Published on : May 13, 2014
UNIQLO apparel industry has set its heart in Australia, Sydney and has officially announced to open its doors this Spring / Summerin Midcity, located at the iconic Pitt Street Mall. This mall is Sydney’s most popular fashion and shopping precinct.
UNIQLO has also set its presence in Melbourne last month, and following to this strong response the store decided to open its branch in Sydney now. This Sydney store will strengthen the brand’s growing presence within the country - offering world-class customer service and unique shopping experience throughout Australia. The UNIQLO’s Sydney is the 16th store in the global market.
Since its opening at Emporium Melbourne, large numbers of shoppers have flocked to UNIQLO store, which features an extensive range of functionality, products with affordability, and quality at their core. Similarly, the new store at Sydney will showcase the UNIQLO Spring / Summer ’14 collection, including polos, premium linen, and the brand’s well-known AI Rism range. It is designed to be a true showcase offering visitor’s a full line-up of stylish apparel with great ranges of women’s, men’s, kid’s, and babies’ clothes by UNIQLO.
The Sydney MidCity store will be a premium apparel large-scale outlet with sales floor of nearly 1,485 square meters spanning the entire first floor of the shopping mall.
CEO of UNIQLO Australia, Shoichi Miyasaka, said Australians have really embraced UNIQLO and its ‘LifeWear’ philosophyas their apparel brand, both in Melbourne, as well as through the online store. Hence, the opening in Sydney was the next logical step and expansion across the country’s widespread market. The CEO also added that their full focus and commitment is on providing exceptional customer service to offer Sydneysiders the full UNIQLO experience in store.
The expansion and launchof UNIQLO stores in Australia continues the brand\'s active growth in the Asia Pacific region. It also follows UNIQLO store debuts in Malaysia (2010), the Philippines (2012), Singapore (2009), Taiwan (2010), Thailand (2011), Indonesia (2013), and Melbourne April 2014). UNIQLO aims Australia as its key market in the Asia and Oceania region, and fixates its main focus on continuing its growth in the country.