Published on : Oct 14, 2016
Wine is one of the most popular beverages consumed across the globe. The rising demand for wine, owing to its peculiar taste and health benefits is one of the primary factor augmenting the growth of the global wine market. On the basis of product type, the global wine market has been classified into sparkling wine and still wine. Among these two types, still wine accounts for a massive share in the global wine market and is anticipated to retain their position in the coming years. The high growth of this segment can be attributed to the easy availability of still wine across the globe. Red wine, white wine, and rose wine are some of the well-known types of still wine that are loved and consumed by a large number of consumers across the globe.
The improved lifestyle of consumers in developed countries and the increasing disposable income of consumers are the key factors boosting the demand for wine in the global market. In addition, the marketing activities and promotional events carried out by the leading players are expected to augment the growth of the overall market in the next few years.
Key players in the global wine market are focusing on the collaborations and mergers and acquisitions in order to sustain in the market and expand their product portfolio. In addition, the prominent players are making remarkable efforts to introduce innovations in order to attract a large number of players and gain a competitive advantage in the global wine market. In addition, the rising number of distribution channels across the globe is expected to accelerate the growth of the overall market in the next few years.
The global wine market is highly competitive and fragmented in nature with the presence of a large number of international and local players operating across the globe. Some of the leading players in the market account for a massive share in the market and are expected to remain in their position in the next few years. Some of the leading players in the global wine market are Torres, E. & J. Gallo Winery, Treasury Wine Estates, Viña Concha y Toro, The Wine Group, Accolade Wines, and Constellation Brands