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Published on : Jun 08, 2016

A pregnant woman has to go through various limitations with respect to the food or medication she takes. It is therefore essential for them to use high quality skincare products to prevent any skin-related issue during pregnancy or post-partum period. 

Increasing Population of Expectant Mothers to Boost U.S. Pregnancy Products Market

Various products are required by an expectant mom during her pregnancy that make it easier for her to move around or get through the night. Pregnancy products help women in taking care of themselves during the probably most important phase of their lives. Around 6.1 million pregnancies were recorded in the U.S. in 2011. Furthermore, the number is poised to surge significantly in the coming years, thus creative lucrative prospects for the pregnancy products market in the country. 

An expectant women often has to face a few common skin conditions that can be classified into three categories: Pre-existing, hormone-related changes, and pregnancy specific. A majority of these conditions occur during the second or third trimester. Various products such as lotion, moisturizer, balm, gel, and others are available in the market nowadays to help pregnant women and nursing mothers address these problems. The U.S. pregnancy products market is expected to significantly gain from the increasing awareness of the availability of these products.

Market to Witness Rising Demand for Stretch Minimizers

Based on product type, the U.S. pregnancy products market can be classified into stretch mark minimizer, body restructuring gel, itching prevention cream, toning/firming lotion, nipple protection cream, stressed leg product, toning/firming lotion, breast cream, and others. Among these products, the demand for stretch mark minimizer is expected to surge exponentially since 90% of expectant mothers face this issue. 

Rising Disposable Income to Boost U.S. Pregnancy Products Market

Despite witnessing positive growth worldwide, the awareness regarding the side-effects of these products may hamper the market to an extent. Other segments of the U.S. pregnancy products market include dark spot treatments, face cream, and body wash. The rising disposable income of consumers, increasing population of pregnant women, and the rising awareness are the key factors boosting the U.S. pregnancy products market. The market is also significantly gaining from the launch of novel products to cater to the changing consumer preferences.