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Published on : May 02, 2014

New Zealand’s second biggest dairy cooperative named Westland Milk Products confirmed today that it is registered to export its entire dairy products to China, which also includes infant formula milk powder. 

The company is working in alliance with the Ministry of Primary Industries and Chinese authorities and is further notified of its registration with the Certification and Accreditation Administration of the CNCA (People’s Republic of China).

Westland Milk Products supports the Chinese in the infant formula processes. In this manner, they are developing stronger ties with the Chinese consumers to instill the confidence in dairy products, said Westland CEO Rod Quin. 

Quin said that China is signaling many periodic changes in this industry, however, Westland is determined to meet all these changes and requirements while they are working closely with the concerned authorities of the company. 

He also added that, Westland does not yet export its branded products to most of the major exporters in New Zealand. Rather, the company produces and sells ingredient base powders that are sold to various exporters in New Zealand and offshore, which also includes China (for processing and packaging activities).  

Nonetheless, as a part of the consumer goods industry and also as manufacturers, the company is required to be registered with the CNCA. The company is also included in the Chinese audit visits to NZ infant nutrition manufacturers and they are happy to have achieved the registration. 

Chinese regulations support the new $102 million infant nutritional product manufacturing plan at the Hokitika site proposed by Westland.  

These regulations have provided enough clarity to this industry giving some kind of certainty to the customers as well. For Westland it is a strategic move to be involved in the supreme added value nutritional products portfolio.