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Attitudes to Home-delivery and Takeaway Food - UK - March 2015

Published By :

Mintel

Published Date : Mar 2015

Category :

Food

No. of Pages : 74 Pages

Some concerns still linger about the quality of food offered by UK takeaway operators. Leveraging the demand for fresh and ‘real’ home-delivered food should help operators to increase their competiveness in this market.
Table of Content

Introduction

Definition
Abbreviations

Executive Summary

Market factors
Companies, brands and innovation
Companies and products
Who’s Innovating?
The consumer
Frequency of ordering a home delivery
Figure 1: Frequency of ordering a takeaway/home delivery, December 2014
Types of home delivery ordered
Figure 2: Types of takeaway/home delivery outlets used, December 2014
Factors influencing choice of home delivery
Figure 3: Factors influencing choice of takeaway/home delivery, December 2014
Home delivery ordering methods
Figure 4: Method of ordering a takeaway/home delivery, December 2014
Devices used to order a takeaway/home delivery
Figure 5: Devices used to order a takeaway/home delivery online, December 2014
Online home delivery research and payment habits
Figure 6: Online takeaway/home delivery research and payment habits, December 2014
Home delivery purchasing behaviour
Figure 7: Takeaway/home delivery purchasing behaviours, December 2014
Interest in products and services
Figure 8: Interest in products and services at takeaways/home deliveries, December 2014
What we think

Issues in the Market

Discounting challenges and opportunities
The facts
The implications
Tapping into demand for fresh and ‘real’ home-delivered food
The facts
The implications
Delivery with a difference
The facts
The implications

Trend Application

Guiding Choice
Prove It
Access Anything, Anywhere

Market Drivers

Key points
The economic landscape looks set to boost home delivery sector
A convenience-driven landscape
Britain’s ageing population poses challenges for the UK home delivery market
Figure 9: Trends in the age structure of the UK population, 2009-19

Competitive Context

Key points
In-home NPD pushes takeaways to diversify
The niche grocery and meal delivery category adds further competitive element
Frozen ready meal delivery
Ready-to-cook ingredients delivery

Who’s Innovating?

Key points
UK developments
More players enter the home delivery market
BK home delivery trial
Technology innovations to enable independents to enter the market
Sharing delivery drivers
E-commerce software
Global trends
From smartphones to smart cars and watches
In-car ordering
Smartwatch app
Alternative delivery services

Companies and Products – Pizza & Pasta

Key points
Domino’s
Financial performance
Recent developments
Pizza Hut
Financial performance
Recent developments
Papa John’s
Recent developments
Deliverance

Companies and Products – Online Ordering Portals

Key points
Just Eat
Structure
Financial performance
Recent activity
Acquisitions
Hungryhouse
Structure
Recent activity
Deliveroo
Structure
Recent activity
Meals.co.uk
Structure
Room Service
Structure
Dine In
CurriesOnline
Structure
City Pantry
Structure

The Consumer – Home Delivery Usage

Key points
Frequency of ordering a home delivery
Figure 10: Frequency of ordering a takeaway/home delivery, December 2014
Multi-cuisine delivery portals could appeal to older diners
Types of home delivery ordered
Figure 11: Types of takeaway/home delivery outlets used, December 2014
Opportunities for more ethnic delivery choices
Pizza competition intensifies and menus diversify
Fast food delivery trials
The Consumer – Factors Influencing Choice of Home Delivery

Key points
Ingrained ordering habits
Figure 12: Factors influencing choice of takeaway/home delivery, December 2014
Price-focused decision-making

The Consumer – Home Delivery Ordering Habits

Key points
Home delivery ordering methods
Figure 13: Method of ordering a takeaway/home delivery, December 2014
Phone remains the top choice for ordering
Online platforms still need to win trust
Devices used to order a takeaway/home delivery online
Figure 14: Devices used to order a takeaway/home delivery online, December 2014
Online home delivery research and payment habits
Figure 15: Online takeaway/home delivery research and payment habits, December 2014

The Consumer – Home Delivery Purchasing Behaviour

Key points
Non-core users have been cutting back
Figure 16: Takeaway/home delivery purchasing behaviours, December 2014
A small minority would pay extra to get deliveries from new players
Price promotions – a double-edged sword
The importance of food imagery
Guiding choice

The Consumer – Interest in Products and Services

Key points
More than half of UK adults would like home deliveries made from scratch
Figure 17: Interest in products and services at takeaways/home deliveries, December 2014
Demand for McDelivery
Pub food as takeaways
Multi-cuisine operators should benefit from seasonal marketing
Figure 18: Interest in products and services at takeaways/home deliveries, December 2014

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