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Published on : Oct 20, 2016

The market of sausages and hot dogs in the Middle East and Africa is expected witness strong growth over the forthcoming owing to the lifestyle changes occurring in the region. The growth of the market in the region can be further attributed to the growing number of households with children and the rising frequency of sporting events in the region. However, Asia Pacific emerged as the leading regional market and is projected to maintain a lead until 2021. The region is likely to witness significant growth owing to the growing preference for fast food in developing regions such as India and China. The mounting number of consumers between the age group of 20 and 30 is further expected to bode well for the market growth. 

Growing Sporting Events Worldwide to Drive Demand for Sausages and Hot Dogs

Sausages and hot dogs are considered as the most convenient foods among children and youth. As a result of this, households with children and college going students are the most attractive consumer sections for sausages and hot dogs manufacturers. The growth in the number of sporting activities across colleges and schools is one of the primary factors boosting the demand for sausages and hot dogs as they act as one of the easy and convenient foods. For instance, in the U.S. the demand for sausages and hot dogs is at its peak during holidays, prominent ballparks, and during major sport leagues. 

Chicken Sausages to Benefit from Religious Barriers being Imposed on Pork Sausages

The types of meats used for the manufacturing of sausages and hot dogs include lamb, mutton, chicken, beef, and pork. Although pork sausages dominated the market, its demand is likely to face a slow down due to the religious barriers being imposed on them. As a result of this, the demand for chicken sausages and hot dogs is expected to intensify over the forthcoming years. Moreover, the fact that chicken is free of trans fat is likely to drive the demand for the product. 

The global hot dogs and sausages market is projected to expand at a 3.1% CAGR between 2015 and 2021. In 2014, the market was worth US$64.7 bn and is projected to rise to US$80.4 bn by the end of 2021. Some of the key companies in the market are People’s Food Holdings Ltd., Nippon Meat Packers Inc., Goodman Fielder Ltd., Venky’s, and Shineway Group.