Published on : Jul 08, 2014
Eying to make a mark in the enormous automobile market of China, Skoda Auto AS is resorting to new car models and dealership revamping in order to turn its sales around. Skoda sold 227,000 units in China in 2013, which was 3.7% lower than they did a year earlier. Deliveries increased by 8.2% in the first five months of 2014, and the company hopes to double that figure by 2018.
The Czech brand is owned by Volkswagen AG, which is currently the world’s largest carmaker and China is the biggest market for VW. Volkswagen recently signed a USD 2.72 billion deal to build two new car manufacturing plants in China to increase production. Volkswagen also plans to invest USD 24.74 billion to increase its annual production capacity in China by 2018.
Skoda hopes that with the introduction of the new models, it will be able to lift itself out of a sales slump in China and also help increase the overall sales of its parent company. The car manufacturer is expecting that its new Rapid Spaceback car, next-generation Octavia sedan and a revamped version of the Yeti SUV will lift sales by over 10% by the end of 2014.