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Baby Food in Hong Kong 2015

Published By :

ERC

Published Date : Apr 2015

Category :

Baby Food

No. of Pages : 144 Pages


“Baby Food in Hong Kong 2015” is a new report by ERC that analyzes the Baby Food industry demand prospects in Hong Kong, key segments, features & developments, future projections based on various trends. This report also examines trends which are currently affecting the industry. Furthermore, it profiles various companies in the Baby Food industry in Hong Kong along with the foreign trade involving the Baby Food industry.

Key Findings

  • Milks are by far the most important sector in the Hong Kong baby food market, accounting for 92.4% of overall value in 2013. In volume terms milks are also dominant, accounting for 91.6% of the total.
  • A sharp increase in the number of births in 2014 saw the market return to growth, with consumption rising by 9.5% only slightly, below the 2012 level and 30.5% higher than in 2008.
  • Consumption of infant formula will grow by 5.5% between 2014 and 2017 before beginning to decline, falling back in 2020, 8.3% down on 2014. Value will hold up better, rising by 17% between 2014 and 2017 and stable thereafter.
Synopsis

  • Baby Food in Hong Kong 2015” report is a qualitative report providing extensive and highly detailed consumption data on the Baby Food industry in Hong Kong.
  • This report is the result of ERC’s extensive market research covering Baby Food in Hong Kong. The report provides consumption data based upon a unique combination of industry research, fieldwork, market sizing work and our in-house expertise in the Baby Food industry in order to offer extensive data about the trends and dynamics affecting the Baby Food industry in Hong Kong.
  • This report is aimed at companies operating in the Baby Food industry and for new companies considering entry into Hong Kong Baby Food industry.
  • This report provides detailed data for the various companies operating in the Baby Food industry in Hong Kong along with their key focus product sectors.
  • Market profile of the various product sectors of the Baby Food industry has also been provided in this report with the key features & developments, segmentation, per capita trends and the various manufacturers & brands.
  • This report also provides an overview of Food Retailing in Hong Kong, with a mention of the major Food retailers in the country, along with the Food distribution in Hong Kong.
  • This report also provides future projections of the Baby Food industry in Hong Kong considering various trends which are likely to affect the industry.

Reasons To Buy

  • Baby Food companies require a detailed understanding of Baby Food consumption by individual product categories in order to align their sales and marketing efforts with the latest trends in the market. This report clarifies in detail, by product category, where the growth opportunities are in Baby Food industry to enable effective marketing plan
  • As consumers’ product demands evolve, the dynamics between different Baby Food types also change – favoring some product categories and leaving others increasingly out of line with demand patterns. As a result, understanding the shifting market dynamics is key to ensuring maximum sales in the future
  • The differing growth rates in overall product category sales drive fundamental shifts in the market. This report provides detailed, authoritative data on these changes for marketers
  • The report provides the latest data on market dynamics in the Baby Food industry in Hong Kong market, providing marketers with essential data in order to understand their own position in the market and to identify where to compete in the future
Table of Contents

