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Published on : Jun 24, 2016

Low-calorie food has become the new trend among health conscious people who try to live a healthier life. The pool of health conscious people is increasing every year. Aging invites many health issues that can get worse if ignored. Since recent few years, obesity has been recognized as one of the challenging problems across the globe. 

As per the WHO, there has been an increase in the number of overweight children aged five years or below. Diseases such as cardiovascular diseases and diabetes are commonly found in obese people. Eating junk food, high-calorie food, and irregular eating habits result in diabetes and many other health issues. 

Obesity among children aged five years and below is a global concern. The high rate of obesity has motivated manufacturers to introduce low-calorie food products in the global market. These factors drove the demand for low-calorie food in recent past. The rising number of health-conscious people, the increasing number of the diabetics, and changing lifestyles are some of the factors expected to propel the global low calorie food market. Leading players in the emerging markets including China, India, and Brazil are concentrating on introducing new low-calorie food products.

Which Companies are Contributing towards Growth of Global Low Calorie Market?

Food, beverages, tabletop, and healthcare are some of the application areas of low-calorie food. Aspartame, Stevia, Saccharin, Cyclamate, and Sucralose are some of the currently popular low-calorie food products. Key companies are planning to maintain their dominance in the global low-calorie food market by introducing 100% natural sweeteners. 

Companies such as The Coca-Cola Company, Nestle S.A., and PepsiCo Inc. are known for their low-calorie food products. Diet Coke and Coke Zero from The Coca-Cola Company and Diet Pepsi from PepsiCo Inc. received lots of acceptance from the health conscious people.  

The global low calorie food market has recently witnessed growth in the demand for low-calorie food products including beverages, sugar-free candies and chewing gums, dairy products, and salad dressings. The easy availability of low-calorie food at general stores, supermarkets, departmental stores, and even at online stores is predicted to benefit the global market. 

Consumption of artificial sweeteners is proved to be unsafe and may cause many health complications. As low-calorie foods taste differently than normal food, it might be a factor limiting their consumption.