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Published on : May 08, 2014

Shangri-La Hotels and Resorts-a leading player in the Asian hospitality industry-has announced its third European property in London. This marks the expanding European footprint of the Asian hospitality major. While the group made a debut in the European market in 2010 with a hotel in Paris followed by another one in Istanbul, this is the group’s first entry in the British market.

The hotel is located in Western Europe’s tallest building (from floors 34 to 52) and is known as Shangri-La Hotel, At The Shard. Interestingly, this is the first high-rise hotel that London has seen. According to a statement by the hotel group, panoramic views of London are a key highlight of the hotel. Some of the key landmarks that the hotel overlooks are-St. Paul’s Cathedral, Houses of Parliament, and the Tower of London.

According to CEO and Shangri-La President Greg Dogan, the sweeping views of London provide the perfect setting for the hotel’s Asian-inspired style of hospitality to the United Kingdom. In fact, the Asian theme ran through the entire opening ceremony with a traditional Chinese ‘lion dance’ regaling those present. Following this, the hotel was inaugurated by London Mayor Boris Johnson in an official ribbon cutting ceremony.

Currently, the company manages over 80 hotels worldwide as part of the Shangri-La brand, and boasts a room inventory of more than 34,000.