Executive Summary
Major Developments 
Total Baby Food: Market Size, 2008-2014 
Domestic Baby Food: Market Size, 2008-2014 
Total Baby Food Market: % Growth, 2008-2014 
Domestic Baby Food Market: % Growth, 2008-2014 
Market Structure 
Total Baby Food: Market Segmentation, 2014 
Domestic Baby Food: Market Segmentation, 2014 
Per Capita 
Total Baby Food: Per Capita Consumption & Expenditure, 2013 & 2014 
Domestic Baby Food: Per Capita Consumption & Expenditure, 2013 & 2014 
Distribution 
The Suppliers 
Manufacturer Shares, 2014 
The Future 
Projected Market Size, Total Market, 2020 & Growth Rates, 2014-2020 
Projected Market Size, Domestic Market, 2020 & Growth Rates, 2014-2020 
Background to the Market 
Births 
Live Birth Rates 
Birth Trends by Mother's Place of Residence, 2004-2014
Live Births & Population Trends, 2004-2014 
The Baby Population
Baby Population, 2004-2014 
The Consumer 
Living Standards 
Eating Habits 
Socio-Demographic Trends 
Family Structure 
Trends in Marriages & Divorces, 2008-2014 
Number of Women of Childbearing Age 
Number of Women of Childbearing Age of Mother, 2006 & 2013 
Births by Age of Mother 
Live Births by Age of Mother, 2000-2013 
Working Women 
Female Employment 
Female Employment Rates by Age, 2013 & 2014 
Maternity Legislation 
Breastfeeding 
Breastfeeding Promotion 
Breastfeeding Prevalence 
Breastfeeding Rates on Discharge, 1992-2013 
Regulations 
Marketing Legislation 
Food Safety 
Market Profile 
Overview 
Definitions 
Key Features & Developments 
Baby Food: Market Value, Current Prices, 2008-2014 
Baby Food: Market Value, Constant Prices, 2008-2014 
Baby Food: Market Value, US Dollars, 2008-2014 
Baby Food: Market Volume, 2008-2014 
Baby Food: Per Capita Expenditure, Current Prices, 2008-2014 
Baby Food: Per Capita Expenditure, Constant Prices, 2008-2014 
Baby Food: Per Capita Expenditure, US Dollars, 2008-2014 
Baby Food: Per Capita Consumption, 2008-2014 
Baby Food: Domestic Market Value, Current Prices, 2008-2014 
Baby Food: Domestic Market Value, Constant Prices, 2008-2014 
Baby Food: Domestic Market Value, US Dollars, 2008-2014 
Baby Food: Domestic Market Volume, 2008-2014 
Baby Food: Domestic Per Capita Expenditure, Current Prices, 2008-2014 
Baby Food: Domestic Per Capita Expenditure, Constant Prices, 2008-2014 
Baby Food: Domestic Per Capita Expenditure, US Dollars, 2008-2014 
Baby Food: Domestic Per Capita Consumption, 2008-2014 
Manufacturers & Brands 
Baby Food: Manufacturer Representation by Sector, Value, 2014 
Baby Food: Manufacturer Representation by Sector, Volume, 2014 
Baby Milks 
Key Features & Developments 
Baby Milks: Sector Trends, Total Sales, 2008-2014 
Baby Milks: Sector Trends, Sales for Domestic Consumption, 2008-2014 
Per Capita Trends 
Baby Milks: Per Capita Expenditure & Consumption, Total Market, 2008-2014 
Baby Milks: Per Capita Expenditure & Consumption, Domestic Market, 2008-2014
Market Segmentation 
Product Stage 
Infant Formula: Sector Segmentation, 2008-2014 
Product Type 
Pricing 
Baby Milks: Brand Price Positioning Analysis, 2014 
Baby Milks: Brand Price Analysis by Manufacturer, 2014 
Packaging 
Baby Milks: Facings Allocation by Pack Type, 2014 
Baby Milks: Facings Allocation by Pack Size, 2014 
Manufacturers & Brands 
Manufacturers 
Baby Milks: Manufacturer Shares (Value), 2008-2014 
Baby Milks: Manufacturer Shares (Volume), 2008-2014 
Brands 
Baby Milks: Brands by Segment, 2014 
Baby Cereals 
Key Features & Developments 
Baby Cereals: Sector Trends, Total Sales, 2008-2014 
Per Capita Trends 53-54
Baby Cereals: Per Capita Expenditure & Consumption, 2008-2014 
Sector Segmentation 
Product Type 
Pricing 
Baby Cereals: Price Positioning, 2014 
Packaging 
Baby Cereals: Facings Allocation by Pack Type, 2014 
Baby Cereals: Facings Allocation by Pack Size, 2014 
Manufacturers & Brands 
Manufacturers
Baby Cereals: Manufacturer Shares, 2014 
Brands 
Wet Meals 
Key Features & Developments 
Wet Meals: Sector Trends, Total Sales, 2008-2014 
Per Capita Trends 59-60
Wet Meals: Per Capita Expenditure & Consumption, 2008-2014 
Sector Segmentation 
Product Typ
Pricing 
