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Beer - Brazil - July 2014

Published By :

Mintel

Published Date : Jul 2014

Category :

Beer

No. of Pages : 109 Pages

Beer is the favorite alcoholic beverage in Brazil. The country is by far the largest beer market in Latin America and the third largest market in volume in the world. Brazilians drank the equivalent of 66 liters per capita last year.
Table of Content

Introduction

Definition
Abbreviations

Executive Summary

The market
Figure 1: Forecast of Brazil value sales of beer, 2009-19
Figure 2: Forecast of Brazil volume sales of beer, 2009-19
Market drivers
Companies, Brands, and Innovation
Figure 3: Market share retail, value, 2011-13
The consumer
What we think

Issues and Insights

Acquiring a more refined taste
The facts
The implications
Figure 4: Award-winning beer: Backer Trigo (Backer) and Ithaca (Colorado), 2013
The ever-growing premium market
The facts
The implications

Trend Application

Trend: Sense of the Intense
Trend: Extend My Brand
Trend: Brand Intervention

Market Drivers

Key points
Stricter advertising regulations regarding beer
Beer consumption in soccer stadiums
Increased tax on alcoholic beverages

Who’s Innovating?

Key points
Mixing two Brazilian passions: soccer and beer
Figure 5: Selection of a new range of Brahma supporting soccer teams, 2013
World Cup commemorative beers
Figure 6: Brazuka by Três Lobos
Figure 7: Brahma Seleção Especial by Ambev
Creative packaging for beer
Figure 8: Skol Design bottle by Ambev
From açaí to bacuri
Figure 9: New product launches by launch type in the Brazil beer market, 2010-14
Figure 10: Colorado’s Titãs and Demoiselle
Figure 11: Amazon Beer’s Stout Açaí and Red Ale Priprioca 
Figure 12: 3 Lobos’ Bravo and Seasons Craft Brewery’s Cirilo Coffee Stout

Market Size, Forecast, and Segment Performance

Key points
Figure 13: Forecast of Brazil value sales of beer, 2009-19
Figure 14: Forecast of Brazil volume sales of beer, 2009-19
Figure 15: Retail and on-trade sales, volume, 2008-13
Figure 16: Retail market unit prices in GBP, per country, 2012
Sales by segment
Figure 17: Retail market segmentation by volume, 2010-13
Regular beer
Figure 18: Selection of regular beers
Low- or no-alcohol beer
Figure 19: A selection of low or no alcohol beers
Premium beer
Figure 20: A selection of premium beers
The future of the market
Forecast methodology

Market Share

Key points
Figure 21: Market share retail, value, 2011-13
Figure 22: Market share retail, volume, 2011-13
Figure 23: Share of new product releases June 2013 – June 2014

Companies and Brands

Ambev
Grupo Petrópolis
Brasil Kirin
Heineken Brasil

The Consumer – Frequency of Drinking Beer

Key points
Figure 24: Changes in spending habits – alcoholic drinks in 2013, January 2014
Figure 25: Frequency of drinking beer either at home or out of home, April 2014
Figure 26: Consumption of beer, by selected cities, April 2014

The Consumer – Occasions and Places for Drinking Beer

Key points
Figure 27: Occasions and places for drinking beer, April 2014
Brazilians like to socialize and drink beer out of home
Botecos are part of the Brazilian culture
Theme up to stand out
Brand-operated bars are a good way to gain exposure
Drinking at home
Figure 28: Occasions and places for drinking beer, by gender and age, April 2014

The Consumer – Attitudes and Behavior Towards Beer

Key points
Figure 29: Attitudes and behavior towards beer, April 2014
Figure 30: Desperados and Kaiser Radler labels

The Consumer – Beer Attributes

Key points
Figure 31: Beer attributes, April 2014
Figure 32: Skol Beats and Skol Beats Extreme labels
Figure 33: Range of Brazilian flavored-beer

