Published on : Feb 19, 2016
Sports supplements refer to nutritional products formulated to meet the dietary requirements of sportspersons. Key ingredients in sports supplements include amino acids, vitamins, minerals, and proteins. Growing health consciousness among consumers has propelled the growth of the global sports supplements market. Product promotions through fitness shows and the introduction of new products by the market players will further augment the growth of the market in the coming years. However, lack of proper regulations, high costs, and preference for local brands will restrain the overall sports supplements market.
Protein Products Drive the Sports Supplements Market
In terms of product type, the global sports supplements market has been broadly classified into protein and non-protein products. Protein products have been further divided into bars, powder, and ready-to-drink. Non-protein products have been sub-segmented into creatine, amino acids, beta-alanine, and L-carnitine. The demand for protein products is the highest and the segment is expected to dominate the overall market in the coming years.
Intake of Protein Supplements without Supervision of Health Professional can be Risky
The safety of protein supplements is one of the common concerns among the consumers. Though protein powders and protein shakes are driving the demand from the sports supplements market, overdose of these protein supplements can have serious adverse impacts on the human body. It has been commonly observed that youngsters consume these over-the –counter protein supplements to build their muscles. However, components such as yohimbine, a general stimulant to increase the adrenaline levels in the body, can cause irregular heartbeat, thereby causing extreme anxiety in individuals. In most of the protein supplements, yohimbine is present in varied concentrations from the labelled dose by 25-150 percent. The component can further react with a large number of neurological medications. Hence, without the supervision of a health professional, it is quite risky to take these protein supplements.