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Baby Food in Singapore

Published By :

ERC

Published Date : May 2015

Category :

Baby Food

No. of Pages : 125 Pages


“Baby Food in Singapore” is a new report by ERC that analyzes the Baby Food industry demand prospects in Singapore, key segments, features & developments, future projections based on various trends. This report also examines trends which are currently affecting the industry. Furthermore, it profiles various companies in the Baby Food industry in Singapore along with the foreign trade involving the Baby Food industry.

Key Findings

  • The Singapore market is small in terms of total size, but highly developed in terms of per capita consumption of baby food. As such, fluctuations in the number of births have a clear effect on sales. Increases in birth numbers in 2012 and 2014 boosted overall volume sales, despite a gradual reduction in per capita consumption.
  • Almost 90% of the market in value terms consists of baby milks, with the bulk of the remainder split between baby meals/drinks and baby cereals. The share of baby milks has been declining gradually, with wet meals/drinks showing the most growth in both volume and value terms.
  • Meals and drinks combined are expected to increase their share of the baby food market, from 12.3% of volume sales in 2014 to 14.2% in 2020, stimulated by new products, advertising and their convenience appeal.  Consumption per capita is forecast to rise from 13.3kg in 2014 to 16.0kg in 2020.

Synopsis
  • “Baby Food in Singapore” report is a qualitative report providing extensive and highly detailed consumption data on the Baby Food industry in Singapore.
  • This report is the result of ERC’s extensive market research covering Baby Food in Singapore. The report provides consumption data based upon a unique combination of industry research, fieldwork, market sizing work and our in-house expertise in the Baby Food industry in order to offer extensive data about the trends and dynamics affecting the Baby Food industry in Singapore.
  • This report is aimed at companies operating in the Baby Food industry and for new companies considering entry into Singapore Baby Food industry.
  • This report provides detailed data for the various companies operating in the Baby Food industry in Singapore along with their key focus product sectors.
  • Market profile of the various product sectors of the Baby Food industry has also been provided in this report with the key features & developments, segmentation, per capita trends and the various manufacturers & brands.
  • This report also provides an overview of Food Retailing in Singapore, with a mention of the major Food retailers in the country, along with the Food distribution in Singapore.
  • This report also provides future projections of the Baby Food industry in Singapore considering various trends which are likely to affect the industry.
Reasons To Buy

  • Baby Food companies require a detailed understanding of Baby Food consumption by individual product categories in order to align their sales and marketing efforts with the latest trends in the market. This report clarifies in detail, by product category, where the growth opportunities are in Baby Food industry to enable effective marketing plan
  • As consumers’ product demands evolve, the dynamics between different Baby Food types also change – favoring some product categories and leaving others increasingly out of line with demand patterns. As a result, understanding the shifting market dynamics is key to ensuring maximum sales in the future
  • The differing growth rates in overall product category sales drive fundamental shifts in the market. This report provides detailed, authoritative data on these changes for marketers
  • The report provides the latest data on market dynamics in the Baby Food industry in Singapore market, providing marketers with essential data in order to understand their own position in the market and to identify where to compete in the future

