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Baby Food in Turkey 2016

Published By :

Canadean

Published Date : Jun 2016

Category :

Baby Food

No. of Pages : 120 Pages

The Turkish market has performed strongly over the past six years, stimulated by higher numbers of births over the past two or three years, a generally buoyant economy, and strong marketing by manufacturers. In value terms, the market was up 132% on 2009. Despite falls in real prices over the historic period for all products, the price of most items, particularly milks, remains high by international standards. During 2009–2015, retail sales rose by 132% at current prices, but by only 46% at constant 2009 prices. Turkey's economy is forecast to perform relatively well over the period up to 2021, with real growth averaging 4% per annum.

Key Findings

  • The baby food market in Turkey has performed strongly over the past six years, stimulated by higher numbers of births over the past two or three years. In 2015, sales stood at 70.2% higher than in 2009.
  • Baby milks continue to account for the bulk of sales, equivalent to 85.9% of volume and 94.1% of value in 2015. Cereals & dry meals accounted for 4.9% of volume sales in 2015.
  • Until recently, three manufacturers dominated the market: Danone, Nestlé, and Ülker Hero. Although Danone remained market leader in 2015, with almost two-thirds of the market. In 2015, Danone was followed by Hero and Hipp, with Nestlé believed to have achieved fourth place overall.
  • Baby food was traditionally distributed via pharmacies, with baby food sales through grocery outlets limited to cereals and meals. Now, however, baby milks are also widely available in supermarkets and hypermarkets. These outlets are now estimated to hold approximately two-thirds of all baby food sales, with pharmacies accounting for a third of volume sales.

Synopsis

“Baby Food in Turkey” is an analytical report by Canadean which provides extensive and highly detailed current and future market trends in the Turkey market.

What else does this report offer?

  • Consumption data based upon a unique combination of industry research, fieldwork, market sizing work and our in-house expertise to offer extensive data about the trends and dynamics affecting the industry.
  • Detailed profile of the companies operating and new companies considering entry in the industry along with their key focus product sectors.
  • Market profile of the various product sectors with the key features & developments, segmentation, per capita trends and the various manufacturers & brands.
  • Overview of baby food retailing with a mention of the major retailers in the country along with the distribution channel.
  • Future projections considering various trends which are likely to affect the industry.

Reasons To Buy

  • Evaluate important changes in consumer behaviour and identify profitable markets and areas for product innovation.
  • Analyse current and forecast behaviour trends in each category to identify the best opportunities to exploit.
  • Detailed understanding of consumption by individual product categories in order to align your sales and marketing efforts with the latest trends in the market. 
  • Investigates which categories are performing the best and how this is changing market dynamics.

Table of Contents

Introduction

Executive summary

Definitions

Background to the Market

  • Births and Population Trends
  • Births by Region
  • The Consumer
  • Socio-Demographic Trends
  • Working Women
  • Breastfeeding Trends
  • Breastfeeding Legislation
  • Market Overview

Key features & developments

  • Market value and volume
  • Manufacturers shares
  • The future

Sector Analysis

  • Baby milks
  • Baby cereals
  • Baby Wet Meals
  • Baby Drinks & Finger Foods

Production and trade

  • Production
  • Imports
  • Exports

Company profiles

  • Introduction
  • Danone
  • Hero Gida Sanayi ve Ticaret AS
  • Hipp D?? Ticaret Ltd
  • Nestlé
  • Abbott Laboratories AS
  • Other Manufacturers
  • Distribution

