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Published on : Nov 11, 2016

Health and wellness market is currently in active phase owing to rising awareness among the consumers for nutritious and natural products. Restless lifestyle of the urban population in both developed and developing economies is depriving current generation of rehabilitation time and, as a result, the global market for healthy food and wellness programs is gaining ground. Smartphones have now become ubiquitous products which has led to exponential penetration of social media, and the trend for healthy eating and healthy living is emerging. This market includes products like healthcare devices such as wearables, organic food products, supplementary diets, exercise equipment, and functional beverages as well as wellness programs such as disease prevention, fitness sessions, smoking cessation, alcohol and substance abuse, nutrition education, weight control, and mental health program among others. Here are a few trends that are emerging in the global market for health and wellness:

  • Exercise for the body, and the mind too: Stress, be it at workplace, because of family or otherwise, has quickly emerged as an undeniable concern which frequently leads to disorders such as sleeplessness, anxiety, and depression. While the market for healthy food is on the rise, demand for rehabilitation programs such as yoga and medications is also gaining demand.
  • Consumers recognize the appeal of organic products: Rising pollution and severe side-effects of chemical products is now recognized by end-users due to increased literacy rate and awareness programs. As a result, the demand for organic products is peaking. The rise in the number of citizens suffering from cholesterol and heart-related diseases and non-communicable diseases is reflecting in consumers’ inclination towards organically healthy foods.
  • Internet retailing swiftly serving the demand: E-commerce had engulfed developed regional markets a number of years ago but vast populations that reside in the emerging economies such as China and India have only recently accepted it. As a result, several industries are getting benefitted by it, including health and wellness market. Wearables and food products are the segments that are gaining the most from the surge in internet retailing.

Conclusion

Healthcare has always been a lucrative sector where consumers spend aggressively but now with increasing disposable income among the urban population and innovative methods as well as products being developed, the global market for health and wellness is projected for a healthy future.