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Published on : Feb 10, 2015

for their flagship-killer model OnePlus One in India, OnePlus announced that they will be suspending their infamous ‘invite’ system of mobile phone purchase for the 24 hours of every Tuesday henceforth. This means that the intriguing OnePlus One will be available online for any buyers, with or without invites. The invite system is still in place for phones bought on every other day of the week. OnePlus is also intent on continuing to give out invites to new purchasers, regardless of whether they had an invite in the first place.

Apart from India, which remains a major India for OnePlus, the company also ships to the following countries: United States, Sweden, Denmark, Netherlands, United Kingdom, Spain, Germany, France, Italy, Finland, Belgium, Austria, Canada, Hong Kong, Taiwan, and Portugal.

The invite system of purchase authentication was OnePlus’ way of dealing with shortcomings in their nascent production chain, with the startup’s limited production capacity being unable to cope with the demand expected if the model were to be made freely available. Like Google’s Nexus series of phone (except the full-fledged Nexus 6), the ridiculously low pricing for the specced-up OnePlus One is the company’s way of earning brand recognition before it can dive into the market headlong.

The company explained that it had acknowledged the difficulty in acquiring their mobile phones, which has resulted in lower sales figures than expected. About half a million OnePlus One handsets have been sold, considerably less than might be expected from a model with the One’s spec sheet.

The move is a response to OnePlus’ prime rivals, Xiaomi, who launched their flagship, the Mi4, at INR 23,999 for a 64-GB version. The One, which costs INR 2,000 less for the same memory and with similar specs, has fired the first shot in their battle against the Mi4.