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Published on : Feb 29, 2016

There has been a decrease in misconceptions and increase in awareness regarding sports nutrition in the past few years, which has had a positive impact on the global market for sports nutrition products. The market for sports nutrition products is thus slowly and steadily emerging as one of the most lucrative segments of the global health products industry.

A continuous surge in awareness among the global consumer regarding the benefits of these products to general health and fitness and their capability of keeping several lifestyle diseases at bay are some of the major factors attracting the global consumer towards a variety of sports nutrition products.

The market offers lucrative growth opportunities to companies in the food and beverages industry as well as to new entrants with innovative products ranges. Established companies in this sector are constantly reformulating their offerings so as to appeal nonconventional and less sophisticated retailers and consumers.

The increasing interest of companies to venture in the field is projected to have a significant positive impact on the overall development of the global sports nutrition products market in the next few years. This trend is expected to allow the market to push beyond its challenges of bleak visibility in certain developing regional markets and low product varieties and is expected to capture attention of a larger consumer base in the near future.

The market has also observed a noticeable change in consumer dynamics in the past few years. Apart from the segment of core athletes and body builders, which are traditionally the most common and undoubtedly the most lucrative consumer segments for the market, a vast rise in demand for a variety of sports nutrition products has also been seen from casual users of these products.

Manufacturers of sports nutrition products in the past years have paid more attention on producing products that will suit core athletes and body builders. But now, with increased interest of casual users of sports nutrition products owing to the heightened awareness about benefits of protein-based products on daily lives, manufacturers are adapting to the changing consumer dynamics by virtue of new product ranges for this new consumer group.