Published on : Aug 14, 2015
Recently Qualcomm bought Cambridge Silicon Radio CSR for $2.2 billion, a market player of software solutions and semiconductor for the automotive market and the Internet of Everything IOE. With this, Qualcomm is hoping that their market will grow faster in coming few years. After the completion of the acquisition, Cambridge Silicon Radio is expected to be a subordinate of Qualcomm Technologies.
Chief Executive Officer of Qualcomm Incorporated, said that they are trying to connect more and more devices and automobiles within the Internet of Everything. He also stated that CSR’s strengths are audio technologies, connectivity, and systems-on chips. CSR’s strengths are expected to grow Qualcomm Technologies’ market position the automotive industry in the near future with a broader and advanced portfolio. Earlier, Qualcomm had faced loss of contracts, low sales, and bad PR for Snapdragon 810. The company was earlier an unchallenged market but now the executives has realized that the market has become competitive and challenging. Considering the growing competitive market, Qualcomm has started to look for better growth opportunities.
As more and more vehicles are becoming smarter, fully automatic, or electric, it is expected that the automotive market will become one of the most important markets, which will require dedicated resources. Qualcomm is not the only player in the automotive market, which deals in manufacturing chips. Imagination, Intel, and Nvidia are some of other international players who wish to contribute.
The Internet of Everything contributes to the major section of smart products that is expected to spread all across the globe. Qualcomm cannot afford to miss out on an opportunity to perform well in the Internet of Everything market, which will be having low power rooted chips. Being the leader of mobile industry, Qualcomm hopes to perform in the automotive industry as well.