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Baby Food in Brazil

Published By :

ERC

Published Date : Aug 2014

Category :

Baby Food

No. of Pages : 118 Pages

Baby Food in Brazil is a new report by ERC that analyzes the Baby Food industry demand prospects in Brazil, key segments, features and developments, future projections based on various trends. This report also examines trends which are currently affecting the industry. Furthermore, it profiles various companies in the Baby Food industry in Brazil along with the foreign trade involving the Baby Food industry.

Key Findings

  • Spurred on by a rapidly developing economy for most of the review period, the Brazilian market for baby food expanded by 32.6% in volume terms between 2007 and 2013 to reach 86,547 tonnes
  • All three major sectors of the market experienced significant growth. Consumption of baby milks rose by 48% over the survey period, while baby meals grew by 36% and cereals by 25%. At current prices, the market rose to Real 2.8 billion(US$ 1.3 billion) in 2013, approaching double its 2007 value

Synopsis

  • Baby Food in Brazil report is a qualitative report providing extensive and highly detailed consumption data on the Baby Food industry in Brazil.
  • This report is the result of ERC's extensive market research covering Baby Food in Brazil. The report provides consumption data based upon a unique combination of industry research, fieldwork, market sizing work and our in-house expertise in the Baby Food industry in order to offer extensive data about the trends and dynamics affecting the Baby Food industry in Brazil.
  • This report is aimed at companies operating in the Baby Food industry and for new companies considering entry into Brazilian Baby Food industry.
  • This report provides detailed data for the various companies operating in the Baby Food industry in Brazil along with their key focus product sectors.
  • Market profile of the various product sectors of the Baby Food industry has also been provided in this report with the key features and developments, segmentation, per capita trends and the various manufacturers and brands.
  • This report also provides an overview of Food Retailing in Brazil, with a mention of the major Food retailers in the country, along with the Food distribution in Brazil.
  • This report also provides future projections of the Baby Food industry in Brazil considering various trends which are likely to affect the industry.
ReasonsToBuy

  • Baby Food companies require a detailed understanding of Baby Food consumption by individual product categories in order to align their sales and marketing efforts with the latest trends in the market. This report clarifies in detail, by product category, where the growth opportunities are in Baby Food industry to enable effective marketing plan
  • As consumers' product demands evolve, the dynamics between different Baby Food types also change - favoring some product categories and leaving others increasingly out of line with demand patterns. As a result, understanding the shifting market dynamics is key to ensuring maximum sales in the future
  • The differing growth rates in overall product category sales drive fundamental shifts in the market. This report provides detailed, authoritative data on these changes for marketers
  • The report provides the latest data on market dynamics in the Baby Food industry in Brazilian market, providing marketers with essential data in order to understand their own position in the market and to identify where to compete in the future
Table of Contents

