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Published on : Mar 04, 2015

Travel brands are looking at new ways other than being noticed on Facebook and Twitter to make their presence felt to the users. An innovative way of approaching users is through push notifications. This tool is proving to be free of clutter on the mobile screen and smart enough to make a point by cutting the noise that social media makes.

Although notifications are usually a one-way street, they do end up providing a single point of information for brands to users about their products. A tool allowing various travel companies to do this is Yo. Director of Yo’s marketing division, Danny Hakimian stated that Yo has 3.5 million users who till now have received 150 million notifications since the launch. 

Sites such as Lonely Planet, TechCrunch, Huffington Post, and Buzzfeed have helped Yo garner great popularity in the last six months. 

When a new user visits the Yo website, he or she is requested for a mobile phone number and messaged a link for downloading the application. Once the application is installed the users can subscribe to a range of publishers to receive an audio and visual messages saying “yo”. The users can also receive occasional pings that they can share with fellow Yo users.

Social media communications manager at Lonely Planet, Sebastian Neylan stated that the implementing Yo was due to the element of surprise it offers with notifications. Users don’t really know what incredible offers or deals they might get with each new piece of information on their smartphones.