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Beer Market Insights Hungary

Published By :

Canadean

Published Date : Jun 2014

Category :

Beer

No. of Pages : 93 Pages

Summary
The Beer Market Insight Hungary report contains detailed brand, distribution and packaging data and analysis across the Hungary beer market for 2013. Brand and packaging volume data is available whilst value data is also available for distribution data. Text analysis reveals the drivers behind the data.

Key Findings
The beer mix segment performed extremely well.
Overall category volumes decline, hit by an increase in tax.
On-premise sales continued to tumble.

Synopsis
Beer Market Insight reports provide detailed data and textual analysis of the beer category and the report contains four sections plus an Executive Summary, a concise summary of the report including key findings and drivers.

Section 1: Market Context

A summary of the external conditions and factors which impact on the beer market

Market Context

Market Environment

The Consumer Palate

All Commercial Beverages

Legislation and Taxation

Market Parameters Tables

Legislation and Taxation Tables

Section 2: Market Background Briefing

A brief history of brewing in the country proving context to current market structure

Section 3: Market Update

Each section contains text explaining the main drivers behind the 2013 data

Current and Emerging Trends

Outlook

Imports and Exports

Segmentation

Brand Analysis

Private Label/Private Label Producers

New Products and Photo Shots

Market Structure

Brewers

Packaging Trends

Channel Analysis

Market Valuation & Pricing

Distribution Trends

Beer Pricing Tables

Beer Data Tables*

Section 4: Brewer Profiles

A brief history of each major player in the country along with discussion of facilities, key events and developments in 2013

*Data is segmented by the following attributes in Beer Market Insight reports;

Brand;

Alcoholic Strength

Beer Type

Brand

Brand Owner

Brewed In

Calorie Rating

Country of Origin

Geographic Scope

Geography

Local Operator

Local Segment

Modus Operandi

Price Segment

PL indicator

Trademark Brand

Distribution;

Off-premise

Off-premise sub channel

On-premise

On-premise sub channel

Price Segmentation

Packaging;

Pack Material

Pack Type

Pack Size
Refillable Indicator

ReasonsToBuy
The Market Insight Hungary report contains detailed data segmented by many attributes which gives you a cohesive picture of the market and this data is combined with insight into the drivers of trends allowing you to identify opportunities and threats within the Hungary market. The extensive data shows you the performance of brands and brewers allowing you to compare and track performances. This report will illustrate where there is still growth potential in the Hungarian market and highlight trends which can be capitalized on to maximize returns.
Table of Contents
Data Revisions Summary
Executive Summary
Executive Summary
Section 1 Market Context
Market Context
Market Environment
The Consumer Palate
All Commercial Beverages
Legislation and Taxation
Market Parameters Tables
Legislation and Taxation Tables
Section 2 Market Background Briefing
Market Background Briefing
Section 3 Market Update
Market Commentary
Current and Emerging Trends
Outlook
Imports and Exports
Segmentation
Brand Analysis
Private Label/Private Label Producers
New Products and Photo Shots
Market Structure
Brewers
Packaging Trends
Channel Analysis
Market Valuation & Pricing
Distribution Trends
Beer Pricing Tables
Beer Data Tables
Section 4 Brewer Profiles
Brewer Profiles
Heineken Hungary
Borsodi (Molson Coors)
Dreher Srgyarak (SABMiller)
Pecs Sorfozde Rt
Smaller Brewers
Methodology & Product Definitions
Map

