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Published on : Jan 11, 2016

Alongside introducing the latest technologies, the automotive industry is also focusing on innovative designs to complement the advances they introduce in the vehicles they manufacture. Experts project the demand for automotive interior materials will therefore rise in forthcoming years with the launch of hybrid and electric cars. 

Lightweight vehicles are high in demand due to their eco-friendly features. This in a way is considered a good news for manufacturers of automotive interior materials, since the demand for materials that complement the new design of cars will increase significantly. Consumer preference like always holds immense importance in the automotive industry. Leading manufacturers are keen to capitalize on the changing consumer preference and manufacture that suit their customers the best. Hence, these companies are making strategies to enhance the overall look and feel of vehicles, which subsequently will fuel demand from the global automotive interior materials market. 

This multi-billion dollar industry is poised to exhibit a robust growth through the next few years. 

Manufacturing light-weight vehicles, as discussed, is the latest trend among original equipment manufacturers (OEM). Technologies are innovated to enable these vehicles perform better and look more sophisticated than before. Hence, leading vehicle manufacturers are now demanding light-weight interior materials that they can use to give their cars a complementing design. For instance, the manufacturers are looking to invest on materials that will enable them design chic yet sturdy dashboards. This will provide valuable opportunities to the manufacturers operating in the automotive interior materials market to capitalize on in the near future. 

The business environment in the automotive industry is dynamic, featuring the launch of latest technologies and advances almost every day. Hence, the carmakers to gain a competitive edge must focus on aligning their strategies with the latest trends. Alongside, incorporating the latest technologies, their vehicles must also have the look and feel to give their rivals a run for money. The demand for automotive interior materials will, thus inevitably increase with the rise in demand for hybrid or electric cars.

Some of the leading companies who have launched their hybrid cars in the market, have already included light-weight yet comfortable seats in their vehicles to offer better comfort to those traveling in their vehicles.