Published on : Feb 19, 2016
The global cricket equipment market is projected to witness significant growth in the coming few years. Several factors are driving the demand for cricket equipment around the world. However, one of the key factors driving the global cricket equipment market is the increasing technological advancement.
Innovation to Boost Global Cricket Equipment Market
Recent innovations in the global cricket equipment market are making a significant impact. The use of integrated sensors is particularly propelling the global cricket equipment market. Sensors are integrated with certain cricket equipment such as cricket bats. This incorporation of sensors helps analyze the performance of the athlete and its surroundings. This feature of advanced cricket equipment is driving the adoption of this equipment.
Growing Preference for Outdoor Activities to Benefit Global Market
Several other trends are also driving the global cricket equipment market. The growing preference of consumers towards a healthier lifestyle is driving the demand for outdoor sports activities. This is boosting the sale of outdoor sports equipment such as cricket equipment. Another key factor that will boost the overall cricket equipment market is the increasing number of cricket matches and leagues. The rising popularity of cricket around the world will also fuel the global cricket equipment market.
Cricket Bats Segment to Lead Global Cricket Equipment Market
By product, the global cricket equipment market is segmented into cricket balls, cricket bats, cricket protective gear, and others. Overall, the global cricket equipment market is dominated by the cricket bats segment. The trend of innovation in the development of advanced cricket bats is propelling this segment. This trend is projected to drive the revenue of the cricket bats segment in the foreseeable future. The cricket balls segment is also projected to witness significant growth in the coming few years.
Companies in the global cricket equipment market are distributing their products using several channels. The global cricket equipment market is led by the specialty and sports shops segment. These include online retail stores, department stores, discount stores, and specialty shops, and sports equipment stores. Some of the key players operating in the global cricket equipment market are Sareen Sports, Gunn & Moore, Adidas, Woodworm Cricket, and CA Sports.