Executive Summary

Market Size
Baby Food: Market Size, 2007-2013
Market Segmentation
Baby Food: Market Segmentation, 2013
Market Trends
Baby Food: % Growth, 2007-2013
Per Capita
Baby Food: Per Capita Consumption & Expenditure, 2012 & 2013
Major Developments
Distribution
The Suppliers
Manufacturer Shares, Volume & Value, 2013
The Future
Projected Market Size 2019 & Growth Rates, 2013-2019
Background to the Market
The Baby Population
Birth & Population Trends, 2003-2013
The Baby Population, 2007-2013
Births & Birth Rates by Region, 2012
Fertility Rates by Region, 2000 & 2010
Births by Age of Mother, 1998-2011
The Consumer
Area, Population & GDP by Region & States
Largest Cities, Population & Income, 2011
Total Population by Income Levels, 2003-2012
Population by Class, 2000, 2005 & 2010
Population by Income Group, 2003, 2011 & 2014
Marriage, Divorce & Separation Trends, 2004-2011
Baby Eating Habits by Age, 2008
Working Women
Economically Active Women, 2007-2014
Working Women by Type of Job, 2003 & 2011
Breastfeeding
Breastfeeding Initiation by Socio-Demographic Characteristics of Mothers, 2006
Breastfeeding by Age of Baby, 2006
Breastfeeding Duration by Socio-Demographic Characteristics of Mothers, 2006
Trends in Breastfeeding Duration, 1996 & 2006
Breastfeeding Trends by Region, 1999 & 2008
Breastfeeding Rates in State Capitals, 2008
Complementary Foods Fed to Breastfed Babies by Age of Baby, 2006
Market Profile
Overview
Introduction
Key Features & Developments
Baby Food: Market Value, Current Prices, 2007-2013
Baby Food: Market Value, Constant Prices, 2007-2013
Baby Food: Market Value, US Dollars, 2007-2013
Baby Food: Market Volume, 2007-2013
Baby Food: Per Capita Expenditure, Current Prices, 2007-2013
Baby Food: Per Capita Expenditure, Constant Prices, 2007-2013
Baby Food: Per Capita Expenditure, US Dollars, 2007-2013
Baby Food: Per Capita Consumption, 2007-2013
Manufacturers & Brands
Manufacturer Shares, Volume, 2007-2013
Manufacturer Shares, Value, 2007-2013
Baby Food: Manufacturer Shares by Sector, Volume, 2013
Baby Food: Manufacturer Shares by Sector, Value, 2013
Baby Milks
Key Features & Developments
Baby Milks: Sector Trends, 2007-2013
Per Capita Trends
Baby Milks: Per Capita Expenditure & Consumption, 2007-2013
Market Segmentation
Baby Milks: Sector Segmentation, 2007-2013
Baby Milks: Comparison of prices in Rio de Janeiro & So Paulo, 2014
Baby Milks: Brand Price Analysis, 2014
Baby Milks: Brand Price Positioning Analysis, 2014
Manufacturers & Brands
Baby Milks: Manufacturer Shares, Volume, 2007-2013
Baby Milks: Manufacturer Shares, Value, 2007-2013
Speciality Baby Milks: Manufacturer Shares, Value, 2013
Baby Milks: Brands by Segment, 2014
Baby Cereals
Key Features & Developments
Baby Cereals: Sector Trends, 2007-2013
Per Capita Trends
Baby Cereals: Per Capita Expenditure & Consumption, 2007-2013
Sector Segmentation
Manufacturers & Brands
Baby Cereals: Manufacturer Shares, Volume, 2007-2013
Baby Cereals: Manufacturer Shares, Value, 2007-2013
Baby Meals
Key Features & Developments
Baby Meals: Sector Trends, 2007-2013
Per Capita Trends
Baby Meals: Per Capita Expenditure & Consumption, 2007-2013
Sector Segmentation
Baby Meals: Sector Segmentation, 2007-2013
Manufacturers & Brands
Baby Meals: Manufacturer Shares, 2007-2013
Baby Drinks
Key Features & Developments
Per Capita Trends
Manufacturers & Brands
Distribution
Retailing
Food Retailing
Number of Self-Service Outlets Selling Food, 1990-2013
Number of Food Retailers by Type of Outlet, 2008-2012
Leading Food Retailers, 2013
Retail Sales of Food by Region, 2011-2013
Number of Supermarkets by Region, 2011-2013
Retail Sales of Food by State, 2012-2013
Pharmacies
Leading Drugstore/Pharmacy Chains, 2013
Baby Food Retailing
Baby Food: Sales by Outlet, 2007-2013
Baby Food: Sales by Outlet Type & Sector, 2013
Storecheck Analysis
Introduction
Baby Food: Facings Allocation by Product Type
Baby Food: Facings Allocation by Manufacturer & Sector
Baby Food: Facings Allocation by Pack Type
Baby Milks
Baby Milks: Facings Allocation by Manufacturer
Baby Milks: Facings Allocation by Pack Type
Baby Milks: Facings Allocation by Pack Size
Baby Milks: Facings Allocation by Country of Origin
Baby Cereals
Baby Cereals: Facings Allocation by Manufacturer
Baby Cereals: Facings Allocation by Pack Type
Baby Cereals: Facings Allocation by Pack Size
Baby Meals
Sweet Baby Meals: Facings Allocation by Manufacturer
Baby Meals: Facings Allocation by Pack Size
The Suppliers
Company Profiles
Introduction
Baby Food: Manufacturer Representation, Value, 2013
Baby Food: Manufacturer Representation, Volume, 2013
Nestl Industrial e Comercial Ltda
Nestl: Market Shares, 2013
Danone
Danone: Market Shares, 2013
Nutrimental S/A Indstria e Comrcio de Alimentos
Nutrimental: Market Shares, 2013
Unilever Brasil Ltda
Unilever Bestfoods: Market Shares, 2013
Mead Johnson Nutrition
Mead Johnson: Market Shares, 2013
Other Manufacturers
Production & Foreign Trade
Production
Imports
Baby Milks & Cereals: Trends in Imports, 2007-2013
Baby Milks & Cereals: Imports by Country of Origin, 2011-2013
Other Baby Food: Imports by Type, Volume & Value, 2011-2013
Exports
Baby Milks & Cereals: Trends in Exports, 2007-2013
Baby Milks & Cereals: Exports by Country of Destination, 2011-2013
Other Baby Food: Exports by Type, Volume & Value, 2011-2013
The Future
Live Birth Trends
Birth & Population Projections, 2007-2019
The Baby Population, 2013-2019
Consumer Attitudes
Future Trends
Baby Food: Market Value Forecasts, Current Prices, 2013-2019
Baby Food: Market Value Forecasts, Constant Prices, 2013-2019
Baby Food: Market Value Forecasts, US Dollars, 2013-2019
Baby Food: Market Volume Forecasts, 2013-2019
Baby Food: Per Capita Expenditure Forecasts, Current Prices, 2013-2019
Baby Food: Per Capita Expenditure Forecasts, Constant Prices, 2013-2019
Baby Food: Per Capita Expenditure, Forecasts, US Dollars, 2013-2019
Baby Food: Per Capita Consumption Forecasts, 2013-2019
Economic & Demographic Background
Economic & Political Summary
Economic Background
Brazil: Key Macro-Economic Indicators, 2007-2014
RPI Trends, 2007-2019
Demographic Data
Population Trends, 2007-2019
Population by Age Groups, 2019

Appendix: Storecheck Results
So Paulo
Milks
Cereals
Wet Savoury Meals
Wet Sweet Meals
Rio de Janeiro
Milks
Cereals
Wet Savoury Meals
Wet Sweet Meals

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