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Published on : Aug 06, 2015

Apple sales soared in the first quarter of 2015 with their iPhone 6 and iPhone 6 Plus models. Their lead position has however, fallen since. Research data provided by Canalys and Counterpoint Research has shown that Apple stocks have slipped more than 2% on the 4th of August.

Counterpoint states that Apple took home only 12.2% of the market, which is less than what its Chinese rivals have held. Xiaomi and Huawei held 15.8% and 15.4% of the market shares in the same quarter. Apple previously led the market with 16% of the shares in the first quarter. Canalys research material follows on the same lines.

The latest update in the smartphone market race in China, which is one of the biggest markets for it, follows the release of the Xiaomi Mi Note Pro and the Redmi 2. The Mi Note Pro has been a much awaited upgrade to a popular phone, while the Redmi 2 has been launched as a low-end phone. Xiaomi shipments increased by 37% annually in Q1 2015 to reach 34.7 million units. While their current growth is considered as positive by industry experts, Xiaomi is still slower than the triple digit growth numbers it used to show in the past few years.

Xiaomi may also miss out on its older year-long forecast of reaching 80 million to 100 million shipments in 2015.

On the other hand, Huawei has displayed stronger demands for its Honor lineup. The phones are currently sold in the same low-end range and Internet-sales only, similar to Xiaomi. Their smartphone shipments have consequently been raised 39% annually to reach 48.2 million units in 2015’s initial half.