Wet Meals: Price Positioning, 2014 
Packaging 
Wet Meals: Facings Allocation by Pack Type, 2014 
Wet Meals: Facings Allocation by Pack Size, 2014 
Manufacturers & Brands 
Manufacturers 
Wet Meals: Manufacturer Shares, 2014 
Brands 
Baby Drinks 
Key Features & Developments 
Baby Drinks: Sector Trends, Total Sales, 2008-2014 
Per Capita Trends 65-66
Baby Drinks: Per Capita Expenditure & Consumption, 2008-2014 
Sector Segmentation 
Product Type 
Pricing 
Baby Drinks: Price Positioning, 2014 
Packaging 
Baby Drinks: Facings Allocation by Pack Size 
Baby Drinks: Facings Allocation by Pack Type 
Manufacturers & Brands
Manufacturers 
Baby Drinks: Manufacturer Shares, 2014 
Brands 
Finger Foods 
Key Features & Developments 
Finger Foods: Sector Trends, Total Sales, 2008-2014 
Per Capita Trends 
Finger Foods: Per Capita Expenditure & Consumption, 2008-2014 
Sector Segmentation 
Product Type 
Pricing 
Finger Foods: Price Positioning, 2014 
Packaging 
Finger Foods: Facings Allocation by Pack Type 
Finger Foods: Facings Allocation by Pack Size 
Manufacturers & Brands 
Manufacturers 
Finger Foods: Manufacturer Shares, 2014 
Brands 
Distribution 
Retailing 
Retail Structure 
Breakdown of Grocery Retailing by Channel, 2013 
Baby Food Retailing 
The Suppliers 
Company Profiles 
Introduction
Baby Food: Manufacturer Representation, Value, 2014 
Baby Food: Manufacturer Representation, Volume, 2014 
Mead Johnson 
Mead Johnson: Market Shares, Value, 2014 
Leading Brands 
Nestlé Hong Kong Limited/Wyeth (Hong Kong) Holding Company Limited 
Nestlé: Market Shares, 2014
Wyeth: Market Shares, 2014 
Leading Brands 
Abbott Laboratories Limited
Abbott: Market Shares, 2014 
Leading Brands
Friesland Campina (Hong Kong) Limited
Friesland Campina: Market Shares, 2014 
Leading Brands 
Danone 
Danone: Market Shares, 2014 
Leading Brands 
Heinz Hong Kong Limited 
Heinz: Market Shares, 2014 
Leading Brands 
Foreign Trade 
Production & Foreign Trade 
Production 
Imports 
Imports of Baby Food by Type, Volume, 2008-2013 
Imports of Baby Food by Type, Value, 2008-2013
Imports of Baby Food by Country of Origin, Volume, 2011-2013
Imports of Baby Food by Country of Origin, Value, 2011-2013
Exports 
Exports of Baby Food by Type, Volume, 2008-2013 
Exports of Baby Food by Type, Value, 2008-2013 
Exports of Baby Food by Country of Destination, Volume, 2011-2013 
Exports of Baby Food by Country of Destination, Value, 2011-2013
The Future 
Future Determinants 
Live Birth Rates 
Birth & Population Projections, 2014-2020 
Baby Population, 2014-2020
Number of Women of Childbearing Age by Age Group, 2013 & 2018 
Consumer Attitudes
Breastfeeding 
The Parallel Trade with China
Future Trends
Baby Food: Market Value Forecasts, Current Prices, 2014-2020 
Baby Food: Market Value Forecasts, Constant Prices, 2014-2020 
Baby Food: Market Value Forecasts, US Dollars, 2014-2020 
Baby Food: Market Volume Forecasts, 2014-2020
Baby Food: Per Capita Expenditure Forecasts, Current Prices, 2014-2020 
Baby Food: Per Capita Expenditure Forecasts, Constant Prices, 2014-2020 
Baby Food: Per Capita Expenditure Forecasts, US Dollars, 2014-2020 
Baby Food: Per Capita Consumption Forecasts, 2014-2020
Baby Food: Domestic Market Value Forecasts, Current Prices, 2014-2020 
Baby Food: Domestic Market Value Forecasts, Constant Prices, 2014-2020 
Baby Food: Domestic Market Value Forecasts, US Dollars, 2014-2020 
Baby Food: Domestic Market Volume Forecasts, 2014-2020 
Baby Food: Domestic Per Capita Expenditure Forecasts, Current Prices, 2014-2020 
Baby Food: Domestic Per Capita Expenditure Forecasts, Constant Prices,
Baby Food: Domestic Per Capita Expenditure Forecasts, US Dollars, 2014-2020
Baby Food: Domestic Per Capita Consumption Forecasts, 2014-2020
Economic & Demographic Background 
Political & Economic Summary 
Economic Background
Economic Indicators, 2008-2015
Retail Price Index: Growth & Forecasts, 2008-2020
Demographic Data
Population: Growth & Forecasts, 2008-2020
Appendix: Storecheck Results
Milks
Cereals & Dry Meals 
Wet Savory Meals
Wet Sweet Meals
Drinks
Finger Foods

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