Published on : Jul 27, 2016
Microsoft recently launched its Skype Meetings tool, a video and audio conferencing tool designed for the startups and small businesses. Skype Meetings allow screen sharing and collaborate PowerPoint presentations. Though this new video conferencing tool has limited features, for now, the introduction of such technology-friendly tools is expected to propel the global video conferencing market in the near future.
Since recent past, video conferencing tools have been playing a vital role for organizations to streamline their business. Historically, the technology of video conferencing was considered to be a lesser effective tool to face-to-face meetings. Now, video conferencing has become an ideal tool for organizations to conduct business meets without the need to travel. With the introduction of many sophisticated tools, video conferencing has now become a tool to invest for many organizations.
The internet’s ubiquity and quality has improved over the past few years, which has benefited video conferencing solutions. The advent of smartphones and mobile applications has helped manufacturers of video conferencing tools to take their services one step ahead. Tablets, smartphones, and laptops are now able to run the highest quality video communications.
Customers can now either install video communication tools and technology themselves in their smart devices or avail the services from a supplier to host the required infrastructure for them. This has further propelled the global market for videoconferencing. Considering the security concerns, many individuals and organizations choose on-premise systems.
Ever since video conferencing was first introduced, it has been assisting organizations in reducing costs and time associated with business procedures. As video conferencing allows long-distance business meets, it keeps business proceedings on the track. Factors such as easy accessibility, security, and scalability make video conferencing a valuable asset for organizations.
The growing demand for video conferencing from industries such as education, healthcare, corporate enterprise, and government and defense is expected to propel the global market.
Information security issues and high initial investment are two of the factors expected to hamper the growth of the global video conferencing market. However, the rising adoption of various video conferencing tools by medium and small-scale organizations will propel the market.