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Beer Market Insights Austria

Published By :

Canadean

Published Date : Aug 2014

Category :

Beverages

No. of Pages : 121 Pages


The Beer Market Insight Austria report contains detailed brand, distribution and packaging data and analysis across the Austria beer market for 2013. Brand and packaging volume data is available whilst value data is also available for distribution data. Text analysis reveals the drivers behind the data.

Synopsis

  • Beer Market Insight reports provide detailed data and textual analysis of the beer category and the report contains four sections plus an Executive Summary, a concise summary of the report including key findings and drivers.

Section 1: Market Context 

A summary of the external conditions and factors which impact on the beer market

  • Market Context
  • Market Environment
  • The Consumer Palate
  • All Commercial Beverages
  • Legislation and Taxation
  • Market Parameters Tables
  • Legislation and Taxation Tables 

Section 2: Market Background Briefing 

A brief history of brewing in the country proving context to current market structure

Section 3: Market Update

Each section contains text explaining the main drivers behind the 2013 data

  • Current and Emerging Trends
  • Outlook
  • Imports and Exports
  • Segmentation
  • Brand Analysis
  • Private Label/Private Label Producers
  • New Products and Photo Shots
  • Market Structure
  • Brewers
  • Packaging Trends
  • Channel Analysis
  • Market Valuation & Pricing
  • Distribution Trends
  • Beer Pricing Tables
  • Beer Data Tables*

Section 4: Brewer Profiles

  • A brief history of each major player in the country along with discussion of facilities, key events and developments in 2013
  • Data is segmented by the following attributes in Beer Market Insight reports;
  • Brand;
  • Alcoholic Strength
  • Beer Type
  • Brand
  • Brand Owner
  • Brewed In
  • Calorie Rating
  • Country of Origin
  • Geographic Scope
  • Geography
  • Local Operator
  • Local Segment
  • Modus Operandi
  • Price Segment
  • PL indicator
  • Trademark Brand
  • Distribution;
  • Off-premise 
  • Off-premise sub channel
  • On-premise 
  • On-premise sub channel
  • Price Segmentation
  • Packaging;
  • Pack Material
  • Pack Type
  • Pack Size
  • Refillable Indicator

Reasons To Buy

  • The Market Insight Austria report contains detailed data segmented by many attributes which gives you a cohesive picture of the market and this data is combined with insight into the drivers of trends allowing you to identify opportunities and threats within the Austria market. The extensive data shows you the performance of brands and brewers allowing you to compare and track performances. The Austrian market has been stagnant whilst neighboring countries have faced decline. This report explains why that is and discusses the fairly unique buying habits of Austrian consumers.

Key Findings

  • Two halves of the year have two very different performances for the beer category.
  • Alcohol free beer a major driver in 2013.
  • As in other markets craft beer is growing.
Table of Content

Data Revisions
Executive Summary

Executive Summary

Section 1 Market Context
Market Context
Market Environment
The Consumer Palate
All Commercial Beverages
Legislation and Taxation
Market Parameters Tables
Legislation and Taxation Tables

Section 2 Market Background Briefing
Market Background Briefing

Section 3 Market Update
Market Commentary
Current and Emerging Trends
Outlook
Imports and Exports
Segmentation
Brand Analysis
Private Label/Private Label Producers
New Products and Photo Shots
Market Structure
Brewers
Packaging Trends
Channel Analysis
Market Valuation & Pricing
Distribution Trends
Beer Pricing Tables
Beer Data Tables

Section 4 Brewer Profiles
Brewer Profiles
Brau Union
Eggenberg
Fohrenburg Brauerei
Fritz Egger
Brauerei Hirt
Krtner Brauerei
Mohrenbrauerei
Obermutaler Brauerei Genossenschaft
Ottakringer
Stieglbrauerei
Zwettl
Smaller Brewers/Importers
Methodology & Product Definitions
Map

