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Published on : Jul 23, 2014

Sony Corp plans on investing USD 345 million in image sensors in its smartphones and tablets to enhance front-camera experience as the ‘selfie’ trend goes viral. Two CMOS sensors manufacturing factories will see an increase in production. These units – Nagasaki and Kumamoto Technology Centres – are based in Kyushu, an island situated in southern Japan. With the said investment, the Japanese firm also intends on completing the construction of a factory in the northern region of the country.

Sony has said that the funds will help up production by 13%, manufacturing 68,000 sensors a month by August next year. The company plans on increasing this figure to 75,000 wafers per month as part of a mid to long-term plan. 

The firm leads the imaging sensors market and presently supplies image sensors to the main camera in the iPhone. Omnivision Technologies Inc follows Sony in the industry and its sensors are supplied to front-facing smartphones that usually have a lower specification than the rear camera.

Sony made the decision to increase their supply of image sensors as an increasing number of smartphone users have been demanding better quality front cameras to take self portraits or “selfies” and video calling.

Earlier this month, Sony’s curved CMOS sensor marked a possibly new direction for digital cameras, indicating that lenses in future may turn cheaper, smaller and generate higher quality photos.