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Published on : Feb 17, 2015

As consumers around the world are changing the way of using smartphones, browse through websites and watch TV, Vodafone gearing up to venture into high-speed broadband services. 

Over the years, the Britain based company has focused only on its cell phone business, but now in order to pace up with metamorphosing consumer behavior; Vodafone has given in to the need of facelift. 

There was a time when customers in European region happily paid for cable, cell phone and pay TV service individually. But with the evolution of technology, the same consumers today prefer paying for all the services bundled in a single package that they can stream across a range of devices such as tablet, television with internet connection, or smartphones. 

Vodafone contemporaries like Orange in operating in France and Deutsche Telekom in Germany have already altered their line of operation to be able to offer quadruple-deals to the customers. These deals combine fixed line phone, TV services, cell phone, and high speed broadband internet in a single package. But Vodafone, which until now had largely focused on cell phone business alone, has found itself at a jinx spot to pace up with the European telecom industry as it underwent robust changes. 

The aggressive steps adopted by the company to catapult itself to the market forefront has triggered rumors that the world’s leading carrier, whose network spans to as far as South Africa, might as well be considering to shell out whopping $90 billion to bid for the Pan-European cable operator, Liberty Global, which is owned and controlled by the famous American billionaire John C. Malone. 

However, if the merger takes a practical shape, it will allow Vodafone to serve the European customers better and provide them a range of broadband services consolidated into a single package with which they could browse internet in their cell phones, stream music, watch their favorite movies online and login to the internet messaging services like Snapchat and Whatsapp.