List of Table


Table 1: Data Revisions Summary 
Table 2: Austria Population Size and Growth, 1991-2016F 
Table 3: West Europe Population Size and Growth, 2003-2014F 
Table 4: Austria Economic Indicators, 2005-2015F 
Table 5: West Europe Commercial Beverage Consumption - Per Capita, 2003-2014F 
Table 6: West Europe Commercial Beverage Consumption - Per Capita % Share, 2003-2014F 
Table 7: West Europe Commercial Beverage Consumption - Per Capita Growth, 2004-2014F 
Table 8: Taxation Base 
Table 9: Historical Excise Rates of Beer 
Table 10: Legal Controls on Beer 
Table 11: Tax Burden on Beer @ 5% Abv, 2013 
Table 12: Leading Retail Groups for Beer 2009-2013 (number of outlets) 
Table 13: Beer Key Facts 
Table 14: Top 10 Beer Brands - Volume, 2011-2013 
Table 15: Top 10 International Premium and Superpremium Beer Brands - Volume, 2011-2013 
Table 16: Licensed Brand Owners and Licensees 
Table 17: Beer Market Valuation (Local Currency), 2012-2014F 
Table 18: Trade Margin Build-Up Model 
Table 19: Selected Consumer Beer Prices: On-Premise, 2012-2014 
Table 20: Selected Consumer Beer Prices: Off-Premise, 2012-2014 
Table 21: Commercial Beverage Consumption - Liters Per Capita, 2003-2014F 
Table 22: Commercial Beverage Consumption - Per Capita % Share, 2003-2014F 
Table 23: Commercial Beverage Consumption - Per Capita Growth, 2004-2014F 
Table 24: Commercial Beverage Consumption - Million Liters, 2003-2014F 
Table 25: Average Beverage Consumption - Liters of Pure Alcohol (LPA) Per Capita, 2003-2014F 
Table 26: Beer Production/Trade/Consumption 000 HL, 2003-2014F 
Table 27: Beer Production/Trade/Consumption - Growth, 2003-2014F 
Table 28: Consumption of FABs and Cider (000 HL), 2003-2014F 
Table 29: Beer Foreign Trade By Country (Imports), 2010-2014F 
Table 30: Beer Foreign Trade By Country (Exports), 2010-2014F 
Table 31: Beer Market Valuation (Local Currency), 2012-2014F 
Table 32: Beer Consumption by Local Definition, 2010-2014F 
Table 33: Beer Consumption by Standard Price Segmentation, 2010-2014F 
Table 34: Beer Consumption by Alcoholic Strength, 2010-2014F 
Table 35: Beer Consumption by Type, 2010-2014F 
Table 36: Beer Consumption by Geographic Scope, 2010-2014F 
Table 37: Beer All Trademarks, 2009-2013
Table 38: Beer Brands by Local Definition, 2009-2013 
Table 39: Beer Brands by Standard Price Segment, 2009-2013 
Table 40: Beer Brands by Alcoholic Strength, 2009-2013 
Table 41: Beer Brands by Type, 2009-2013
Table 42: Imported Brands by Origin, 2009-2013
Table 43: Beer Licensed Brands, 2009-2013 
Table 44: Beer Private Label Brands, 2009-2013 
Table 45: Beer Trademark Owners, 2009-2013 
Table 46: Beer Local Operators, 2009-2013 
Table 47: Beer leading Brewers/Importers, 2009-2013 
Table 48: Beer Consumption by Pack Mix: Refillability/Pack/Size, 2010-2014F 
Table 49: Beer Distribution: On vs Off Premise, 2010-2014F 
Table 50: Breweries Capacity (000s HL) 
Table 51: Brau Union Full Brand List 
Table 52: Brau Union AG Brand Volumes 2009-2013 
Table 53: Breweries Capacity (000s HL) 
Table 54: Brauerei Schloss Eggenberg Full Brand List 
Table 55: Eggenberg Brand Volumes 2009-2013 
Table 56: Breweries Capacity (000s HL) 
Table 57: Brauerei Fohrenburg Full Brand List 
Table 58: Fohrenburg Brauerei Brand Volumes 2009-2013 
Table 59: Breweries Capacity (000s HL) 
Table 60: Privatbrauerei Fritz Egger Full Brand List 
Table 61: Fritz Egger Brand Volumes 2009-2013 
Table 62: Breweries Capacity (000s HL) 
Table 63: Brauerei Hirt Full Brand List 
Table 64: Brauerei Hirt Brand Volumes 2009-2013 
Table 65: Breweries Capacity (000s HL) 
Table 66: Vereinegte Kartner Brauereien Full Brand List 
Table 67: Kaertner Brand Volumes 2009-2013 
Table 68: Breweries Capacity (000s HL) 
Table 69: Mohrenbrauerei August Huber Full Brand List 
Table 70: Mohrenbrauerei Brand Volumes 2009-2013 
Table 71: Breweries CAPACITY (000s HL) 
Table 72: Obermutaler Brauerei Genossenschaft Full Brand List 
Table 73: Obermurtaler Brauerei Genossenschaft Brand Volumes 2009-2013 
Table 74: Breweries Capacity (000s HL) 
Table 75: Ottakringer Brauerei Full Brand List 
Table 76: Ottakringer Brand Volumes 2009-2013 
Table 77: Kolarik & Leeb Brand Volumes 2009-2013 
Table 78: Breweries Capacity (000s HL) 
Table 79: Stieglbrauerei Zu Salzburg Full Brand List 
Table 80: Stieglbraerei Brand Volumes 2009-2013 
Table 81: Breweries Capacity (000s HL) 
Table 82: Brauerei Zwettl Full Brand List 
Table 83: Zwettl Brand Volumes 2009-2013 
Table 84: Brauerei Joseph Baumgartner AG 

List of Chart


Figure 1: Beer Leading Brewers/Importers, 2013 
Figure 2: Beer Consumption by Pack Material/Type, 2013
Figure 3: Beer Distribution by Channel, 2013 
Figure 4: Beer Consumption by Price Segment, 2013

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