Published on : Nov 04, 2016
Hair care products are being extensively used across the globe owing to the increasing awareness among consumers regarding hygiene and cleanliness. A wide range of products available in the market is fuelling the growth of the global market. At present, the global market for hair care products is highly competitive in nature with a presence of a large number of local as well as international players operating in the market. The introduction of new products is estimated to strengthen the competitive scenario of the global hair care products market in the next few years.
Key players in the market are focusing on marketing activities and advertising campaigns in order to enhance their market presence across the globe. In addition, these players are making remarkable efforts to introduce innovative products to attract new consumers and encourage the growth of the global hair care products market. The increasing number of distribution network and channels around the globe, such as retail stores, supermarkets, hypermarkets, and convenience stores is estimated to drive the demand for diverse hair care products, thus augmenting the growth of the overall market.
Furthermore, the tremendously rising population worldwide, improving standard of living, and the rising disposable income among consumers, especially in developing economies are some of the primary factors expected to fuel the growth of the global hair care products market in the next few years. However, the rising use of harsh chemicals used in these products is the key factor expected to restrict the growth of the overall market in the near future.
Nonetheless, the leading companies are focusing on making use of organic and natural products to offer enhanced results to consumers. This is projected to accelerate the growth of the overall market. The increasing popularity of hair care products is estimated to encourage the growth of the global hair care products market in the near future. As a result, a large number of players are expected to enter the market and strengthen the competitive scenario. Some of the players operating in the global hair care products market are Aveda Corporation, Henkel Corporation, Amka Products, Revlon Inc., L'oreal S.A., and Neutrogena Corporation.