
Beer Private Label Brands, 2007-2011
Beer Trademark Owners, 2007-2011
Beer Local Operators, 2007-2011
Beer Leading Brewers/Importers, 2007-2011
Beer Consumption by Pack Mix: Refillability/Type/Material/Size, 2008-2012F
Beer Distribution: On-Premise v Off-Premise, 2008-2012F

List of Chart


Chart - Leading Brewers/Importer, 2011
Chart - Consumption by Pack Material/Type, 2011
Chart - Distribution by Channel, 2011
Chart - Consumption by Price Segment, 2011

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