Retail structure

  • Baby food Retailing

Economic background

  • Economic Indicators
  • Key macro-economic forecasts

Prospects and forecasts

  • Birth and population projections
  • Forecast overview
  • Future trends

Appendix

  • Additional data tables
  • Summary methodology
  • About Canadean

List of Table

List of Tables
Table 1: Birth & Population Trends, 2005-2015
Table 2: Births by Region, 2009 & 2015
Table 3: Poverty Levels, 2002–2014
Table 4: Household Income Distribution, 2013 & 2014
Table 5: Trends in Marriages & Divorces, 2009–2015
Table 6: Births by Age of Mother, 2009 & 2015
Table 7: Number of Women of Childbearing Age by Age Group, 2009 & 2015
Table 8: Number of Working Women in Turkey, 2009–2016
Table 9: Female Labour Force Participation by Employment Status, 2009–2016
Table 10: Female Labour Force Participation by Age Group, 2003-2014
Table 11: Exclusive Breastfeeding Rates by Age Group, 1998–2013
Table 12: Median Breastfeeding Duration, 2013
Table 13: Breastfeeding Habits by Age of Baby, 2013
Table 14: Babies Receiving Infant Formula, by Age of Baby, 2003, 2008 & 2013
Table 15: Food Consumed by Breastfed Babies, by Age of Baby & Type of Food, 2013
Table 16: Market Size, 2015, & Growth Rates, 2009–2015
Table 17: Baby Food: Manufacturer Shares, Value & Volume, %, 2009–2015
Table 18: Baby Food: Manufacturer Shares by Sector, %, 2015
Table 19: Projected Market Size, 2021, & Growth Rates, 2015–2021
Table 20: Penetration of Infant Formula by Age of Baby, 2008 & 2013
Table 21: Baby Milks: Segmentation by Type, Volume%, 2009–2015
Table 22: Baby Milks: Brand Price Positioning Analysis, 2016
Table 23: Baby Milks: Facings by Pack Type, 2016
Table 24: Baby Milks: Facings by Pack Size, 2016
Table 25: Baby Milks: Manufacturer Shares, Value & Volume, %, 2009–2015
Table 26: Baby Cereals: Facings by Pack Type, 2016
Table 27: Baby Cereals & Dry Meals: Manufacturer Shares, Value & Volume, %, 2009–2015
Table 28: Baby Meals: Facings by Pack Size, 2016
Table 29: Baby Meals : Manufacturer Shares, Value & Volume, %, 2009–2015
Table 30: Finger Foods: Facings by Pack Size, 2016
Table 31: Baby Drinks & Finger Foods: Manufacturer Shares, Value & Volume, %, 2009–2015
Table 32: Finger Foods: Facings by Manufacturer, 2016
Table 33: Baby Drinks: Facings by Manufacturer, 2016
Table 34: Domestic/Imported Baby Food, by Sector, %,
Table 35: Packaged Food Sales by Channel, TL Million, 2009–2015
Table 36: Baby Food: Sales by Outlet Type, % Volume, 2009–2015
Table 37: Economic Indicators, 2009–2016
Table 38: Key Macro-Economic Forecasts, 2015–2021
Table 39: Birth & Population Projections, 2009-2021
Table 40: Baby Population, Number of Babies (‘000), 2005-2021
Table 41: Baby Food: Market Value, Current Prices, 2009-2015
Table 42: Baby Food: Market Value, Constant Prices, 2009-2015
Table 43: Baby Food: Market Value, US$, 2009–2015
Table 44: Baby Food: Market Volume, Tons, 2009–2015
Table 45: Baby Food: Per Capita Expenditure, Current Prices, 2009-2015
Table 46: Baby Food: Per Capita Expenditure, Constant Prices, 2009-2015
Table 47: Baby Food: Per Capita Expenditure, US$ 000, 2009–2015
Table 48: Baby Food: Per Capita Consumption, Grams, 2009–2015
Table 49: Baby Milks: Sector Trends, 2009–2015
Table 50: Baby Milks: Segmentation by Type, % of Value, 2009–2015
Table 51: Baby Milks: Segmentation by Type, % of Volume, 2009–2015
Table 52: Baby Milks: Brand Price Analysis, 2016
Table 53: Liquid Baby Milks: Brand Price Analysis, 2016
Table 54: Baby Cereals & Dry Meals: Sector Trends, 2009–2015
Table 55: Wet Baby Meals: Sector Trends, 2009–2015
Table 56: Drinks & Finger Foods: Sector Trends, 2009–2015
Table 57: Baby Milks & Cereals: Import Trends, 2009–2015
Table 58: Imports of Milks & Cereals by Country of Origin, 2013–2015
Table 59: Imports of Other Baby Food by Type, 2009–2015
Table 60: Baby Milks & Cereals: Export Trends, 2009–2015
Table 61: Exports of Milks & Cereals by Country of Destination, 2013–2015
Table 62: Exports of Other Baby Food by Type, 2009–2015
Table 63: Number of Women of Childbearing Age by Age Group, 2015 & 2021
Table 64: Baby Food: Market Value Forecasts, Constant Prices, 2015–2021
Table 65: Baby Food: Market Value Forecasts, US$ Million, 2015–2021
Table 66: Baby Food: Market Volume Forecasts, Tons, 2015–2021
Table 67: Baby Food: Per Capita Expenditure, Current Prices, 2015–2021
Table 68: Baby Food: Per Capita Expenditure, Constant Prices, 2015–2021
Table 69: Baby Food: Per Capita Expenditure, US$, 2015–2021
Table 70: Baby Food: Per Capita Consumption, Grams, 2015–2021
Table 71: Facings Allocation by Product Type

List of Chart

Figure 1: Baby Food: Market Size, 2009-2015
Figure 2: Baby Food: Market Segmentation, 2015
Figure 3: Baby Food: Per Capita, 2009-2015
Figure 4: Baby Food: Manufacturer Shares, Value, 2015
Figure 5: Baby Food: Manufacturer Shares by Sector, % value, 2015
Figure 6: Baby Milks: Sector Trends, 2009-2015
Figure 7: Baby Milks: Per Capita Expenditure & Consumption, 2009-2015
Figure 8: Baby Cereals & Dry Meals: Sector Trends, 2009-2015
Figure 9: Baby Cereals & Dry Meals: Per Capita Expenditure & Consumption, 2009-2015
Figure 10: Baby Meals: Sector Trends, 2009–2015
Figure 11: Baby Meals: Per Capita Expenditure & Consumption, 2009–2015
Figure 12: Baby Drinks & Finger Foods : Sector Trends, 2009–2015
Figure 13: Baby Drinks & Finger Foods : Per Capita Expenditure & Consumption, 2009–2015
Figure 14: Milks & Cereals: Country of Origin, Top Five, % Volume, 2015
Figure 15: Milk & Cereals : Country of Destination, Top Five, % Volume, 2015
Figure 16: Baby Food: Manufacturer Shares, Value %, 2015
Figure 17: Baby Food: Manufacturer Shares, Volume %, 2015
Figure 18: Baby Food: Market Size, 2015-2021
Figure 19: Baby Food: Market Segmentation, 2021
Figure 20: Baby Food: Per Capita Consumption, 2015-2021

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