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Published on : Sep 17, 2014

James White Drinks – premium fruit and vegetable juice maker has introduced a new and fresh look to its Classics English Apple Juice range. The brand has launched the range in time for the Christmas market season which is due in a few months. 

Sourced from the English orchards featuring a richly-fine taste as perfect as a non-alcoholic alternative to wine products, this has been the first update from James White Drinks in ten years. 
Once the final designs of the beverages were created, the company used the social media platforms for consumer feedbacks and also requested consumers to select their favorite design from the juice range. Around 64% winning designs were given the preference. 

The range comprises five new varieties such as, Cox, Bramley, Apple & Elderflower, Russet, and Apple & Summer Berries. All these varieties feature new design of an apple in a wine glass. It illustrates the message that apple juices are grown up non-alcoholic and sophisticated drinks, alternative to wine. The juices are filtered appearing like wine in a glass. 

The range of juices is available in 25cl and 75cl glass bottles stocked in caterers and independent retailers. 

James White Drinks Managing Director, Lawrence Mallison said the new range is classic and special because the juices are clear filtered, fresh, and English. Lawrence continued that the company uses filtration techniques to create fine tasting drink products similar to the Classics English apple juices. With enormous feedbacks from internet voters and enthusiasts online, the brand has gained increasing popularity in the market. These aspects have helped the company make substantial decisions on the final design choice. The new designs with a wine glass depict the Classics range as non-alcoholic alternatives to wine.