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Published on : Aug 01, 2016

With the increasing number of bowel diseases across U.K., the demand for incontinence skin care products and body wash is expected to take a boost. As incontinency skin care products are used for the care of elderlies and children, the growing geriatric population in U.K. is likely to bolster the growth of the incontinence skin care and body wash market in U.K. The key market players are focusing on the development of more effective and healthy products to meet the consumer requirements. 

Increase in Geriatric Population to Bolster Sales of Incontinence Skincare and Body Wash Products in U.K.

As incontinence skin care and body wash products are used to mostly take care of children and the old age people, they are in demand in U.K. due to the rising number of old population in the country. A survey stated that U.K. had an elderly population above the age of 65 more than 10mn in 2012. Due to this, companies manufacturing elderly healthcare and well-being products are expecting a boost in the sales of their products in the upcoming years. The increasing awareness among elderlies regarding the use of incontinence skincare and body wash products is also expected to the sales of these products in near future. 

Social and Psychological Stigma to Hinder Demand for Incontinence Skincare and Body Wash Products in U.K. 
People suffering from bowel disease show high level of uneasiness while they try to purchase incontinence skincare and body wash products. There are several psychological and social factors such as public shame that stop them from treating their disease leading to a fall in the sales of the incontinence skincare and body wash products. Though, companies are trying to curb this problem by expanding their business and making products available through online retail stores, it is thus expected that this step will help maintain a steady growth of the incontinence skincare and body wash market in U.K. 

Some of the leading companies operating in the incontinence skincare and body wash market in U.K. are Johnson& Johnson, Coloplast Corp., Svenska Cellulos AKtiebolaget and Kimberley-Clark Corp. 

The incontinence skincare and body wash market in U.K. was estimated to be US$38.7 mn in 2014 and is anticipated to be worth US$50.1 mn by 2023. The market is expected to expand at a 2.6% CAGR between 2014 and 2023.