Published on : May 22, 2015
To add a new dose of excitement to its cola offering, Pepsi has come up with the all new Pepsi Limon. This is a new flavored cola, which according to the company is manufactured with just the appropriate amount of real lime juice. The idea for the drink was inspired from the escalating preference of the Hispanic consumers. To satisfy the taste urges of the consumers, the new Pepsi Limon will combine the very popular Pepsi cola flavor with a hint of fresh lime juice to offer a great and unique flavored cola for the Hispanic community. Pepsi Limon will feature real sugar and will also capture a hint of tart together with a refreshing flavor which Hispanics love to have in the beverages or meals.
Speaking about the new offering the Cultural and Commercial Strategy Head of PepsiCo, Melissa Miranda said, with this product Pepsi yet again fulfills its promise of delivering the most authentic and great tasting flavor. She also said, Pepsi has been deeply associated with the Hispanic consumers since long and the new Pepsi Limon is created keeping in mind the taste and preferences of the Hispanic consumers.
The company is touting the launch of Pepsi Co as a step taken to reinforce the commitment to awe the world and delight its consumers by expanding it diverse portfolio of beverages. To deliver the authentic Hispanic taste in its beverage for the particular consumer sector, PepsiCo has worked closely with Adelante. This drink with fresh lime juice is specially manufactured to suit the taste palette of the Hispanic consumers. Therefore, one has to say Pepsi Limon is a unique beverage that will offer the perfect combination of cola flavor and the real taste of lime juice.