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Published on : Jun 28, 2016

The Asia Pacific facial care market is the most swiftly developing market and falls under the skin care market. The market for facial care constitutes a share of approximately 70% in the market for skin care on the basis of revenue. This is owing to the proliferation of products such as BB creams, anti-ageing creams, skin toners, masks and serums, cleaning wipes, and others. 

The prime factors fuelling the facial care market in Asia Pacific has been elaborated upon as under:

  • Proliferation of Problem-specific Products by Key Players to Boost Market Growth: The market is predicted to rise exponentially in the coming years in the region of Asia Pacific due to the increasing channels of distribution within this region. Some of the top players are also focusing on launching new drugs/products for the treatment of severe facial inflammation and for other facial problems faced by the individuals in the region of Asia Pacific. The upcoming product portfolio for women and men is also projected to stimulate the development of the market. Furthermore, the rising disposable incomes of consumers in this region will also impact the market positively. The soaring count of women and men dedicating their routine to facial care for maintaining their skin health is also a prime factor augmenting the growth of this market in Asia Pacific.
  • Burgeoning Demand for Fairness Products to Drive Growth: The burgeoning demand for multi-functional products and fairness products have come up as key opportunities in the market. In addition, the rising online retailing will also positively impact the growth of the facial care market in Asia Pacific. In addition, the increasing product range, particularly for men, is a prime trend seen in this market.
  • Increasing Count of Advertising Campaigns to Positively Impact Market Development: The increasing demand for facial products within Asia Pacific has resulted in a number of players’ increasing involvement in the expansion of their product portfolio. The major players dominant in the market are expending huge amount of money on the activities of research and development for the introduction of new products, which will in turn increase their consumer base. Furthermore, a large number of marketing strategies and advertising campaigns have been introduced by the major players and this will further increase the sales within this market, hence boosting the overall development of the market in Asia Pacific.