Published on : Dec 28, 2015
Surging expenditure on travel and tourism has propelled the growth of the global hotels market. The demand for 3 Star hotels has been the highest among frequent travellers. However, the concept of budget hotels is fast catching up and this has given an opportunity to unrated hotels to target travellers. The untapped luxury hotels segment holds a great promise for the growth of the market. The target customers for this segment are business class travellers. Among the key regions of the global hotels market, North America has been the largest and fastest growing region due to the rapid growth of travel and tourism industry. Segmented offerings from major players have also played a pivotal role in the growth of the market in the region.
Some of the key hotels in New York City are pledging to go greener and cut down the emission of green house gases from their premises by 30% or more in the next ten years. The Lotte New York Palace, the Pierre-A Taj Hotel, the Grand Hyatt New York, the Westin New York, the Crowne Plaza Times Square, the Peninsula New York, and the Waldorf-Astoria are some of the key city hotels who are taking efforts to be environmentally conscious. The Mayor’s office is leading the NYC Carbon Challenge Program and will announce the hotels’ commitment this week.
In the U.S., New York is one of the leading tourist destinations and officials believe that the key hotels can contribute largely to the success of the mayor’s environmental program. Including the city hotels in the program can help reduce emissions by 32,000 metric tons. Environmental advocates have praised the decision to include the city hotels as this would lead others to join the program. The carbon Challenge Program is part of the plan to reduce the emission of citywide greenhouse gases by 80% by 2020.