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Published on : Sep 15, 2014

Mobile Advertising Management Platform (MAMP) the only white-labeled LiquidM introduced retargeting capabilities in its newly launched mobile today. These capabilities help the mobile advertisers and developers reestablish contacts with their customers. It helps remind people to revisit the website, complete the purchase or remind people who have already visited the website for digital property to reuse the app and complete the pending action.  

Many ad networks that are fully utilizing the full stack MAMP can now offer such retargeting capabilities to their advertisers. This will help the app developers to reestablish their contacts and aid e-commerce websites to bring back old customers or visitors. 

Mobile app developers typically pay a high cut of share CPIs (Cost per Install) to attract users to download their apps. However, if users download the app and forget to use it later, the advertiser’s investment becomes a total waste and the ROI results are zero, said LiquidM chief product officer, Roi Chobadi. Hence, the only solution is to use retargeting that ensures success of CPI campaign and higher user engagement as well. 

Due to certain technological constraints, the trend of retargeting has just started with huge market players such as, Twitter, Google, and Facebook. 

Conventional retargeting technique is based on cookies, which is impossible in mobiles. But, LiquidM has built a state-of-the-art Identification Server mobile based platform that retargets a mobile ecosystem. This technology is made available to all advertisers and ad networks. 

Christof Wittig, the CEO of LiquidM said the company is offering features in full-stack mobile advertising management platform that covers and caters all the mobile advertising needs. Some of the big players like Twitter have begun the betting on native ads and mobile advertising strategy platforms. Also, one of the biggest advantages of full-stack platform is users can retarget on RTB inventory, that allows advertisers to gain better performance and leverage their data with same users recognized on RTB, explains Wittig.