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Published on : Jun 27, 2016

Ever since its introduction, the smartphone has remade many industries such as software, transportation, music, and technology. Advertising has already reached billions of people using smartphones with high-speed internet connection. Advertisements in the newspapers, radio, and television are now taken over by mobile ads. Advertisers are concentrating on spending more on creating mobile ads in the years to come. 

Mobile advertising has travelled a long way since ads were first displayed on the mobile screens. Thanks to advancements in the technology, those simple and inefficient ads have now created a way for sophisticated ads. Google and Facebook are two of the global giants ready to capitalize their mobile advertising market. With their strong advertising platform, Facebook and Google are positioned to enjoy many growth opportunities. Mobile advertising provides many growth opportunities for a brand. The mobile video ads are trending in the current global mobile advertising market. 

What would be the future of mobile advertising market?

The future of mobile advertising market is expected to be bright due to many reasons. While businesses are willing to become a brand, mobile advertising is helping them achieve their goals. The growing adoption of mobile advertising is expected to propel this market. An increasing number of local ad companies are introducing their ad services for the start-ups. This is expected to double the competition in the global mobile advertising market, creating a chance for leading players to perform better. 

Mobile advertising is predicted to be merged with social media for rapid growth. The increasing use of digital cameras, tablets, and feature phones will also create new growth opportunities in the global mobile advertising market. Display ads, in-app ads, in-game apps, and rich media will play a major role in supporting SMS, MMS, and P2P messaging. Industries such as BFSI, FMCG, supply chain and logistics, government, education, hospitality and tourism, telecommunication and IT, and media and entertainment are predicted to increasingly use mobile advertising services. 

With changing trends in the economy and improvements in the lifestyle of people, the use of smartphones has increased in recent years. The growing use of smartphones is also expected to benefit the global mobile advertising market.