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Published on : Feb 18, 2015

Yahoo, one of the aging veterans of Silicon Valley, has engaged in the drive to showcase to the world, that it stocks the goods to facilitate the mobile app developers. 

Taking a step ahead in its business propaganda, the company has engaged in the full swing preparation to host its first ever mobile developer conference on Thursday. The conference is slated to be a day-long event to be organized in San Francisco. The main aim behind hosting the event is to showcase that the company is looking forward to develop worthwhile corporate relationship with mobile developers and incorporate the mobile technology at the center of its efforts to turnaround. 

The event will be attended by Yahoo head honchos including Marissa Mayer, the Chief Executive Officer of Yahoo. The event will also feature discussion by top brass executives of Yahoo. Flurry will be a critical part of the discussion, a mobile analytics, advertising, and monetization company that Yahoo acquired in 2014. 

Flurry tracks down more than six million mobile apps worldwide, thereby providing access to information with respect to the performance by apps. The services and data provided by the company are very important for Yahoo, who wants to revive its slow-moving app business, especially in case of mobile devices. 

During the event, Yahoo will focus on trying to sell third party developers in return of the value of using Flurry. Yahoo is gearing up to promote Yahoo Gemini, the mobile advertising platform of the company during the event. Apart from which the executives attending and organizing the event at San Francisco will also try to recreate the buzz around BrightRoll, the platform of digital video advertising that Yahoo also acquired the previous year.