Appendix – Market Size and Forecast

Figure 34: Additional best and worst case, by value, june 2014
Figure 35: Additional best and worst case, by volume, june 2014
Figure 36: Total Value sales for beer, 2009-19
Figure 37: Total volume of beer, 2009-19

Appendix – the Consumer – Frequency of Drinking Beer

Figure 38: Frequency of drinking beer either at home or out of home, April 2014
Figure 39: Frequency of drinking beer either at home or out of home, April 2014
Figure 40: Most popular frequency of drinking beer either at home or out of home – Any beer, by demographics, April 2014
Figure 41: Next most popular frequency of drinking beer either at home or out of home – Any beer, by demographics, April 2014
Figure 42: Most popular frequency of drinking beer either at home or out of home – Draft beer, by demographics, April 2014
Figure 43: Next most popular frequency of drinking beer either at home or out of home – Draft beer, by demographics, April 2014
Figure 44: Most popular frequency of drinking beer either at home or out of home – Regular beer, by demographics, April 2014
Figure 45: Next most popular frequency of drinking beer either at home or out of home – Regular beer, by demographics, April 2014
Figure 46: Most popular frequency of drinking beer either at home or out of home – Premium local beer, by demographics, April 2014
Figure 47: Next most popular frequency of drinking beer either at home or out of home – Premium local beer, by demographics, April 2014
Figure 48: Most popular frequency of drinking beer either at home or out of home – International brands of beer, by demographics, April 2014
Figure 49: Next most popular frequency of drinking beer either at home or out of home – International brands of beer, by demographics, April 2014
Figure 50: Most popular frequency of drinking beer either at home or out of home – Craft beer, by demographics, April 2014
Figure 51: Next most popular frequency of drinking beer either at home or out of home – Craft beer, by demographics, April 2014
Figure 52: Beer attributes, by frequency of drinking beer either at home or out of home – Any beer, April 2014
Figure 53: Beer attributes, by frequency of drinking beer either at home or out of home – Draft beer, April 2014
Figure 54: Beer attributes, by frequency of drinking beer either at home or out of home – Regular beer, April 2014
Figure 55: Beer attributes, by frequency of drinking beer either at home or out of home – Premium local beer, April 2014
Figure 56: Beer attributes, by frequency of drinking beer either at home or out of home – International brands of beer, April 2014
Figure 57: Beer attributes, by frequency of drinking beer either at home or out of home – Craft beer, April 2014

Appendix – the Consumer – Occasions and Places for Drinking Beer

Figure 58: Occasions for drinking beer, April 2014
Figure 59: Most popular occasions for drinking beer, by demographics, April 2014
Figure 60: Next most popular occasions for drinking beer, by demographics, April 2014

Appendix – the Consumer – Attitudes and Behavior Towards Beer

Figure 61: Attitudes and behavior to beer, April 2014
Figure 62: Most popular attitudes and behavior to beer, by demographics, April 2014
Figure 63: Next most popular attitudes and behavior to beer, by demographics, April 2014
Figure 64: Attitudes and behavior to beer, by frequency of drinking beer either at home or out of home – Any beer, April 2014
Figure 65: Attitudes and behavior to beer, by frequency of drinking beer either at home or out of home – Draft beer, April 2014
Figure 66: Attitudes and behavior to beer, by frequency of drinking beer either at home or out of home – Regular beer, April 2014
Figure 67: Attitudes and behavior to beer, by frequency of drinking beer either at home or out of home – Premium local beer, April 2014
Figure 68: Attitudes and behavior to beer, by frequency of drinking beer either at home or out of home – International brands of beer, April 2014
Figure 69: Attitudes and behavior to beer, by frequency of drinking beer either at home or out of home – Craft beer, April 2014

Appendix – the Consumer – Beer Attributes

Figure 70: Beer attributes, April 2014
Figure 71: Most popular beer attributes, by demographics, April 2014
Figure 72: Next most popular beer attributes, by demographics, April 2014
Figure 73: Other beer attributes, by demographics, April 2014

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