List of Tables
Table 1: Hungary Population Size and Growth, 1991-2016F
Table 2: East Europe Population Size and Growth, 2003-2014F
Table 3: Hungary Economic Indicators, 2005-2015F
Table 4: East Europe Commercial Beverage Consumption - Per Capita, 2003-2014F
Table 5: East Europe Commercial Beverage Consumption - Per Capita % Share, 2003-2014F
Table 6: East Europe Commercial Beverage Consumption - Per Capita Growth, 2004-2014F
Table 7: Taxation Base
Table 8: Historical Excise Rates of Beer
Table 9: Legal Controls on Beer
Table 10: Tax Burden on Beer @ 5% Abv, 2013
Table 11: Leading Retail Groups for Beer 2009-2013 (number of outlets)
Table 12: Beer Key Facts
Table 13: Top 10 Beer Brands - Volume, 2011-2013
Table 14: Top 10 International Premium and Superpremium Beer Brands - Volume, 2011-2013
Table 15: Licensed Brand Owners and Licensees
Table 16: Beer Market Valuation (Local Currency), 2012-2014F
Table 17: Trade Margin Build-Up Model
Table 18: Selected Consumer Beer Prices: On-Premise, 2012-2014
Table 19: Selected Consumer Beer Prices: Off-Premise, 2012-2014
Table 20: Commercial Beverage Consumption - Liters Per Capita, 2003-2014F
Table 21: Commercial Beverage Consumption - Per Capita % Share, 2003-2014F
Table 22: Commercial Beverage Consumption - Per Capita Growth, 2004-2014F
Table 23: Commercial Beverage Consumption - Million Liters, 2003-2014F
Table 24: Average Beverage Consumption - Liters of Pure Alcohol (LPA) Per Capita, 2003-2014F
Table 25: Beer Production/Trade/Consumption 000 HL, 2003-2014F
Table 26: Beer Production/Trade/Consumption - Growth, 2003-2014F
Table 27: Consumption of FABs and Cider (000 HL), 2003-2014F
Table 28: Beer Foreign Trade By Country (Imports), 2010-2014F
Table 29: Beer Foreign Trade By Country (Exports), 2010-2014F
Table 30: Beer Market Valuation (Local Currency), 2012-2014F
Table 31: Beer Consumption by Local Definition, 2010-2014F
Table 32: Beer Consumption by Standard Price Segmentation, 2010-2014F
Table 33: Beer Consumption by Alcoholic Strength, 2010-2014F
Table 34: Beer Consumption by Type, 2010-2014F
Table 35: Beer Consumption by Geographic Scope, 2010-2014F
Table 36: Beer All Trademarks, 2009-2013
Table 37: Beer Brands by Local Definition, 2009-2013
Table 38: Beer Brands by Standard Price Segment, 2009-2013
Table 39: Beer Brands by Alcoholic Strength, 2009-2013
Table 40: Beer Brands by Type, 2009-2013
Table 41: Imported Brands by Origin, 2009-2013
Table 42: Beer Licensed Brands, 2009-2013
Table 43: Beer Private Label Brands, 2009-2013
Table 44: Beer Trademark Owners, 2009-2013
Table 45: Beer Local Operators, 2009-2013
Table 46: Beer leading Brewers/Importers, 2009-2013
Table 47: Beer Consumption by Pack Mix: Refillability/Pack/Size, 2010-2014F
Table 48: Beer Distribution: On vs Off Premise, 2010-2014F
Table 49: Breweries Capacity (000s HL)
Table 50: Heineken Hungary Full Brand List
Table 51: Heineken Hungary Brand Volumes 2009-2013
Table 52: Breweries Capacity (000s HL)
Table 53: Borsodi Full Brand List
Table 54: Borsodi Brand Volumes 2009-2013
Table 55: Capacity (000s HL)
Table 56: Dreher Full Brand List
Table 57: Dreher (Hungary) Brand Volumes 2009-2013
Table 58: Breweries Capacity (000s HL)
Table 59: Pecs Sorfozde Full Brand List
Table 60: Pecs Brand Volumes 2009-2013
Table 61: Carlsberg Hungary
Table 62: Liquid Gold (importer)

List of Figures
Figure 1: Beer Leading Brewers/Importers, 2013
Figure 2: Beer Consumption by Pack Material/Type, 2013
Figure 3: Beer Distribution by Channel, 2013
Figure 4: Beer Consumption by Price Segment, 2013

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