Key Highlights
NA
Table of Contents

Executive Summary
Market Developments
Baby Food: Market Size, 2008-2014
Baby Food: % Growth, 2008-2014
Market Structure
Baby Food: Market Segmentation, 2014
Per Capita
Baby Food: Per Capita Consumption & Expenditure, 2013 & 2014
Distribution
The Suppliers
Manufacturer Shares, 2014
The Future
Projected Market Size, 2020 & Growth Rates, 2014-2020
Background to the Market
Births
Live Birth Rates
Birth & Population Trends, Total Population, 2004-2014
Birth & Population Trends, Resident Population, 2004-2014
Singapore: Ethnic Composition, 2009-2014
Breakdown of Live Births by Ethnic Composition, 2008-2013
Fertility Rates by Ethnic Origin, 2000-2013
The Baby Population
The Baby Population, 2004-2014
The Consumer
Living Standards
Average Monthly Household Income from Work, 2008-2014
Eating Habits
Socio-Demographic Trends
Family Structure
Marriage, Divorce & Birth Trends, 2008-2013
Number of Women of Childbearing Age
Number of Women of Childbearing Age by Age Group, 2008 & 2013
Births by Age of Mother
Births by Age of Mother, 2013
Incentives for Child Birth
Working Women
Female Employment
Women in Employment, 2008-2014
Working Women by Age Group, 2008-2014
Maternity Legislation
Breastfeeding Trends
Breastfeeding Promotion
Breastfeeding Prevalence
Breastfeeding Incidence, 2001 & 2011
Breastfeeding Incidence, 2004-2005
Average Breastfeeding Duration by Socio-Demographic Group, 2002-2008
Regulations
Marketing Legislation
Market Profile
Overview
Definitions
Key Features & Developments
Baby Food: Market Value, Current Prices, 2008-2014
Baby Food: Market Value, Constant Prices, 2008-2014
Baby Food: Market Value, US Dollars, 2008-2014
Baby Food: Market Volume, 2008-2014
Baby Food: Per Capita Expenditure, Current Prices, 2008-2014
Baby Food: Per Capita Expenditure, Constant Prices, 2008-2014
Baby Food: Per Capita Expenditure, US Dollars, 2008-2014
Baby Food: Per Capita Consumption, 2008-2014
Manufacturers
Baby Food: Manufacturer Share Trends, Value, 2008-2014
Baby Food: Manufacturer Shares by Sector, Value, 2014
Baby Food: Manufacturer Shares by Sector, Volume, 2014
Baby Milks
Key Features & Developments
Baby Milks: Sector Trends, 2008-2014
Per Capita Trends
Baby Milks: Per Capita Expenditure & Consumption, 2008-2014
Market Segmentation
Product Stage
Baby Milks: Sector Segmentation, Volume, 2008-2014
Baby Milks: Sector Segmentation, Value, 2008-2014
Product Type
Pricing
Baby Milks: Brand Price Analysis, 2015
Baby Milks: Brand Price Positioning Analysis, 2015
Packaging
Baby Milks by Pack Sizes, 2015
Baby Milks by Type of Pack, 2015
Manufacturers & Brands
Manufacturers
Baby Milks: Manufacturer Shares, Value, 2008-2014
Baby Milks: Manufacturer Shares, Volume, 2008-2014
Brands
Baby Milks: Brands by Segment, 2015
Baby Cereals
Key Features & Developments
Baby Cereals: Sector Trends, 2008-2014
Per Capita Trends
Baby Cereals: Per Capita Expenditure & Consumption, 2008-2014
Market Segmentation
Product Type
Pricing
Packaging
Baby Cereals by Pack Size, 2015
Baby Cereals by Type of Pack, 2015
Manufacturers & Brands
Manufacturers
Baby Cereals: Manufacturer Shares, Value, 2008-2014
Baby Cereals: Manufacturer Shares, Volume, 2008-2014
Brands
Baby Meals & Drinks
Key Features & Developments
Baby Meals & Drinks: Sector Trends, 2008-2014
Per Capita Trends
Baby Meals & Drinks: Per Capita Expenditure & Consumption, 2008-2014
Market Segmentation
Product Type
Pricing
Packaging
Sweet & Savoury Wet Meals by Pack Size, 2015
Baby Drinks by Pack Size, 2015
Sweet & Savoury Wet Meals by Type of Packaging, 2015
Manufacturers & Brands
