Published on : Jul 13, 2015
The United States based smartphone brand, InFocus is planning to set up a manufacturing hub for its devices in India. The development is a part of the government of India’s “Make in India” and “Digital India” initiatives. InFocus is already gearing up to launch its new smartphones in the Indian market on Wednesday in collaboration with Amazon. This information was revealed by a senior official from within the company.
Sachin Thapar, the country head for InFocus Mobiles in India have not yet disclosed much on the company’s plans. Hence not much information is available about where the company is planning to set up its manufacturing shop in India. However, he did reveal their keenness to contribute to Prime Minister Narendra Modi’s ambitious projects.
In a recently published interview in one of the leading dailies of the country, Thapar said that by making available smartphones and other devices at various prices, InFocus will play a pivotal role in achieving the prime minister of India’s vision to achieve mobile supremacy. The technology is intended to enable common man of India living in the remotest regions of the country to access government services on their palms.
Opening up a manufacturing plant in the country, revealed Thapar, is a part of this plan. The company will begin working on the project in September, said Thapar.
Once the cell phones are manufactured, the company would market and sell its devices through online retailing platform or ecommerce sites that will suit the ideology behind the product and the preferences of the respective consumer segments.
Thapar also revealed that the company will choose the right kind of platform before the roll out of every product. Therefore, the company will adopt varied retail strategies for varied devices. The choice of the ecommerce platform will base on the reach of the platform, target market, and the marketing strategies that the company will determine after the devices have been manufactured under a specific product category.