Manufacturers
Baby Meals & Drinks: Manufacturer Shares, Value, 2008-2014
Baby Meals & Drinks: Manufacturer Shares, Volume, 2008-2014
Brands
Packaging
Finger Foods by Pack Type, 2015
Finger Foods by Pack Size, 2015
Manufacturers & Brands
Manufacturers
Finger Foods: Manufacturer Shares, Value, 2008-2014
Finger Foods: Manufacturer Shares, Volume, 2008-2014
Brands
Distribution
Retailing
Grocery Retailing
Food Retailing in Singapore, 2010-2014
Major Supermarket/Hypermarket Chains, 2009-2015
Major Mini-Market/Convenience Chains, 2009-2015
Pharmacies & Drugstores Retailing
Baby Food Distribution
Baby Milks: Sales by Outlet Type, 2008-2014
Baby Meals & Juices: Sales by Outlet Type, 2008-2014
The Suppliers
Company Profiles
Introduction
Baby Food: Manufacturer Representation, Value, 2014
Baby Food: Manufacturer Representation, Volume, 2014
Abbott Laboratories Singapore Pte Ltd/Abbott Manufacturing Singapore Pte Ltd
Abbott: Market Shares, 2014
Leading Brands
Company History
Activities in the Baby Food Market
Nestlé Singapore (Pte) Ltd
Nestlé: Market Shares, 2014
Leading Brands
Company History
Activities in the Baby Food Market
Mead Johnson Nutrition (Singapore) Pte Ltd
Mead Johnson: Market Shares, 2014
Leading Brands
Company History
Mead Johnson: Sales in Singapore, 2011-2013
Activities in the Baby Food Market
Danone Dumex - Singapore/Danone Dumex (Malaysia) Sdn Bhd
Dumex: Market Shares, 2014
Leading Brands
Company History
Activities in the Baby Food Market
FrieslandCampina (Singapore) Pte Ltd
FrieslandCampina: Market Shares, 2014
Leading Brands
Company History
Activities in the Baby Food Market
Heinz Singapore Pte Ltd
Heinz: Market Shares, 2014
Leading Brands
Company History
Activities in the Baby Food Market
Other Manufacturers
Empro Singapore Pte Ltd
Fook Sang Tong Trading Pte Ltd
Healthy Times
Want Want Food Pte Ltd
Fonterra Brands (Singapore) Pte Ltd
Pigeon Singapore Pte Ltd
Foreign Trade
Production
Imports
Imports of Milks & Cereals by Country of Origin, Volume, 2010-2013
Imports of Milks & Cereals by Country of Origin, Value, 2010-2013
Imports of Other Baby Food by Country of Origin, Volume, 2010-2013
Imports of Other Baby Food by Country of Origin, Value, 2010-2013
Exports
Exports of Milks & Cereals by Country of Destination, Volume, 2010-2013
Exports of Milks & Cereals by Country of Destination, Value, 2010-2013
Exports of Other Baby Food by Country of Destination, Volume, 2010-2013
Exports of Other Baby Food by Country of Destination, Value, 2010-2013
The Future 
Future Determinants
Live Birth Rates
Birth & Population Projections, 2008-2020
Baby Population, 2014-2020
Number of Women of Childbearing Age by Age Group, 2013 & 2020
Consumer Attitudes
Breastfeeding
Future Trends
Baby Food: Market Value Forecasts, Current Prices, 2014-2020
Baby Food: Market Value Forecasts, Constant Prices, 2014-2020
Baby Food: Market Value Forecasts, US Dollars, 2014-2020
Baby Food: Market Volume Forecasts, 2014-2020
Baby Food: Per Capita Expenditure Forecasts, Current Prices, 2014-2020
Baby Food: Per Capita Expenditure Forecasts, Constant Prices, 2014-2020
Baby Food: Per Capita Expenditure Forecasts, US Dollars, 2014-2020
Baby Food: Per Capita Consumption Forecasts, 2014-2020
Economic & Demographic Background
Political & Economic Summary
Economic Background
Economic Indicators, 2008-2015
Key Macro-Economic Forecasts, 2014-2020
Storechecks
Storechecks
Facings Allocation by Product Type

Appendix: Storecheck Results
Milks
Cereals
Wet Savoury Meals
Wet Sweet Meals
Drinks
Finger Foods

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